Sales & Marketing Leadership Collaborative Articles

How do you set SMART goals for your sales team?

Learn how to set SMART goals for your sales team using a simple framework and some examples. SMART goals are specific, measurable, achievable, relevant, and…

Sales & Marketing Leadership

What are the key elements of a successful sales story and how do you structure them?

99 contributions 15 hours ago

Learn the six key elements of a successful sales story and how to structure them to connect with your prospects and drive them to buy.

Sales & Marketing Leadership

What are the best practices for visualizing your sales and marketing data?

61 contributions 5 days ago

Learn how to design a dashboard that displays your sales and marketing data clearly and engagingly. Follow these best practices for choosing metrics, visuals…

Sales & Marketing Leadership

How do you identify and eliminate bottlenecks and inefficiencies in your pipeline?

47 contributions 1 month ago

Learn how to optimize your pipeline by identifying and eliminating the bottlenecks and inefficiencies that hurt your sales performance and revenue growth.

Sales & Marketing Leadership

How do you define and prioritize your marketing research questions and hypotheses?

48 contributions 3 weeks ago

Learn a six-step process for formulating and ranking marketing research questions and hypotheses based on importance and feasibility.

Sales & Marketing Leadership

How do you manage and coordinate your marketing research projects and teams?

203 contributions 1 week ago

Learn how to plan, execute, and communicate your marketing research effectively with these tips on objectives, methods, tools, roles, analysis, findings, and…

Sales & Marketing Leadership

How do you update your sales forecast based on changing customer needs and preferences?

8 contributions 3 weeks ago

Learn how to update your sales forecast based on market trends, customer feedback, sales pipeline, and historical data. Improve your sales planning, allocation, and…

Sales & Marketing Leadership

How do you evaluate and compare different sales forecasting methods and models?

142 contributions 1 month ago

Learn about the key aspects to consider when choosing the best sales forecasting method or model for your sales and marketing strategy.

Sales & Marketing Leadership

How do you balance rewards, recognition, and personalization in your loyalty program?

118 contributions 1 month ago

Learn how to create a loyalty program that works for your business and your customers. Discover tips on how to choose rewards, recognize customers, personalize your…

Sales & Marketing Leadership

What are the best practices for designing a sales proposal template that stands out?

175 contributions 2 months ago

Learn some best practices for creating a sales proposal template that showcases your value proposition, solution, and pricing to your prospects.

Sales & Marketing Leadership

How do you test and iterate your loyalty program design and features?

81 contributions 2 months ago

Learn how to use data-driven marketing and customer feedback to test and iterate your loyalty program design and features, and boost customer loyalty.

Sales & Marketing Leadership

How can you use storytelling to overcome sales objections and build trust?

175 contributions 1 month ago

Learn how to use storytelling in sales to counter objections, build trust, and persuade prospects. Find tips on choosing, structuring, and delivering stories.

Sales & Marketing Leadership

What are the latest trends and innovations in email marketing and how can you leverage them?

87 contributions 1 month ago

Learn how to create engaging email campaigns with the latest trends and innovations in email marketing. Boost your sales and marketing performance with these tips.

Sales & Marketing Leadership

What are the best metrics to track sales efficiency and effectiveness?

126 contributions 1 month ago

Learn how to measure and improve your sales performance with sales efficiency and effectiveness metrics. Find out what they are and how to use them.

Sales & Marketing Leadership

How do you create and optimize your sales enablement content?

92 contributions 1 month ago

Learn how to create and optimize sales enablement content that supports your sales team and drives more conversions.

Sales & Marketing Leadership

How do you use storytelling to inspire and motivate your sales team and foster a sales culture?

98 contributions 1 month ago

Learn six ways to use storytelling to inspire and motivate your sales team and foster a sales culture that drives results.

Sales & Marketing Leadership

What are the benefits of personalizing your customer interactions and offers?

85 contributions 1 month ago

Learn how to personalize your interactions and offers to increase your customer loyalty and satisfaction. Find out the benefits, challenges, and steps of…

Sales & Marketing Leadership

How do you create and implement a sales manager development plan?

76 contributions 1 month ago

Learn the five steps to create and implement a sales manager development plan that aligns with your sales strategy, supports your sales culture, and empowers your…

Sales & Marketing Leadership

What are the best practices for prioritizing customer feedback and aligning it with your product roadmap?

48 contributions 1 month ago

Learn some best practices for collecting, analyzing, and implementing customer feedback to create products that satisfy and delight your customers.

Sales & Marketing Leadership

How do you adjust your marketing ROI measurement to account for external factors and changes?

42 contributions 2 months ago

Learn how to refine your marketing ROI analysis and optimize your marketing strategy by accounting for external factors and changes that affect your marketing…

Sales & Marketing Leadership

How do you balance quality and quantity of sales activities when facing tight deadlines?

65 contributions 1 month ago

Learn how to optimize your sales performance under pressure with tips and strategies to balance the quality and quantity of your sales activities.

Sales & Marketing Leadership

How do you overcome common funnel challenges and bottlenecks?

63 contributions 2 months ago

Learn how to identify, analyze, and solve common funnel issues that affect your sales and marketing process and results.

Sales & Marketing Leadership

How do you ensure that your content marketing strategy is aligned with your brand identity and values?

16 contributions

Learn how to create and deliver content that reflects and reinforces your brand essence and purpose. Follow these tips to align your content marketing with your…

Sales & Marketing Leadership

What are the common funnel challenges and how do you overcome them?

50 contributions 1 month ago

Learn how to overcome the challenges of alignment, conversion, churn, resources, changes, and skills in your marketing funnel.

Sales & Marketing Leadership

How do you assess the impact of your sales coaching on your sales results and ROI?

44 contributions 1 month ago

Learn how to assess the impact of your sales coaching on your sales results and ROI using methods and tools such as goals, metrics, frameworks, and benchmarks.

Sales & Marketing Leadership

How do you use storytelling to build rapport with prospects?

47 contributions 1 month ago

Learn how to craft and deliver stories that connect with your prospects, overcome objections, and inspire action in sales.

Sales & Marketing Leadership

What are some of the latest trends and innovations in sales performance metrics and dashboards?

41 contributions 1 month ago

Learn about the latest trends and innovations in sales performance metrics and dashboards that can help you optimize your sales strategy and execution.

Sales & Marketing Leadership

How do you collaborate with external partners and agencies to support your branding and positioning goals?

42 contributions 3 months ago

Learn how to collaborate with external partners and agencies to support your branding and positioning goals. Find out how to choose, communicate, measure, respect…

Sales & Marketing Leadership

How do you handle price negotiations and discounts in a competitive market?

41 contributions 1 month ago

Learn some effective strategies and techniques to deal with price negotiations and discounts in a competitive market as a sales and marketing leader.

Sales & Marketing Leadership

How do you learn from your sales negotiation experiences and feedback?

40 contributions 2 months ago

Learn how to improve your sales negotiation skills by setting objectives, reflecting, practicing, improving, and sharing.

Sales & Marketing Leadership

What are some of the common branding and positioning mistakes that you see in your industry?

39 contributions 1 month ago

Learn how to avoid some of the common branding and positioning mistakes that sales and marketing leaders make in their industry, and how to improve your strategy.

Sales & Marketing Leadership

How do you define and segment your target audience for social media marketing?

33 contributions 1 month ago

Learn how to use data, research, and analytics to identify and group your target audience for social media marketing based on their demographics, psychographics…

Sales & Marketing Leadership

How do you keep your customer journey map relevant and agile in a changing market and customer behavior?

33 contributions 1 month ago

Learn how to update and refine your customer journey map regularly to reflect the changing market and customer behavior, and to improve your marketing and sales…

Sales & Marketing Leadership

How do you adapt your sales leadership style to different situations and teams?

56 contributions 1 month ago

Learn how to adjust your sales leadership style according to the team and the situation. Discover the factors, models, and frameworks that can guide you.

Sales & Marketing Leadership

How do you manage stress and avoid burnout as a sales leader?

41 contributions 2 months ago

Learn how to cope with pressure and thrive as a sales leader. Discover tips to identify your stressors, take care of yourself, build a support network, and more.

Sales & Marketing Leadership

How do you create a consistent and engaging brand story across your funnel touchpoints?

24 contributions 1 month ago

Learn how to create a consistent and compelling brand story that connects with your customers and guides them through your marketing funnel.

Sales & Marketing Leadership

What are the best practices for communicating and implementing a sales compensation model change?

26 contributions 1 month ago

Learn the best practices for changing your sales compensation model effectively. Align your plan with your strategy, involve your stakeholders, communicate clearly,…

Sales & Marketing Leadership

What are the best tools and methods for sales coaching feedback?

28 contributions 2 months ago

Learn about the best tools and methods for sales coaching feedback that can help you improve your team's performance and retention.

Sales & Marketing Leadership

How do you handle sales compensation disputes and adjustments in a transparent and timely manner?

24 contributions 1 month ago

Learn how to manage sales compensation disputes and adjustments in a transparent and timely manner with these best practices.

Sales & Marketing Leadership

What are the most effective ways to use social media to showcase your expertise and thought leadership?

32 contributions 1 month ago

Learn how to use social media to demonstrate your knowledge and skills, and build trust and authority in your field.

Sales & Marketing Leadership

How do you use storytelling techniques to convey your value proposition in a compelling way?

38 contributions 2 months ago

Learn how to use storytelling techniques to connect with your customers and persuade them to buy your product or service. Discover tips and examples to craft…

Sales & Marketing Leadership

How do you create engaging sales and marketing content for a remote audience?

30 contributions 1 month ago

Learn how to create content that connects with your remote prospects and customers. Follow these tips on audience research, format selection, value proposition…

Sales & Marketing Leadership

What are the common pitfalls or challenges of building customer loyalty in your industry?

52 contributions 3 months ago

Learn why customer loyalty is important for business growth, how to build it in your industry, and how to measure it with various metrics and tools.

Sales & Marketing Leadership

How do you handle uncertainty and volatility in your sales forecasting and reporting?

38 contributions 1 month ago

Learn how to handle uncertainty and volatility in your sales forecasting and reporting with data, communication, realism, feedback, and innovation.

Sales & Marketing Leadership