The Secret To Creating Content That Gets 20M+ Views: Three Takeaways with Maureen Evelyn (Ep706)

Welcome to an exploration of content creation with Maureen Evelyn, a dynamic content coach and creator, who recently achieved over 20 million views on a viral video.

In this article, we delve into the key insights shared by Maureen during a podcast episode, uncovering the secrets behind scroll-stopping content.

Maureen's success is a testament to the transformative potential of consistent and authentic content creation. Through her journey, we unravel not only the 'how' but also the 'why' behind these principles, laying the groundwork for aspiring creators like you.

Discover how you too can harness the power of consistency and authenticity in your content creation journey!

Listen to our conversation by clicking this picture ⬇️

Watch the video:

Here are three key takeaways from her enlightening discussion:

Takeaway 1: The Magic of Consistency

Maureen's journey to content creation expertise is marked by a key principle – consistency. She emphasizes the importance of setting benchmarks rather than rigid goals.

By committing to a daily or weekly content creation routine, you can build a solid foundation for your brand. As you establish your routine, consider the evolving preferences of your audience, ensuring your content aligns with their expectations and keeps them engaged.

What you can do:

• Set Clear Benchmarks: Define the number of videos or pieces of content you commit to creating regularly. Start with a manageable amount and gradually increase as you become more comfortable.

• Prioritize Your Time: Recognize the value of your time and allocate it wisely. Choose content creation over passive activities like watching movies or scrolling through social media.

• Explore Diverse Content Formats: Experiment with various content formats, such as short clips, long-form videos, or written posts. Gauge your audience's response and tailor your consistency strategy accordingly.

• Collaborate with a Content Buddy: Partnering with another creator for mutual support and accountability can add a layer of motivation and enhance your commitment to consistent content creation.

Takeaway 2: Embracing Imperfection and Overcoming Impostor Syndrome

The fear of judgment and imposter syndrome are common hurdles in content creation. Maureen's approach to embracing imperfection and authenticity is a powerful antidote.

This vulnerability fosters a genuine connection with your audience, establishing you as a trustworthy creator.

By focusing on answering common questions from your audience and sharing your genuine experiences, you can build trust and connect with your viewers on a deeper level.

What you can do:

• Answer Common Questions: Identify frequently asked questions from your audience, friends, or family. Create content by addressing these questions in a genuine and relatable manner.

• Embrace Imperfections: Understand that imperfections make you human. Don't let the fear of judgment hinder your creative expression. Share your journey authentically.

• Collaborate with a Content Buddy: Partnering with another creator for mutual support and accountability can add a layer of motivation and enhance your commitment to consistent content creation.

• Document Behind-the-Scenes Moments: Share candid glimpses of your creative process, showcasing the less polished aspects of content creation. This transparency resonates with audiences seeking genuine connections with creators.

Takeaway 3: Repurpose, Repurpose, Repurpose

Maureen introduces a strategic content repurposing system that allows her to maintain consistency without burning out. By repurposing content across different platforms, she ensures an omnipresent personal brand.

This not only saves time but also maximizes the reach and impact of her content.

Her strategic system involves not only distributing content across platforms but also tailoring it to suit each audience's preferences.

Consider adding variety to your repurposing strategy by experimenting with different tones, styles, or additional insights when reshaping content for diverse platforms.

What you can do:

• Create a Repurposing System: Organize your content into categories suitable for different platforms. Maureen uses folders like Instagram Reels, YouTube Shorts, and Trash Content for easy sorting.

• Regular Audits: Periodically review and refine content before it goes live on specific platforms. Tailor your approach based on the audience's preferences on each platform.

• Engage with Cross-Platform Communities: Actively participate in communities related to each platform where you share content. This engagement not only expands your reach but also provides insights into the preferences of diverse audiences.

• Create 'Highlight Reel' Compilations: Periodically curate highlight reels from your previous content, showcasing the most impactful moments. This not only refreshes older content but also reinforces key messages and attracts new viewers.

Groundbreaking Revelations & Next Steps

Success is not only about what you create but how authentically you connect with your audience.

Maureen's journey serves as a guiding light, emphasizing that the power of consistency and authenticity isn't confined to viral moments but is woven into the fabric of every piece of content. Today marks the perfect moment to commence your content creation journey.

Embrace the inevitable challenges, celebrate your unique voice, and let each piece you create contribute to a lasting impact on your audience and the digital landscape.

Maureen Evelyn's wisdom on content creation leads to better goals. Connect with Maureen on Instagram, and TikTok, or watch her on YouTube!

Let’s unlock your untapped potential together!

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