A RESORT RE-INVENTION
Near the Lower Enre´s shoreline, the fourth largest and the deepest among 12.000 Ireland´s lakes Finn Lough is located. A resort managed by two brothers: Gillian and Michael Beare.
The resort´s generational transition took place in 2013 after their parents Bobby and Rosie built and managed the resort for 30 years. Gillian and Michael noticed that Irish customers started to forget about the resort. They knew the 3-hour drive from Dublin and new competition were threatening the future of their family resort.
The new generation had to find a way to re-invent the business soon.
Both brothers started looking for ideas and new concepts. A bit of luck was suddenly converted into a visión of the future of their business.
With the last savings of the business Gillian and Michael invested in the first two SkyBubbles, launched new booking website and started promoting the new bubble rooms to the Irish customers.
Marketing and communication started weeks before the SkyBubbles were installed and the results were a huge surprise for everyone.
Just after the first month of launching the booking website and hours before testing the brand new SkyBubbles the resort had confirmed and pre-paid bookings for the next three months!
The brothers wanted to make sure this wasn´t just a lucky break so they waited to see the impact the noise on social media the first customers made could create. They could not believe it. Bookings went from three to the next six months! This wasn´t just a lucky break, there was a huge and growing demand for the SkyBubbles experience.
The next step was obvious. Gillian and Michael purchased another two SkyBubbles just on time to be installed for the waiting customers and the increasing demand. A couple of years later Michael admitted that when the second pair of SkyBubbles arrived on-line bookings had already covered their cost. Amazing.
Later Gillian and Michael grew the operations with 10 new SkyBubbles, a new restaurant and a spa, but that´s another business success story we will save for later.
LET´S TALK ABOUT YOUR RESORT´S RE-INVENTION . IT WILL BE OUR PLEASURE.
CONTACT: QUIM RABASSA
ASSOCIATE & SALES MANAGER
Polígono industrial Mas Llorenç
Par 2 17430, Santa Coloma de Farners
Girona, SPAIN