Recruitment is sales...for an Employer

Are you recruiting a Team Member or an Employee? What's the difference?

As an Employer, my approach to recruitment always was that neither a Candidate is there solely for me nor I am there solely for the Candidate. We were there for each other. My business needs them, they need a good business to work at. The goal is to find out, if we both have enough to offer to each other to enter a collaboration.

This means that part of my recruiting responsibilities is to actually sell working in my business to a Candidate, instead of giving them information about it. What's more important, it shouldn't happen at the end of the process, when they pass, but at the very beginning. This is for several reasons, better understand the match, make future discussions easier, spread good word about my business even if there is no match.

So how to do it? Approach it as real sales, below I listed few advices:

• Listen to what they are looking for, it's not about you, it's about them
• Match Candidates goals with business goals, highlight what's in it for them, why working with you is good for them, you can be detailed, give examples
• Be genuine
• Don't be afraid to create unusual recruitment campaigns

During my career I interviewed hundreds of Candidates and I always followed this process. It worked out very well for everyone involved.