New Year, Next-Level

Making Space for the Good in 2025

By Carrie Antrim, Founder of Multifamily Women®

I wasn't going to publish a newsletter this week as I know we are in this weird limbo period of not knowing what day it is or when the last time we ate a vegetable was, but I got up, came into the office, and am feeling a boost of motivation. So I figured why not take advantage of that. I also brought my 13 year old son to the office with me, against his many protestations, and forced him to change out of the pajamas he's been wearing since the last day of school before winter break. Sometimes it's the small victories...

I've never ever been one to put any stock into "New Year, New Me." I can, of course, understand and appreciate the sentiment, but that sounds like a whole lotta work and I'm not interested in creating a new me. What I am interested in, however, is creating the space to add in good. For example, I am one of those people who takes down the Christmas tree and puts all of the decorations away the day after Christmas. With that comes a renewed spirit of making space for the "new" to come into my life.

As I look ahead to 2025, I consider where I want to be and where I want to lead my company - and which resources will get me there. Any path to success is smoother with the right support, and that’s especially true for women in multifamily. What I know to be true is that when you become part of the Multifamily Women® community, you tap into real-life experience, diverse perspectives, and connections that can take your organization to the next level.

“Collaboration is the fastest way to create momentum in our industry. When women come together - really come together - our collective insight, passion, and drive can reshape the entire multifamily landscape.” - Carrie Antrim, Founder of Multifamily Women®

Over the years I’ve spent producing and hosting the Multifamily Women® Summit, I’ve seen it happen right before my eyes: women walk in searching for ways to grow, and walk out with the exact action plans they need to level up their organizations—and themselves. We all want to feel accomplished. We all want to win. That’s why my team and I pour ourselves into creating unique spaces where an engaged, supportive, and brilliant group of multifamily professionals can come together to network, learn, and share. The results are nothing short of transformational.

Something my husband, Patrick Antrim, Chairman of the Multifamily Innovation® Council, has always championed is delivering real, year-round value rather than a one-time burst at a single event. We all know the feeling of leaving a motivational conference fired up and ready to conquer the world—only for that spark to fizzle out in a matter of days or weeks. Well, we’ve worked tirelessly to make sure that doesn’t happen.

With the Council meeting every Friday, it's like having access to all that amazing content and networking you get at a conference every single week. It's a way to stay engaged in what's happening with the industry and you get to hear from others who are facing the same challenges and opportunities you are.

"Multifamily real estate is overcoming significant economic challenges. It is an honor to be part of an organization that recognizes the industry’s tremendous potential, resilience, and ability to innovate, while providing actionable steps and collaboration that drive us toward our industry’s bright future." - Council Member Laura Khouri, President of Western National Property Management

So here’s the thing - I’m not a fan of “New Year, New Me,” but I do love the idea of making space for good things to come your way, both personally and professionally. There’s a big difference between reinventing yourself (which sounds exhausting) and simply clearing out what’s holding you back. When you do that, you suddenly have room for new ideas, new habits, and new connections that actually move the needle.

For me, it’s the little things that add up. Today I'm tackling the lingering emails in my inbox, clearing out and organizing files, and doing the things that will make me feel great come Jan. 1. We don’t have to overhaul our entire lives to see progress. Sometimes it’s just about taking a small step that builds momentum for the next one. And the best part? You don’t have to figure it all out alone. Whether it’s a chat with a mentor, joining the council, or just taking the time to read something inspiring, these simple actions help spark the growth we’re all aiming for.

As you head into 2025, I encourage you to just start chipping away. If you’re like me and love being around supportive, goal-oriented people, keep seeking out those communities. Join the Multifamily Innovation® Council - that's the best first step you can take.

Let me know in the comments how you're feeling about this new year upon us. Are you a "New Year, New Me" kinda person? What are the things you're going to make room for this year?

Here’s to making 2025 the year we expand, collaborate, and give ourselves the freedom to let more “good” in. Because honestly, there’s no better time than right now to lean into the version of ourselves we’ve been too busy to discover.

Your Next Steps If you’re ready to lead your organization into 2025 with confidence, here’s how Multifamily Women® can help:

1. Register for the Multifamily Women® Summit: Connect with women redefining our industry at this one-of-a-kind event. Walk away with actionable strategies you can implement immediately—and relationships that will last a lifetime. Register now.

2. Join the Multifamily Innovation® Council: Collaborate with forward-thinking leaders shaping the future of multifamily housing. As a member, you’ll gain access to exclusive research, networking opportunities, and innovative strategies designed to help you stay ahead. Learn more here.

Multifamily Women® Summit

Are you ready to take your place among the top 1% of women leading the multifamily industry? This isn’t just another conference—it’s the intimate, in-person gathering where innovation happens and futures are shaped. Be in the room with 1,000 of the most influential, forward-thinking women in multifamily for an exclusive experience designed to challenge limits, ignite bold ideas, and set you on the path to even greater success. This is your chance to connect, collaborate, and grow alongside industry powerhouses who are redefining what’s possible. Don’t settle for average when you could stand shoulder to shoulder with the women who are actually impacting the industry, not just talking about it - they're doing the work.