Momentous
We're excited to announce that we've been awarded the Kellanova Shopper Marketing business across North America as part of the move to expand their partnership with Interpublic Group (IPG). Our Global CEO, Donnalyn Smith, said it best, "We are thrilled to partner with Kellanova and their iconic portfolio of brands, and look forward to supporting them on their journey to become a world leader in snacking!” Read more in AdAge.
We are excited to welcome back Bharat Kumar as Executive Creative Director. In this piece by Little Black Book, CCO, NA, James Robinson said “We could not be more delighted to welcome Bharat back to Momentum. Not only was he a key part in some of our most famous and awarded work, but he was a huge contributor to our culture and philosophy of experiential advertising."
Check out our new Spotify podcast series, “Momentum & Matters.” The first episode features Peter DuCharme, Senior Music Automation Engineer at Boomy Corporation; Jason Snyder, Global CTO; and Glenn Minerley, SVP, Head of Talent Collective, who sat down to discuss the concerns around the rise of AI-generated music or "Deepfake Music," how AI is transforming the industry, plus much more! Tune in here to listen to it today.
Discover our latest proprietary We Know Experiences research paper focused around the evolution of experiences through the lens of Gen Z. Being a generation of differentiation, the uniqueness of Gen Z has been noted and celebrated across countries and cultures. This report shines a light on the often-overlooked details of Gen Z stereotypes. Click here to download the report today.
Our US team partnered with GEICO at the MLB All-Star Week in Texas, so even baseball fans who aren’t athletically inclined could “play” in the big leagues thanks to GEICO’s gigantic, custom-made baseball gloves. Any fan who caught a ball with the enormous glove during the game automatically won a prize and was entered into a drawing to score a trip to the MLB World Series in October, helping fans “catch an unforgettable experience.” Read more in Event Marketer.
Our Canada Team partnered with OLG to shake up fashion with the LOTTO MAX Thrift Drop! In collaboration with designer Kevin Leonel, each piece in the exclusive collection had a code for a year's worth of LOTTO MAX tickets. The unique pop-up experience gave shoppers the opportunity to explore this collection and step into the life of a millionaire, if only for a moment. Discover more in MarComm News.
Our UK team created the Häagen-Dazs Flavour Club experience to provide alternative entertainment to rival the sport-soaked summer in the UK. For those looking to relax and indulge, there was ice cream, (highly uncompetitive!) lawn games and even limited-edition Häagen-Dazs Flavour Club merch. Read more in Campaign.
We did IT once again! We are proud to be featured in Event Marketer’s Top 100 IT list of top experiential agencies – for the 20th consecutive year! Thank you to all of our incredible clients for allowing us to do great work and create experiences that matter.
Alessandro Camaioni, UK Strategy Director, discusses how the language of drinks marketing is all about getting together in this piece by Little Black Book.
Global CTO, Jason Alan Snyder, sat down with IPWatchdog to give his preliminary thoughts on where AI technology stands today, explaining how AI currently has “no agency”. Listen here.
We’re thrilled to welcome back Strategy Executive Dane Jensen as SVP, Partnership Strategy, NY. Read what Elena Klau, Global Chief Strategy & Product Officer, shared about the news in Little Black Book.
Want to learn more? Email: info@momentumww.com