Mobile Display Marketing
YP is North America's largest local search, media, and advertising company. YP was formed as a standalone company in May of 2012 by the combination of assets from AT&T Advertising Solutions and AT&T Interactive with Cerberus Capital Management acquiring a controlling interest in the new company. YP has over $2b in revenues with more than $1B of digital revenue making YP the ninth largest digital media company in the U.S. YP local search products such as YP.com, YPmobile, and the YP Real Yellow pages connect consumers with businesses across the U.S. YP's thousands of sales and service professionals in local and national markets have unmatched, long standing relationships with hundreds of thousands of advertisers.