Master Buying Groups & ABM: Your 2025 B2B Growth Blueprint
We hope you’re taking a moment to catch your breath during the year-end madness. Whether you’re cozying up with holiday classics like Home Alone or just powering through to the new year (same here), we're sure your 2025 strategies are already taking shape.
Let’s talk about buying groups. If you haven’t heard, they’re kind of a big deal. Forget chasing single leads—this is all about focusing on the decision-makers as a group. It’s reshaping the B2B game, and we’re all in.
To get ready for this shift, we’ve been fine-tuning our metrics and leveling up our BDR strategies. The best part? We’re sharing everything we’ve learned so you can crush your 2025 goals.
Here’s what’s unwrapped for you in this issue👇
BLOG
📊 Rethinking Traditional Metrics with Buying Groups Insights
The buying process has evolved, and so have the metrics that matter. Here’s how we’re aligning strategies to stay ahead:
Beyond MQLs:
Traditional metrics like MQLs no longer capture the full picture. Discover what truly measures buying group behavior.
Engage the Whole Buying Group:
Success comes from understanding the collective behavior of decision-makers—not just individual leads.
Key Metrics for Modern GTM:
Learn which metrics align with today’s multi-stakeholder B2B buying process and drive pipeline progression.
Adapt and Stay Ahead:
Rethink your metrics to keep pace with buying groups and future-proof your GTM strategy.
BLOG
📚 BDRs Are Gearing Up for the Shift
Our team is fully embracing the B2B buying groups motion and preparing for this transformative shift. BDRs are reshaping workflows, focusing on multi-stakeholder engagement, and aligning with account-based strategies to drive results.
How BDRs Are Gearing Up:
Engaging entire buying groups, not just individual leads.
Leveraging tools like LeanData to track multi-stakeholder engagement.
Collaborating with sales, marketing, and RevOps for actionable insights.
Personalizing outreach to connect with multiple decision-makers.
WEBINAR
🎁 5 Tactics to Stay Ahead in 2025
ABM is a game-changer, but are you making the most of it? In this on-demand session, we dive into the top 5 ABM tactics every GTM leader needs to drive results—covering everything from personalized outreach and leveraging AI to engaging decision-makers with Buying Groups.
Since you’re on the nice list, here are the 5 tactics we covered:
Personalizing outreach at scale.
Maximizing tech integration for seamless execution.
Leveraging AI to target high-value accounts.
Engaging decision-makers using the Buying Groups approach.
Mastering Speed to Lead for faster pipeline progression.
EVENTS
Agentforce World Tour 🌏 Chicago
We're wrapping up our Agentforce World Tour in Chicago on December 19th! Join us as we continue the excitement with AI innovations from Dreamforce. We hope to see you there!
Already attending the Agentforce World Tour? Let’s meet and chat!
🎁 Need a Last-Minute Gift for the B2B SaaS People in Your Life?
🧘 A Spa Day or Stress-Relief Essentials
Perfect for when "quarter-end stress" becomes too real.
🎧 Noise-Cancelling Headphones
Help them find focus, even in a noisy open office.
🛋️ Cozy Comfort for WFH Warriors
Treat them to plush slippers, a weighted blanket, or a super-soft hoodie.
