Making A Buzz On Fire Island: Bumble’s Gen Z Summer Advertising Campaign

How Creative Placements Captured the Attention of a Gen Z Audience

Author: Malcolm Summers, Vice President of Sales @ Ballyhoo Media

When Bumble Inc. approached us with the challenge of finding creative ways to promote their brand this summer targeting a Gen Z audience, we immediately knew that the Fire Island Water Taxi system would be an ideal solution. With its unique, high-impact placements, the Fire Island Water Taxis offer a distinctive platform to capture the attention of both locals and visitors alike.

Our partnership with Bumble focused on strategic placements throughout three of the Fire Island Water Taxi’s, which was complemented by a larger-than-life wall display. These visually striking installations not only captured the essence of Bumble’s brand, but also became a focal point of conversation across Fire Island during the bustling 4th of July weekend.

The results were outstanding. This campaign not only enhanced Bumble’s brand visibility, but also fostered positive brand associations among the general consumer.

Working on this campaign was an absolute blast, and we are thrilled to have contributed to Bumble’s successful summer promotion. This collaboration is a testament to the power of creative advertising and the unique impact that well-placed, high-visibility marketing can achieve.

Please reach out to our team if you’d like to work on pushing the boundaries of brand promotion and audience engagement.