Learn SEO From Scratch

Step-By-Step Guide To Learn SEO From Scratch In 2022.

What is SEO?

Search Engine Optimization helps people rank their blogs, website, and youtube channel on the top page of search engines.

Why do People learn SEO?

Only to rank on 1st page of google? Umm! No.

People learn SEO to:

1. Stand Out From Their Competition.
2. Gain a Reputation Online.
3. And Most Importantly To Make Money.

That’s why SEO has become a need in today’s time.

So here are the steps to learn SEO from scratch:

Step #1 / Choose Your Niche:

Niche is the topic/subject on which you are working or thinking to work.

Examples: Books, Photography, Startup, Designing, etc.

There are millions of topics like this available on the internet.

Choose the one in which you have in-depth knowledge.

Step #2 / Find Topic To Write:

It is the topic on which you will create a post. It has to be “SPECIFIC”.

Example: Suppose your main topic is “Content Writing”.

So your specific topic would be “Different Types Of Content Writing” or “Content Writing For Beginners”.

After finding the subtopic, The next step is to find low-competition keywords.

Step #3 / Find Low Competition Keywords:

Step 1: Go to Keyword.io

Search your main keyword in the search bar. In my case, the keyword is YouTube Marketing.

You can also use other tools like Ubersuggest, Google keyword planner, Surferseo, etc.

Now select the 20 best keywords from the generated list.

Why 20 Keywords? You will came to know later. Just follow me now.

This is my 20-keyword list:

Step 2: Go To H-supertools >> SEO >> Bulk Keyword Data Tool

Here the limit is 20 keywords per search.

That’s why I suggested you pick the best keywords from the list.

This is the data I got:

It is completely FREE to use. The only thing you need to do is sign up to get full access!

Now we have the keywords. The next step is to write an article.

Step #4 / Write SEO-FRIENDLY Articles:

The SEO-friendly article should have keywords in:

• Main Title
• Introduction
• Sub-headings (Not necessary)
• Meta description
• Permalink
• Outro/Conclusion

Example: If your article is 1000 words long. Then it should have your Focus Keyword at least 10 times.

How did I calculate?

Formula: 1000 (No. of words in article)*1÷1000 = 10

You can use these keywords in all mentioned formats.

Pro Tip: Avoid keyword stuffing.

In the above article, You can clearly see what keyword stuffing will do to your article.

It makes your article less human-readable which degrades the article's quality.

Step #5 / On-Page SEO:

On-Page SEO is the practice of optimizing your articles on the web to get higher rankings using some important factors.

Use Yoast SEO/RankMath plugin if you are using WordPress.

It makes your job a lot easier otherwise you can write articles according to the factors explained.

And run an analysis test using free site analyzers.

It tells you the pros and cons of your site which makes the job quite easier for you.

Pro Tip: Avoid Plagiarism

PLAGIARISM means copying site content directly from another’s website to your website.

It reduces your site rankings and google may put you on their black list which means you will never rank.

Also, you might get copyright strikes on your plagiarized content.

So never do it.

Always write unique content and your articles will always rank.

Step #6 / Off-Page SEO:

Off-Page SEO is the practice of optimizing your articles without updating or publishing your articles.

These are the steps taken away from the live site.

Backlinks are the most important part of (Off Page SEO).

It is the link that connects one website with another.

Example: I wrote an answer about an SEO guide for beginners on Quora, Where I linked this article from the medium.

Then I have a backlink of medium on (Quora.com).

Google also ranks those articles easily which have high domain authority.

But it doesn't mean your articles will never rank on Google. It is just a matter of time, you have to prove yourself with excellent and regular content.

Then no one can stop you.

But Higher the quality of backlinks on your site, Higher the chances of ranking your post on google.

Step #7 / Technical SEO:

It includes:

• Server Optimisations.
• Making Site Secure.
• Making Site Mobile-friendly.

You can optimize your site speed with good hosting. Recommended one is Hostinger (Not a promotion).

And good cache plugins like WP Rocket and WP Optimize.

Also using an SSL certificate makes the site secure.

Last but not least thing is adding structured markup to your site.

And registering it on google webmaster tools like Analytics, Search console, etc.

Step #8 / Image SEO:

Image SEO is the process of optimizing your images in such a way that they will drive traffic to your website on their own.

Tips for better Image SEO:

• Adding caption and alternate text to the image.
• Using appropriate dimensions, Recommended Image dimensions for the web are (640×360 pixels).
• Using appropriate file format. The best file format for the web is: (.webp).
• Using good plugins for image SEO, The recommended ones are Smush & Optimus.

Final Thoughts

I think I had already covered all the topics an effective SEO guide should have.

If by chance I missed anything, please let me know in the comments.

Summary (Topics That I Covered Today):

1. Choose your niche.
2. Find a topic to write about.
3. Find low-competition keywords
4. Write SEO-friendly articles.
5. On-page SEO.
6. Off-page SEO.
7. Technical SEO.
8. Image SEO.

I hope you enjoyed the article. Thank you for reading.