JLL’s 2.0 Ecosystems Campaign: The Office, Elevated

I couldn’t be more excited about JLL’s XM Team’s recent collaboration with Flex by JLL to create the 2.0 Ecosystem Campaign. 

I’m especially thrilled about the content piece, “The Office: Elevated.” 

This is the new solution to how we are pitching and looking at the office building as we continue to move forward with the 2.0 Spaces to Places with Purpose initiative — where the XM Team and Property Management Team are discussing workplaces as real destinations that attract people to the office. 

Through this campaign, JLL is highlighting the great work being done by XM, Flex, and Technology. JLL is an active leader in office optimization strategies for owners and operators, and this digital asset helps to raise awareness of these innovative services. 

This campaign also provides property managers and agency leasing brokers with educational resources to inform their on-site amenities strategies. 

The office is taking lessons from retail

With this new process, we are taking a nod from the retail group as we consider new and exciting ways to create destinations at the office. 

Historically, we went to shopping centers that were attractive destinations. Retailers competed over who could provide the best, cutting-edge experience for shoppers. 

We now have to look at office buildings in the same way. It’s no longer a 9-to-5 environment, so the question is, how do we remain relevant? 

This is the conversation that XM has been having for a long time, but it’s especially critical now in the new era of work. 

XM and JLL are studying how we are going to move forward with the new hybrid workforce — discussing the technology angle, the creation of intriguing places, and exploring how companies are looking for additional flex spaces. This all plays into how an investor would look to create flex spaces in unused assets. 

An additional value-add for our clients 

An added benefit to this new JLL offering is the ability to propose a cost-effective solution for clients. 

If they are working with Flex by JLL and XM together as a unit, they do not need to leverage two separate teams. JLL is helping investors with operating expenses by combining our services. 

I’m looking forward to what comes next. I hope you all enjoy exploring The Office: Elevated resources from JLL. 

Thank you so much for reading!