Inclusive Marketing News Recap - 5th April

We’re back with the top marketing and disability news of the last two weeks! 

🧪 BBC CREATOR LAB: TikTok partnered with the BBC for the BBC Creator Lab, fostering young digital creatives. Over 90 TikTok creators, including Ellie Middleton , Claire Risk, Sarah Dickinson and GuideDogAva, had the opportunity to attend workshops across the UK, receiving training and pitching opportunities with industry leaders and BBC commissioners.

🎨 SENSORY-SCIENCE ART: Art exploring science for people with sight loss is featured at University of Cambridge ’s festival. Sensory Science showcases research from the university, featuring collaborations between scientists and local artists, and resulting in multi-sensory artworks to make science accessible.

📸 TIKTOK’S NEW PHOTO APP: TikTok is reportedly developing “TikTok Photos”, allowing users to share still images and aiming to compete with Instagram. This move aligns with trends in Chinese apps like Xiaohongshu , reflecting ByteDance ’s focus on eCommerce, or a strategy amid TikTok’s uncertain status in the US.

💻 YOUTUBE X AUTO-CAPTIONS: The video platform is testing a new feature allowing viewers to suggest corrections for auto-generated captions. Users can edit captions and upvote suggestions via desktop. This aims to enhance accessibility, especially for content with accents or technical terms.

💊 ADHD: A UK ADHD charity reports job losses due to medication shortages. Interruptions in supply since autumn have affected work performance, with 6% of respondents in a survey losing their jobs due to shortages. Legal experts advise employers on making adjustments.

🇺🇸 TIKTOK US BAN: A few weeks ago, the US House of Representatives passed a landmark bill that could see TikTok banned nationwide. The video platform has reassured regulators that it has taken steps to ensure the data of US users has been walled off from ByteDance employees in China, but if the Senate and the US President sign the bill, the app will be blocked across the country.

📱 CREATOR REWARD PROGRAMME: TikTok’s new Creator Rewards Program rewards high-quality, search-optimised content. It prioritises originality, play duration, search value and audience engagement. Eligibility criteria includes having at least 10,000 followers and 100,000 views in the past 30 days.

🏆 CAMPAIGN SPOTLIGHT - ‘ASSUME THAT I CAN SO MAYBE I WILL’: In a new ad campaign by CoorDown and Small New York, actress Madison Tevlin challenges stereotypes about Down Syndrome. She addresses assumptions about her abilities, and is shown defying people’s expectations of what she can and can’t do. The viral ad calls for positive assumptions and opportunities to combat harmful stereotypes, and is a perfect example of how inclusive marketing can be extremely powerful!

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That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok, and keep an eye on our blog content!

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