How Multifamily Women® Are Leading the AI-Enabled Future of Housing

By Carrie Antrim, Founder of Multifamily Women®

Things are changing fast in multifamily. We’re dealing with rising interest rates, a surge in new construction, and residents whose needs keep shifting. But the real game-changer right now is AI - it’s already transforming how we work, whether we notice it or not.

You know, from all my conversations with women in multifamily over the years, I can honestly say we bring a seriously unique edge to this industry. We’ve always led with empathy, collaboration, and a willingness to innovate. Now’s the time to really lean into those strengths as we adapt to an AI-driven future—without ever forgetting the support our teams need throughout all this change.

Why Being an AI-Empowered Leader Matters Now

Every company will soon be AI-enabled - it’s not just a trend; it’s the future standard. Leaders who embrace this shift will thrive; those who don’t risk being left behind. The question isn’t whether we can adapt - it’s how we’ll use these tools to enhance what makes our industry unique: human connection.

AI isn’t here to take away the human element—it’s here to enhance it. By freeing us from repetitive tasks, offering real-time insights, and making resident interactions more personal, AI gives multifamily leaders more room to do what they do best: build thriving communities where people truly feel at home.

Up-skilling for an AI-Enabled Industry

At the core of every successful transformation lies strong leadership—and in today’s multifamily industry, that means equipping people and companies with the skills to thrive in an AI-driven future. The integration of artificial intelligence is no longer optional; it’s vital to staying competitive in a rapidly evolving market. Leaders who prioritize up-skilling their teams will not only drive innovation but also foster a culture of resilience and adaptability.

Why Up-skilling Is Critical for Competitiveness

You know, after talking with so many amazing women in multifamily over the years, I’ve come to realize that while tech can definitely make our jobs easier and boost resident experiences, it’ll never replace the real heart of what we do. AI has the power to amplify our strengths—things like empathy and those genuine connections we forge with residents.

As AI becomes a bigger part of our day-to-day, it’s all about learning to collaborate with these tools. When we build up the right skills, we can use AI as our assistant, helping us make smarter calls and run more efficient operations, all without losing the personal touch that keeps our communities thriving.

Key reasons up-skilling is essential include:

• Bridging the Knowledge Gap: Many professionals lack familiarity with AI tools and their applications. Training programs can demystify AI, teaching teams how to use predictive analytics, automated leasing assistants, and other technologies to optimize performance.

• Driving Innovation: Upskilled teams can identify creative solutions to challenges such as labor shortages, rising costs, and shifting resident expectations by harnessing AI’s full potential.

• Future-Proofing Careers: As AI adoption grows, roles will evolve. Professionals who invest in continuous learning will remain indispensable in an increasingly automated landscape.

At this year’s Multifamily Women® Summit, I was inspired by the stories of leaders who took bold steps to turn obstacles into opportunities—whether by rethinking their leasing strategies or creating innovative ways to connect with residents.

We Want Your Insights

What trends are you watching as we plunge into 2025? How is your organization preparing for the challenges ahead? Share your thoughts in the comments—we’d love to hear from you!

Your Next Steps If you’re ready to lead your organization into 2025 with confidence, here’s how Multifamily Women® can help:

1. Register for the Multifamily Women® Summit Connect with women redefining our industry at this one-of-a-kind event. Walk away with actionable strategies you can implement immediately—and relationships that will last a lifetime. Register now.

2. Join the Multifamily Innovation® Council Collaborate with forward-thinking leaders shaping the future of multifamily housing. As a member, you’ll gain access to exclusive research, networking opportunities, and innovative strategies designed to help you stay ahead. Learn more here.

2025 Multifamily Women® Summit

Are you ready to take your place among the top 1% of women leading the multifamily industry? This isn’t just another conference—it’s the intimate, in-person gathering where innovation happens and futures are shaped. Be in the room with 1,000 of the most influential, forward-thinking women in multifamily for an exclusive experience designed to challenge limits, ignite bold ideas, and set you on the path to even greater success. This is your chance to connect, collaborate, and grow alongside industry powerhouses who are redefining what’s possible. Don’t settle for average when you could stand shoulder to shoulder with the women who are actually impacting the industry, not just talking about it - they're doing the work.

Spots are limited, so secure your seat today at MultifamilyWomen.com.

Let’s make history together.

Coming Up Next

Thanks for checking out our new newsletter! We’ll be back with more insights in the New Year starting Wednesday, January 8, 2025. Happy Holidays!

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