How to Improve Form Completion on Mobile Devices

I like to stay on the cutting edge of marketing technology, my company does a lot of research in the mobile realm of email marketing. The latest addition to our digital marketing toolbox is pre-populating lead capture forms. All of our email landing pages will now include pre-populating data capture forms to increase conversion rate and get more leads for clients.

Studies show that the longer it takes consumers to fill out a form, the less likely consumers are to submit it. Pre-populating data capture forms with information like name and email address increases conversion rate 36.4% (LeadPages).

Mobile readership only increases data capture form abandonment. Email recipients do not take the time to fill out forms on their smartphone or tablet and with 66% of people reading your email on a mobile device this poses a very big issue for email marketers. Pre-populating data capture forms solve this problem making it easy for mobile users to submit with just one touch.

Our pre-populated forms are really helping clients stand out. Since all customers have to do is click to submit we are seeing more conversions than ever, mobile readership is only continuing to increase and pre-populating forms are a great way to stay on top of this hot market share.

Response Capture reports three major reasons to always pre-populate data forms: it shows prospects they are receiving a personalized message, it saves them time when responding to the email and it creates a frictionless experience from the moment a lead visits the landing page.

Email marketing is going mobile and pre-populating forms are the next step in increasing conversion. To learn more about this industry revolutionizing technique visit: http://cactusskydigital.com/our-services-2/email-marketing/pre-populating-lead-capture-forms/.