How Genius Avenue enhances the employee benefits experience

When employees can easily access, understand and engage with their benefits, they and their employers come out ahead. 

A large contributor to improving these factors is the shift by employee benefits and insurance providers to digital platforms, giving their workforce consolidated information at the click of a mouse or on their phone versus spread over emails and endless paperwork. But the most effective tools go beyond this, empowering workers to the point they enjoy interacting with their benefit options.   

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How to build a health plan that will survive 2025

HR teams face no shortage of challenges, but healthcare is likely the problem they can never seem to solve. From rising benefit costs to an increasingly uncertain regulatory landscape, HR teams have their work cut out for them.

For a third year in a row, health benefit costs jumped past the decade-long average of 3% per year, with 2025 predicted to see a 5.8% increase in benefit costs per employee, according to consulting firm Mercer. Unsurprisingly, 53% of employers plan to alter their plans, including raising deductibles, which would mean higher out-of-pocket costs for employees. In the midst of a never-ending loop of higher costs and worse benefits, now more than ever, HR teams need to break away from the status quo and rethink their approach to healthcare — but where do they even start?

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Chime's financial offerings cover broad needs of employees

Meeting the needs of a diverse workforce is a challenge for employers, especially when they are on a budget. The more impact a single benefit can make, the better. 

This is especially true for financial wellness offerings, an ongoing necessity as employees continue to struggle with everything from paying bills to saving for retirement. Fintech company Chime is aiming to help meet employees where they are with multi-tiered financial support, including early wage access, a high-yield savings account option and credit-building resources. Whether someone is in the early stages of learning how to budget or feeling very financially secure, there are options to help them keep moving in a positive direction within the same platform.  

Read more: Chime's financial offerings cover broad needs of employees