How Artificial Intelligence Helps Marketing by Making Employees Better

AI has been around for quite a while and it seems to be getting more popular and easier to use as time goes by. Many companies that use computers in their business processes, such as software development, engineering, and research are finding out that they can leverage their computer programs by using artificial intelligence. This helps them to perform tasks that were previously done manually, thus improving overall productivity and lowering costs. Let's look at how artificial intelligence helps marketing, and how when you augment it with employees, it increases their value as well.

In recent years, artificial intelligence has transformed 60% of all businesses in some way or another. It has also become an important tool for many internet marketers who want to improve their email marketing results and save money on their marketing campaigns. Artificial intelligence has improved and expanded the ability of internet marketers to target certain customers through emails. The ability to automatically respond to emails based on the customers' interests and demographics makes this process much more efficient and effective.

At Pro Sulum, we've been using artificial intelligence for years to manage customer scheduling, manage email marketing, and set appointments for prospects. It's been amazing to put the systemization of a Virtual Systems Architect (VSA) and AI together. It is a beautiful and effective way to grow your business.

How Artificial Intelligence Helps Social Media Marketing

The most popular application of AI is social media marketing. This involves using AI-powered programs to help target and engage more customers through social media sites like Twitter and Facebook.

When using the latest tools for social media marketing, companies can get more in-depth insight into potential customers' profiles. AI provides a way to interact with consumers and give them the answers to the questions that they are seeking. By doing so, companies can use these recommendations to promote products or services to their customers in more effective ways. For example, if you were looking to market a specific product or service to a certain demographic, it may be helpful to run an ad campaign that focuses on their hobbies and interests.

Another application of this technology for social media marketing is PPC campaigns. PPC stands for pay per click and is one of the most basic forms of internet marketing because it involves paying to place advertisements on a website. It can oftentimes cost thousands of dollars, which makes it impractical for small businesses.

Through artificial intelligence, businesses can use this technology for internet marketing by targeting specific demographics, analyzing keywords, and making predictions of what results will yield the highest returns. Using these predictions, businesses can then conduct different types of campaigns, such as banner ads, article marketing, social bookmarking, and email marketing.

With AI apps like Lately you can automate a lot of your social posting. As time goes on, many new social media apps are utilizing the power of AI.

How Artificial Intelligence Helps Businesses with SEO

In terms of SEO, which is more often known as search engine optimization, artificial intelligence-driven artificial intelligence systems have proven to increase site ranking dramatically in search engines. This also allows businesses to achieve better search engine placement, which can lead to greater profits as well.

SEO requires a few steps. First, you need to choose the keywords. You need to write unique content about these keywords. You need to be creative in choosing words that have good search engine optimization potential.

Second, you need to make sure that your SEO strategy involves a few different things. It means adding a lot of articles and blogs that are relevant to the keyword that you're targeting. It also means having links to your site in all of these articles and blogs.

Third, you need to use the right tools for SEO. There are so many tools available today that you can use to help your efforts. These tools are generally built around using certain algorithms that the search engine uses to rank websites. You may need to learn a lot about them before you can use them effectively, though.

With that said, AI has made it so most steps in the SEO process can be completely automated and even tested in real-time.

How Artificial Intelligence Helps with Email Marketing

At Pro Sulum, we love AI when it comes to email marketing. With tools like Exceed.ai and Saleswhale, you can run a cold email marketing campaign like never before.

Imagine sending out thousands of emails per month (following all spam laws of course), and having AI answer every response that comes through. All of your negative responses get pushed aside so that you never see them, and your positive responses go straight to your sales team where they can close the sale.

AI makes it possible to run huge email marketing campaigns at scale, and in the background.

Making Employees Better

In the end, when you have systems and processes in place to put AI on the front line, your employees can become the generals. While once, they were the day-to-day doers, they now become extremely valuable to your organization.

AI can't sell, can't create, and can't deliver WOW to your customers. That's the job of you and your team. If done right, you could have a low-cost team that dominates your competition.

At Pro Sulum, your VSAs work extremely well with AI. Since, AI can only go so far without human intervention, when you have a VSA who can manage the AI, intake new customers from your marketing efforts, and even sell them on the phone, you can crush the competition. The scalability of AI and the cost-effectiveness of a VSA is unmatched. If you'd like to see if a Virtual Systems Architect could help in your marketing efforts, schedule a free discovery session at www.prosulum.com.