Fremont Street Intelligence

Housing Insiders

• Hosts: Jonathan Lawless and Jeremy Potter

• Guest: Landy Liu, Founder of Foyer, a savings platform for first-time homebuyers thinks of Foyer as the “401(k) for homeownership.”Foyer allows consumers to take advantage of state-level tax advantages when saving for a down payment. The episode discusses the lack of a federal tax incentive for down payment savings. How Foyer helps lenders: Foyer customers are well-nurtured and highly intent-driven. Foyer is designed to help users leverage their value as leads. Foyer has about 12,000 members across various states, with a third of its users joining via organic referrals. Foyer operates on a freemium model, offering both free and premium services. It also partners with companies to offer its platform as an employee benefit. Financial matches are available depending on the consumer's subscription model.

• Sponsored by: Built Rewards, a program that rewards rent payments and offers points for various uses.

Lykken on Lending

• Host: David Lykken

Veteran Day Special: Opportunities for Veterans

• Vetec (Veteran Employment Through Technology Education Courses): Provides training in high-demand tech skills, especially in Fintech and mortgage technology, where veterans can apply their military-acquired leadership and problem-solving skills.

• Specially Adapted Housing Assistive Technology (SAHAT) Grant Program: Provides up to $200,000 annually to encourage the development of assistive technologies for veterans. Learn more about SAHAT.

Tech Shout-Outs:

• Fee Chaser: Helps lenders recover appraisal fees that go unpaid when a real estate transaction doesn’t close. The service sends secure payment links to borrowers via SMS or email, improving cash flow and efficiency.

• MAT (Mortgage Automation Technologies): Known for its leading platform for point-of-sale in the mortgage industry. MAT recently integrated with Gateless, a leader in automation in mortgage lending.

• Finastra: Recognized for its integrated approach to mortgage lending.

• Truv: Uses consumer-permissioned data to verify income and employment for 90% of the US workforce.

• Candid: The only mortgage marketing and sales ecosystem built for modern loan originators, helping structure, manage, and grow businesses.

FinTech Fridays

In this episode, Brian Vieaux and Geoff Zimpfer discuss the evolving landscape of mortgage marketing, emphasizing the importance of personal branding, diversifying lead sources, and the hybrid loan officer model.

• Becoming ‘Five Mile Famous’: Building a strong local presence and reputation in your community to generate more business opportunities. Start with your past client database for potential refinance opportunities or initiate three to five conversations a day. Create content to provide guidance on saving for a down payment, managing debt, and improving credit scores. Consider creating blogs, videos, or podcasts to establish yourself as a thought leader in the mortgage industry. Use AI tools to help with content creation, like generating impactful quotes from your content for social media.

Now Next Later: November 4, 2024

Host: Jeremy Potter and Sasha Stair, CMB® Guest: Jay Arneja, nCino

• nCino Overview: A cloud-based banking software company offering a comprehensive platform that streamlines financial institution operations. The platform supports loan origination, deposit account opening, customer relationship management, and compliance, among other banking processes. Built on Salesforce, nCino integrates with other systems to provide a scalable and secure environment for banks.

• nCino for Mortgage Lenders:nCino’s integrated platform covers the entire mortgage lifecycle—from application to closing—reducing the need for multiple systems and improving efficiency.

Building a Digital Mortgage Ecosystem:

• System Integration: Ensure all systems in the mortgage process are well-integrated to allow seamless data flow between them.

• Electronic Transfers: Implement systems that enable the electronic transfer of documents, reducing physical mailing and improving process efficiency.

• Adopt Electronic Closings: Encourage title companies to support electronic closings where possible, streamlining the mortgage process further.

• Utilize Audit Trails: Track actions during the closing process to gain insights into borrower behavior and improve overall efficiency.