Digitize your real estate company, and make a difference
While traditionally, real estate agents have been seen as salespeople rather than tech-savvy individuals, it is essential to embrace technology to stay ahead of the competition and provide a better experience for both homeowners and employees in this sector. As the CEO of a Proptech, part of the challenge has been to digitize how things have been traditionally done in real estate. Here are four reasons why digitizing your real estate team is crucial:
# 1 Improve efficiency: By digitizing your business processes, you can streamline your operations and reduce the time it takes to complete tasks. For example, using customer relationship management (CRM) software can help you manage client relationships more effectively, allowing you to track communication, set appointments, and automate follow-ups. Additionally, using cloud-based storage and collaboration tools can help your team work together more efficiently, regardless of location or time zone. In Tiko, we have a super clean process which is part of what makes us so fast (we can buy a house in days).
# 2 Enhanced customer experience: In today's digital age, customers expect a seamless, convenient experience when buying or selling property. By digitizing your company, you can offer a more user-friendly and modern experience to clients. This could include virtual tours of properties, online scheduling tools, and digital signatures for contracts. Embracing technology makes it easier which in the past has been considered one of the most stressful processes of life. In our case, if Tiko buys your house, we only need to visit the flat once, the rest of the tasks are done by our team and we will only require some documents and signings that can be done online before buying the property in the notary. From organizing and receiving visits every day to your home until you get an offer, to just signing online some documents and scheduling a sole visit when you decide, there is a difference and it is available thanks to technology.
# 3 Data for better business decisions: By digitizing your real estate company, you have the opportunity to collect and analyze valuable data about homeowners in a more efficient way, such as their buying habits, preferences, and demographics. This data can be used to inform business decisions, such as which properties to invest in, which marketing campaigns to launch, and where will be more profitable to expand your business. In other words, you can gain insights into your target market and make data-driven decisions that can help your company grow and succeed. Do not underestimate this, it can make the difference between success to failure.
# 4 Attract the new talent: People, and especially new workers, expect modern technology to be integrated into their jobs, and companies that fail to offer this risk losing out on top candidates. Workers are also looking for a more efficient way to do their tasks and they avoid any kind of job that can be automated. By offering tech resources, you can create a more appealing work environment for your employees.
Some time ago, technology was the way to provide an added value and distinguish your business… Nowadays, not having it is a way to distinguish yourself but for bad.
More to read:
- Forbes