Christmas in August! 🎄

Summer holiday season might still be in full swing, but it's already that time of year where organisations should start planning their Christmas Direct Mail Activity!

1. Tangibility

Receiving a physical piece of mail creates a memorable experience. A well-designed holiday campaign can evoke positive emotions and foster a personal connection particularly at a time of year associated with warmth, nostalgia, and giving.

2. Higher Engagement Rates

Studies consistently show that direct mail has higher engagement rates during the holiday season, as consumers are more likely to open and read mail that arrives on their doormat. This increased engagement translates to higher conversion rates, making direct mail a smart investment for brands at this time of year.

3. Building Anticipation

Direct mail builds anticipation. Early Christmas campaigns can include teasers for upcoming activity, exclusive previews, and special offers. These strategies not only generate excitement but also encourage repeat engagement.

4. The Personal Touch

Direct mail allows for high levels of personalisation. Organisations can tailor their messages based on customer data, ensuring that each piece of mail feels relevant and special to the recipient.

5. Enhanced Credibility

Physical mail carries a sense of legitimacy and trustworthiness that digital communications sometimes lack. A well-crafted direct mail piece can enhance credibility and convey a sense of quality. This is particularly important during Christmas when reliability is a key motivator for consumers.

6. Longevity

Direct mail is proven to have a long shelf life. Brands that send their customer holiday cards are likely to stay in the house and be put on display for weeks rather than days. This is a golden opportunity!

Christmas might seem like a long way off, but it will get here sooner than you think! For help planning and executing your Christmas 2024 activity – get in touch today!

We couldn't let the summer slip away without giving a big shoutout to much-anticipated 2024 Bluestep Charity Softball League Finals.  

The event was nothing short of spectacular, with the excitement amplified by our now-iconic tuck shop and the ever-popular photo booth! 

This year, the finals were held at a fantastic new venue in Battersea Park, which provided the perfect backdrop for an unforgettable day.  

The atmosphere was electric as we cheered on the teams, enjoyed the matches, and soaked in the vibrant energy! 

Our hearty congratulations go to all the participants!

However, a special shout-out goes to Team SSAFA, who clinched the coveted Production Hub Shield with their outstanding performance! And let's not forget Team Shablamnesty, who secured the runner-up position.  

Other winners included:

Cup: MIND

The Plate: Sibs N Ribs

The Bluestep Cup: Food Fighters 

Congratulations to all!

The day was a celebration of not just all things softball, but also community, camaraderie, and a shared passion for making a difference. 

Here's to next year! 🍾