Bringing small business insights into sharp focus
Welcome to the first edition of the Liberis Lens.
Each month we serve up new curated small business insights, from the industry and our very own customer data.
We’ll share a snapshot of SME behaviour and trends, shine the spotlight on our in-house experts, and give a sneak peak into what’s next for our products and more.
Gen-Z: The untapped opportunity keeping us up at night...
An always-on digital world has inspired entrepreneurship and side-hustle culture amongst 18-24 year olds. 69% of Gen-Z are already engaging in self-employment, yet they remain a risk-averse less impulsive group.
With Gen-Z business owners on the rise, how they behave and make decisions could have an impact on how companies can reach them and serve their needs.
1. Happy to work the 5-9
75% of Gen Z individuals aspire to "be their own boss" and have no intentions of working a 9-to-5 job for their entire career.
Liberis data says..
28% of 18-24 year old business owners apply for finance outside working hours, and 10% apply between 11pm and 7am. Setting up to seamlessly serve a Gen-Z audience day or night, is key to supporting their growth.
2. Conscious decision-makers
92% of Gen Z conduct research before making a purchase. A behaviour reflected in the way they run their businesses, always preferring to weigh up options before making decisions.
Liberis data says..
There’s an opportunity to drive up awareness and financial product education. This group make up only 2% of funding applications, yet they transact the 2nd highest average monthly volumes (~£61k per month).
Our expert says...
“35% of Gen Z use social media to start their business. With the continued rise in influencers selling on social platforms, creating engaging, authentic content matters. But more than that, businesses need to guarantee a seamless social commerce experience - getting customers to a check out page as fast as possible...in just a few clicks”
Nima Montazeri, Chief Product Officer
Hot or Not
HOT: Embedded finance could capture up to 26% of the global SME banking market by 2025.
Automated Funding Rails
This year we set up partners to deliver around the clock, around the world funding. Our automation efforts mean we can fund every small business instantly and effortlessly, day and night.
How?
An end-to-end self-serve funding experience, powered by automation.
Personalised and real-time updating offers
Instant decision making
Automated funding disbursementFunding renewals
Get in touch
Connect with our team to explore the insights shared above or to discover how our embedded finance solutions can empower your business customers with the funding they need to succeed and grow.
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