The BGiving Revolution: Affordable, Accessible Micro-donations & Driving Engagement of next Gen Donors

Micro-Giving: How Small Contributions Are Leading to Major Change

Many are aware of round-up type donations - a purchase or online transaction or  even a grocery store check-out - allows small charitable contributions to a greater good. This was the essence of micro-giving – a philanthropic approach where individuals make small, regular donations that collectively drive significant change. New transformative app platforms like BGiving are revolutionizing this concept even more so, utilizing the latest fintech capabilities to make community philanthropy more affordable, accessible and impactful than ever before.

The Concept of Micro-Giving

Micro-giving involves donating modest amounts, often as little as a dollar, on a regular basis. This approach democratizes philanthropy, allowing individuals from all financial backgrounds to participate in charitable activities without the need for substantial contributions. The cumulative effect of these small donations can lead to substantial outcomes for various causes. Data shows 85% of all donations to charitable Orgs, are between $1-$500, or what’s considered micro-small contributions.

How BGiving Facilitates Micro-Giving

BGiving is a platform designed to simplify the micro-giving process. By minimizing transaction fees, BGiving ensures that 98-99% of donations reach community nonprofits, significantly higher than the average from other philanthropy apps. Users can set up recurring quarterly micro-donations, saving 66% of transaction fees over monthly recurring,  making it effortless to support their chosen causes consistently and for far less expense.. This seamless integration into daily life encourages more people to engage in philanthropy regularly. This is vital to engage the nearly 60% of the World’s population barely participating, mostly representing those generations under age 45.

The Impact of Small, Consistent Contributions

While individual micro-donations may seem modest, their collective impact is profound. For instance, crowdfunding—a popular form of micro-giving—generated $17.2 billion in North America alone last year. This surge in micro-donations has enabled nonprofits to fund projects that might have been unattainable through traditional fundraising methods.

Moreover, micro-giving fosters a culture of continuous giving. By making philanthropy a habitual part of daily life, individuals contribute to sustained support for causes, leading to long-term positive outcomes. This approach not only benefits the recipients but also instills a sense of purpose and community among donors.

Making Philanthropy Affordable and Accessible

One of the most significant advantages of micro-giving is its inclusivity. By lowering the financial barrier to entry, more individuals can participate in charitable activities. This inclusivity is particularly appealing to younger generations, such as Millennials and Gen Z, who are redefining the culture of giving through digital platforms and micro-donations. 

Micro-giving exemplifies how small, consistent contributions can lead to major change. Platforms like BGiving have harnessed this concept, making philanthropy more accessible, affordable, and impactful. As more individuals embrace micro-giving, the collective power of these small acts of generosity continues to drive significant positive change in communities worldwide.