7 Powerful Sales Navigator Features for B2B Sales Success

Sales Navigator is a valuable tool for B2B sales because it helps you find the right accounts and leads, provides you with helpful business insights, and highlights trigger events that present opportunities for you to engage with your target audience.

Here are 7 specific features of Sales Navigator that make it a valuable resource for B2B salespeople:

1️⃣ User Interface

The Sales Navigator user interface is organized to help you stay focused on your sales opportunities. It provides you with a quick overview of your pipeline, alerts, saved searches, and lists, so you can easily access the information you need to move your deals forward.

2️⃣ Alerts

Sales Navigator alerts notify you of potential sales opportunities, such as:

Account alerts: growth, news, new decision makers, buyer intent

Lead alerts: changes roles or companies, engaged with your content, news mentions

This helps you stay on top of your pipeline and reach out to leads at the right time.

3️⃣ Search Filters

Sales Navigator offers over 50 account and lead filters that you can use to find your ideal prospects. For example, you can filter by company size, industry, location, and job title. You can also filter by lead activity, such as who has viewed your profile or posted on LinkedIn in the past 30 days.

4️⃣ Saved Searches

Once you've created a search filter, you can save it so you can easily run it again in the future. You can also set up weekly alerts for your saved searches, so you're always notified of new leads and accounts that meet your criteria.

5️⃣ Lists

Lists allow you to organize your leads and accounts by stage in the sales process, industry, or any other criteria that's important to you. You can also add or exclude lists from search results to help you fine-tune your searches.

6️⃣ Relationship Explorer & Relationship Map

The Relationship Explorer and Relationship Map help you identify decision makers and their relationships to each other, as well as mutual connections who may be able to provide introductions. This can be helpful for building relationships with key decision-makers at your target accounts.

7️⃣ Smart Links

Smart Links (available with Advanced or Enterprise subscriptions) allow you to share multiple pieces of content with one link and track how viewers consume the content. This is a great way to share valuable content with your leads and prospects and learn more about their interests.

Let me know your favorite Sales Navigator feature in the comments below.

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