6 Ways To Increase Your Current Marketing To Attract More Patients

Regardless of the type of business you have, you need customers, clients, or patients to grow your office and be profitable.

Any practice that is currently marketing can increase its results and returns on investment by making sure to include the following 6 items in every marketing piece:

1.       Headline - Usually the largest font on the advertisement.  Consider this your ‘Title.’  It should be emotion-based for the patient and can be posed as a question to start the patient interaction.  “Are You Embarrassed By Your Smile?” or “Are You Frustrated By Loose-Fitting Dentures?” It does the heavy lifting for the advertisement and can stand alone.  It should not be the name of the practice or the doctor’s name.

2.       Benefits - Don’t list features or names of procedures.  Give prospects potential outcomes, in terms they can understand. Let them know what they could experience (for instance, smile with confidence, chew again with the similar force of your natural teeth, or the beauty of no one knowing you had dental work.)

3.       Testimonials-The best marketing is an endorsement from a satisfied person who had a similar dental situation openly sharing her personal story.  Word-of-mouth referrals are not the only place where this concept applies and it’s also relevant to all your external marketing.

4.       Offers- Something of value to the prospect.  It doesn’t necessarily have to be a discount on your services; it can be information about their dental situation and options to resolve it in terms that are not technical and are patient-friendly. Offers can also be added value service bundles that are not normally included or even non-dental items that appeal to prospects.

5.       Call To Action- Tell them what to do!!!  Please don’t leave it up to the prospect to assume they need to call the office for an appointment or visit your website.  They need clues to direct them along the path of becoming a patient.  “Please call now to schedule an appointment” is a simple sentence to start the process.

6.       Deadline- Without deadlines, nothing will happen. You want them to take action now, so by giving them a deadline to receive the offer, they are gently directing them to take the first steps in the process.

By using this checklist and tweaking your current marketing materials, you will increase your outcome and attract more prospective patients to your practice.

To receive a free copy of my report “Where To Find Better Qualified Patients” for your dental practice, please visit GingerBratzel.com/qualified.