5 Famous Eyewear Brands in India That Will Inspire You to Start Your Own Business

Are you an aspiring entrepreneur with a vision for success? Are you thinking about entering the eyewear industry? If you are, you’re in the right place. In this blog, we will explore India’s top eyewear brands, providing information about their founders, founding year, market value, and innovative marketing strategies. Join us as we dive into the thriving eyewear sector and gain a better understanding of this booming $5.58 billion industry. Let’s get started!

1. Lenskart

• Founder(s): Peyush Bansal, Amit Chaudhary

• Foundation Year: 2010

• Total Products: 7

Lenskart, a prominent Indian eyewear brand in the e-commerce landscape, offers a diverse range of eyewear brands and eye care products, catering to various age groups and featuring renowned brands like Ray-Ban, Bausch & Lomb, Tag Heuer, Johnson and Johnson, Spirit, and Fastrack. Their product assortment includes sunglasses, prescription glasses, computer glasses, contact lenses, and care accessories such as cleaning solutions, lens cases, and eyewear stands. They also offer customization options based on customer preferences and operate internationally in three countries.

To ensure affordability, Lenskart employs a value-based pricing strategy, tailoring prices to product value and customer needs. By delivering products directly to customers, they reduce costs. They have partnered with delivery services like BluDart, Javas, and Delhivery. The company has a strict no-return policy, with eyewear prices ranging from approximately Rs 300 to Rs 27,000.

Balancing its online and offline presence, Lenskart has over 2,000 retail stores in 175 Indian cities and select international locations.

Lenskart employs an extensive marketing strategy, collaborating with Bollywood celebrities and using TV, print media, and social media channels for promotion. They offer attractive deals like the first frame for free, frame exchanges, home trials of up to five frames, and a virtual try-on feature. They also help customers locate nearby ophthalmologists for home eye exams through a Doctor Locator tool.

Lenskart’s success lies in its ability to provide a wide range of eyewear products at varying price points, coupled with effective marketing strategies and a seamless online and offline presence. It continues to be a dominant player in India’s eyewear industry.

2. Ray-Ban

• Founder(s): Bausch & Lomb

• Foundation Year: 1936

• Total Products: 7

Ray-Ban ranks second in the list of most popular eyewear brands in India, following Lenskart. These sunglasses have a global presence, available in over 100 countries. Ray-Ban is renowned for its commitment to high-quality eyewear and a strong focus on meeting customer needs. Their product range includes sunglasses, optics, lenses, and lens options tailored to individual preferences. Ray-Ban operates manufacturing facilities in Italy, China, Brazil, India, and the United States, adapting designs to evolving trends.

The brand employs a premium pricing strategy, emphasizing superior product quality. This approach aims to build a robust brand image and offer product customization. Prices remain consistent across markets, with occasional holiday discounts to broaden the customer base. Ray-Ban’s product range spans from Rs 5,000 to Rs 15,000.

As a global brand, Ray-Ban uses various distribution channels. Over 100 physical stores are strategically placed in major cities and tourist destinations, displaying sunglasses, eyeglasses, and branded merchandise. Their products are also available through an extensive network of authorized retailers, such as optical shops, department stores, and boutiques, chosen for excellent customer service and product knowledge. Online shopping is facilitated through Ray-Ban’s official website and select e-commerce platforms, providing customers the convenience of exploring products from home, supported by efficient delivery services.

Ray-Ban’s marketing efforts cover a wide spectrum, including print ads, billboards, and a substantial digital media presence with ad campaigns, videos, and social media advertising. Traditional outlets like television and magazines are also used. The brand strengthens its presence by sponsoring various events, movies, exhibitions, and contests.

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