12 Days of Integrations: Orbee’s Holiday Gift for Dealerships

This holiday season, Orbee is counting down the days til Christmas with 12 powerful integrations to help your dealership thrive. From keeping your shopper profiles updated with their recent behavior to retargeting customers at every stage of their journey, Orbee ensures no opportunity is missed. Say goodbye to abandoned credit applications and generic follow-ups, and hello to more personalized experiences.

In this blog, we'll explore 12 essential integration solutions to overcome 12 common challenges dealerships face. Let’s build your dealership’s Christmas tree—one integration at a time—so you can finish the year strong and enter 2025 with momentum!

1. Capture Shopper Behavior and Preferences

Orbee’s CDP acts as a central hub for collecting website interactions to capture behavioral data, such as page views, clicks, and time spent on VDPs. This data is then linked to customer profiles for personalization and retargeting efforts.

Example Use Case: A shopper frequently visits a dealership's website to browse electric vehicles. Using Orbee’s website integration, the CDP records these behaviors and adds that specific shopper to an “EV Shopper” audience. That audience can then be used in an EV specific email marketing campaign or in other channels like social media advertising, so that shopper is always seeing content relevant to their preferences.

2. Unify Online Behavior with Customer Records

Orbee’s CDP integrates with CRM and DMS platforms, ensuring data from lead entries, sales records, and service histories flow into the CDP. This unification supports better marketing and operational decisions.

Example Use Case: A sales record is entered into the CRM. Orbee’s CDP syncs the data and tags the customer for post-sale engagement campaigns, such as a thank-you email or service reminders.

3. Re-Engage Shoppers and Prevent Financing Abandonment 

Orbee connects with finance application widgets to identify which shoppers are showing in-market signals when they take the time to start a credit application. This allows a dealership to target shoppers further into the buying journey, rather than targeting everyone that recently looked at a car.

Example Use Case: A shopper abandons a finance application. Orbee would add that shopper to an “in-market” audience and that audience could be marketed towards more aggressively.

4. Track Call Sources & Outcomes

By integrating with call tracking systems, Orbee tracks call sources or outcomes and links them to customer profiles, providing insights into what marketing source generated an inbound call.

Example Use Case: A prospect calls after seeing a google ad to inquire about a vehicle’s price. Orbee’s CDP captures the interaction, and can later build an attribution report that gives credit to the google ad.

5. Attribute Sales to 3rd-Party Marketplaces

While Orbee does not directly integrate with third-party marketplaces like Cars.com, CarGurus, or AutoTrader, it receives copies of the leads generated from these platforms. This data is ingested into Orbee’s CDP to build more comprehensive customer profiles and attribution reports. By incorporating these leads, Orbee helps dealerships analyze the full customer journey, considering every available lead source and touchpoint.

Example Use Case: A shopper submits a lead form on Cars.com for a specific vehicle. Orbee’s CDP receives a copy of the lead and attributes it as part of the customer’s journey, enabling the dealership to identify the impact of Cars.com leads on overall sales performance and marketing ROI.

6. Never Miss a Chat Interaction

Orbee’s CDP integrates with chat and messaging tools by capturing key events that occur within the chat widget, such as when a conversation is started or specific buttons are clicked to indicate the reason for chatting. While Orbee does not currently ingest full chat transcripts, these events are recorded and linked to customer profiles. This allows dealerships to include the chat widget as a touchpoint in the customer’s buying journey, enriching profiles with additional behavioral data.

Example Use Case: A shopper initiates a chat to ask about financing options and clicks a button labeled “Loan Inquiry.” Orbee’s CDP captures this event, tagging the customer profile with intent data that can be used for targeted follow-ups and deeper attribution analysis.

7. Retarget Service Shoppers

Orbee’s CDP integrates with service scheduling platforms to track which website visitors interact with the scheduler, enabling dealerships to segment these visitors into a service shopping audience. Additionally, Orbee captures data on where shoppers abandon the scheduling process, such as selecting a service type or choosing a time slot. This insight allows dealerships to personalize follow-up attempts, encouraging visitors to complete their booking.

Example Use Case: A visitor starts booking a tire rotation appointment but abandons the form after viewing available time slots. Orbee’s CDP logs this behavior, triggering a follow-up email with a reminder to book and highlighting the benefits of timely tire rotations.

8. Reengage Trade-in Abandonments

By integrating with trade-in tools, Orbee captures trade-in valuation requests and adds this data to customer profiles, helping dealerships personalize offers and assess buying signals.

Example Use Case: A customer fills out a trade-in valuation form for their sedan. Orbee’s CDP identifies the customer as a high-intent shopper and alerts the sales team to prioritize outreach with tailored upgrade offers.

9. Enrich Customer Profiles with More Insights

Orbee’s CDP integrates with leading data enrichment providers to append missing customer details, such as email addresses, phone numbers, vehicle ownership history, and demographics. This enriched data is stored within Orbee’s CDP, enabling dealerships to create more precise customer profiles.

Example Use Case: A dealership identifies gaps in customer contact information within their CRM. By integrating with Orbee's data enrichment partners, they append accurate phone numbers, allowing their sales team to reach out to more leads and increase conversion rates.

10. Syndicate Audiences to Any Platform

Orbee’s CDP integrates with advertising platforms like Google, Facebook, and Pinterest to sync audience segments for targeted campaigns. This ensures consistent messaging across all channels.

Example Use Case: A dealership creates a segment of customers interested in SUVs. Orbee’s integration syncs this segment with Google Ads, enabling a tailored ad campaign featuring SUV promotions.

11. Launch VIN-specific Campaigns

Orbee integrates with inventory feeds to keep vehicle listings up to date and link inventory interactions to customer profiles. This helps dealerships target buyers based on their inventory preferences.

Example Use Case: A shopper clicks on a vehicle listing in the inventory feed. Orbee’s CDP tracks this interaction and includes the vehicle in personalized marketing emails.

12. Measure The Entire Shopper Journey

Orbee’s CDP connects with digital retailing platforms to capture customer interactions, such as configuring vehicles, exploring financing options, or reserving test drives. This data is unified with other customer interactions for a complete view of the buyer’s journey.

Example Use Case: A shopper configures a new SUV on the dealership’s digital retail tool. Orbee’s integration captures this intent data and triggers an email campaign offering tailored promotions on similar SUV models.

Powerful Integrations For Your Dealership

This holiday season, ask yourself: How effectively are you using customer data to personalize follow-ups and engagement? Is your current process helping you connect with shoppers, or are you still missing opportunities to re-engage leads who abandon their credit applications or trade-in forms?

With Orbee’s integrations, these are the challenges we help solve. From syncing your inventory seamlessly across platforms to automating personalized communications based on intent data, our solutions tackle the most pressing problems dealerships face today.

Don’t wait for another year to pass by—unlock your dealership’s potential this holiday season and set yourself up for growth in 2025. With Orbee, you'll have the tools to optimize your operations, connect with customers more effectively, and drive consistent results across all your dealership—every day, all year long. Ready to make it happen?

To learn more about the Orbee’s integrations, visit https://www.orbee.com/resources/integrations or schedule a demo with our team.