About
HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.
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CMO-Ready Dashboards
Track all the full-funnel metrics your C-suite wants to see, including topline metrics like pipeline and bottomline metrics like CAC.
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Aggregate Journeys at the Account Level
Understand how your accounts engaged with your brand over time and identify patterns in prospect or customer behavior.
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Track Campaign Performance (ABX, Multichannel, Single Channel and more)
Understand how all channels or single channels are performing together to drive pipeline - or not drive pipeline. Measure the success of multichannel campaigns like ABX, brand campaigns, persona-based, or industry-based campaigns. Understand how channels or methods like email, content, LinkedIn, or others are influencing deals.
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Measure Campaign Impact on Conversion
Run lift reports to measure individuals who engaged with a campaign vs those who didn't (cohort analysis) to truly understand causation. Easily see which campaigns have the highest impact on conversion to any goal you choose, whether it's MQL, SQL, late-stage pipeline or closed won revenue.
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Funnels and Reverse Funnel Journey Mapping
Visualize how customers interacted over the time with funnel and reverse funnel journeys. Set the timeline you want to see and measure by channel or campaign to understand golden paths. You can also use Journeys to analyze patterns in lost deals you want to avoid in the future.