Zixi’s Post

Agora, the go-to platform for real-time engagement APIs, has teamed up with EZDRM, a top provider of Digital Rights Management as a Service (DRMaaS). This partnership is set to shake things up by enhancing the security of live broadcasting and integrating robust content protection with interactive live-streaming capabilities. What Does This Mean for You? In simple terms, this #partnership is about ensuring your favorite live broadcasts stay safe and secure. With the rise of interactive media experiences, especially in entertainment and media, protecting content from unauthorized use is more important than ever. Agora and EZDRM are joining forces to tackle this challenge head-on. How Does It Work? By combining EZDRM's cutting-edge DRM technology with Agora's real-time engagement platform, the aim is to provide a seamless and secure user experience. Whether you're into sports broadcasting, betting, or even real-time karaoke, this partnership has you covered. Why Should You Care? Tony Zhao, CEO and Co-Founder at Agora, highlighted the importance of this partnership, stating, "We chose to work with EZDRM because of their innovative solutions and commitment to providing security in a way that is transparent to the overall user experience." What's in It for You? For @Agora's customers, this means a more streamlined experience that maintains high-quality, secure broadcasting. EZDRM's WebRTC-DRM solution complements Agora's technologies by simplifying the implementation of secure streaming content. The Future of Media Technology: This #collaboration unlocks new possibilities for content creators and broadcasters, enabling them to deliver high-quality, interactive, and secure live-streaming experiences. Attendees of the NAB show can learn more about the partnership and its offerings by visiting Agora and EZDRM at booth W2320. Excited about the future of media technology? Share your thoughts in the comments below! #MediaTechnology #DigitalRightsManagement #LiveStreamingSecurity #InteractiveMedia #NABShow #ContentProtection #UserExperience #BroadcastingSecurity

Going over the top! With sports consumers more connected than ever, the loyal broadcast audience stands to become a thing of the past. Today’s audiences want content on demand, and are flocking to services ready to deliver it. Find out more in our blog: OTT Distribution Strategies for Sports Brands https://hubs.ly/Q02z2CKg0 #ott #consumecontent #ondemand #overthetop #ottdistribution

✅🖥️ Deadline (4/30): “The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off in July. NBCU’s streaming flagship, Peacock, will carry more than 5,000 hours of live coverage throughout the Games, including all 329 medal events. Along with guiding viewers to live coverage on Peacock, the hub will also feature a dedicated replay row, clips and highlight reels. Roku and ad tracking firm iSpot, which have already been in business with each other, are expanding their measurement partnership. Each will share measurement capabilities to drive innovation, opportunity and advertiser value within the broader streaming TV ecosystem. Under the deal, iSpot will become a preferred third-party measurement partner for Roku. In addition, iSpot will integrate Roku’s advertising watermark to validate the authenticity of video ad inventory originating on Roku. Roku and ad tech firm The Trade Desk, meanwhile, announced plans for a new data-driven TV streaming partnership. The aim is to equip advertisers with better planning, buying, and measurement of TV streaming media, with customers of The Trade Desk having a better understanding and ability to optimize their campaigns for TV streaming viewers.” ⬇️ ⬇️ #streamingtv #tvos #acr #ctvadvertising #olympics #newfronts #iabnewfronts https://lnkd.in/eFeP3NCv

Navigating the Future of OTT: Trends and Innovations https://hubs.li/Q02HBYLl0 #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming #ChurchStreamingServices

The Streaming Lab: MIPTV & Global AVOD Summit Recap. Diving into key insights from last week's events in Cannes ↓ Last run in Cannes for MIPTV before moving to London, showcasing leading media content and technology. Global AVOD & FAST Summit: Detailed discussions on the state of FAST services, focusing on user experience and content quality. Quality Content Focus: Shift from quantity to high-quality curated content, FAST is mirroring the evolution of cable TV. Global Expansion: FAST services expanding worldwide, adapting local content to regional preferences. Monetization Challenges: Exploring effective ad revenue strategies for sustainable growth. Stay updated with the full discussion here ↓

"Ad tech will be the fastest-growing entertainment tech sector in 2024" With the growth of digital platforms such as AVOD, FAST, streaming, and social media, the digital advertising market is also growing. Almost all streaming services have now adopted ad models. As the digital advertising market grows, so do the valuations of tech and ad tech companies. Although it's in its prime, the best entertainment tech companies in 2024 are likely to come from ad tech. https://lnkd.in/gPqpM_SM

📺 Rethinking Live Broadcasting with Alternate Streams 🎥 In today’s fast-paced digital landscape, traditional one-size-fits-all broadcasting is no longer enough. Audiences expect more—personalized, platform-specific experiences that cater to their interests. This is where alternate broadcasting comes in, and with Grabyo, it’s easier than ever: ✅ Deliver tailored live streams to multiple platforms simultaneously. ✅ Customize streams with exclusive angles, localized commentary, or interactive graphics. ✅ Reach your audience where they are, whether it’s social media, OTT, or mobile apps. ✅ Stay agile and cost-efficient with cloud-based production tools. Alternate broadcasts aren’t just a trend—they’re the future of audience engagement. Whether you’re in sports, entertainment, or events, this approach offers endless possibilities to captivate your viewers. 💡 Discover how Grabyo is empowering content creators to go beyond the traditional broadcast model. Check out our article here: https://lnkd.in/e2ryiR7D Let’s redefine what live streaming can do. Ready to explore? Let’s connect! #CloudProduction #LiveStreaming #AudienceEngagement #Grabyo

At IBC, one of the major topics of discussion was server-guided ad insertion (SGAI), which has gained significant interest for streaming platforms assessing effective ad delivery methods. What's exciting about SGAI is that it's an alternative to CSAI and SSAI, bringing together the advantages of both. SGAI can enhance revenue via seamless and intelligent ad placements. Its advantages include smoother transitions, improved ad personalisation, minimised viewer disruption, and adaptability to innovative viewing options. Explore how SGAI can transform your ad strategy in our latest blog. It's a great read! https://okt.to/qF2MVW. #IBC2024 #SSAI #CSAI

🇰🇷 Korea OTT service Watcha breaks even in Q3, without relying on subscriptions! Watcha, Korea’s only independent OTT, just hit break-even for the first time, and they’ve done it by breaking the rules. Competing against big-budget global giants, Watcha’s lean, diversified model shows there’s more than one way to win in OTT! They turned to transactional video-on-demand (TVOD) and even started selling webtoons to bring in revenue. They have challenged the belief that massive original content spend is the only path to profitability for streaming platforms. A smart mix of offerings can drive growth, even for an indie OTT! 📈 #korea #socialmedia #OTT

Server-guided ad insertion (SGAI) has become a huge topic of interest for streaming platforms assessing effective ad delivery methods, as an alternative to CSAI and SSAI, bringing together the advantages of both. SGAI can enhance revenue via seamless and intelligent ad placements. Its advantages include smoother transitions, improved ad personalization, minimized viewer disruption, and adaptability to innovative viewing options. Explore how SGAI can transform your ad strategy in our latest blog. It's a great read! https://okt.to/izEyeJ. #SSAI #CSAI