Zain Khalid’s Post

Reason #151 to why your brand should start posting content on YouTube Shorts Repurpose your instagram reels and start posting it on shorts, because 40% of YouTube Shorts viewers don’t even use Instagram. Let that sink in. Same effort, new audience. Double the impact!! #shorts #youtube #brands #reels #growth #marketers

YouTube's introduction of "Select Shorts," a new ad format designed for short-form content, marks a significant evolution in digital advertising. This innovation offers brands a dynamic way to engage with audiences, perfectly suited for the fast-paced consumption habits of today’s viewers. As marketers, adapting to these changes is crucial. Discussing this with industry peers, the consensus is that "Select Shorts" could revolutionize how we think about video ads on social platforms. Stay ahead of the curve by integrating this into your strategy. Explore more: https://lnkd.in/gV8mMsCa #YouTubeAds #DigitalAdvertising #ShortFormContent

🎥 2024 Video Trends Wrapped 🎥 This year was packed with major moments in YouTube and video advertising. From millions of new channels created to the top creators reshaping the space, the YouTube ecosystem has been nothing short of extraordinary. At Channel Factory, we’ve been right there with you—helping brands create smarter, safer, and more impactful video campaigns that truly connect with audiences. ✨ Check out the key takeaways, and tell us: what was your biggest video moment of 2024? Stay tuned for more insights at www.channelfactory.com. #2024Wrapped #YouTubeTrends #VideoAdvertising

You can't think of your channel as a non-stop brand channel. It is like the weather, if people want to know about it they look it up. Outside of some weatherheads and stormchasers most people don't stare at the Weather channel day in and day out. Social media should be managed as a TV channel. You create layers of valuable content (shows) and you can run commercials (branded content) in between. You have to retain the audience (shows). Audiences on TV are not their for the commercials (branded content). Just this one understanding can change the growth of your social channels. Here is a tip from my portion of Bridge The Digital Gap study from THE KEENFOLKS where they brought 39 world-class experts together to talk about the key areas of digital marketing. My section was on social media. #SocialMediaStrategy #PersonalBranding #SocialMedia

First Position ensures your brand’s ad is the first seen in-stream by YouTube audiences, at the times that are most relevant and impactful for your business. When Booking.com amplified its highly-ranked Adblitz ad by using First Position alongside YouTube Select lineups, they saw a 21% relative lift in ad recall — more than 6% above their benchmark. Now, we're expanding First Position across all YouTube content, through Display & Video 360, to allow advertisers to reach their target audiences when they’re most engaged — no matter what kind of content they’re watching. Learn more 👉 https://lnkd.in/eRaK4E8u

These bite-sized clips, typically under 60 seconds, are taking the digital world by storm. They’re perfect for grabbing attention quickly, making them ideal for today’s fast-paced, scrolling culture. But what makes them so effective? It’s all about the mix of entertainment and information in a concise package. Whether you’re on TikTok, Instagram Reels, or YouTube Shorts, short-form videos allow brands to connect with their audience in a fresh, engaging way 👨💻🎯 How do you use short form videos? #VideoMarketing #ShortFormVideos #VideoContent

Which TV Channel Is Your Brand? In today’s user-centric marketing world, a brand’s social media presence resembles a traditional TV channel. As marketers, we design a variety of content—our "shows"—across different formats to capture attention, engage our audience, and ensure they keep coming back. But we’re not alone; we’re competing with other “channels” (other brands) all vying for the same viewers. And amidst this battle, we seamlessly slip in our "ads," subtly promoting our products. But the question is, where does your brand fit in this lineup? Are you the edgy, youth-driven MTV, capturing the rebellious spirit of a new generation? Or are you the informative Economic Times, appealing to the business-minded and intellectually curious? Maybe your brand is more like Cartoon Network, bursting with playful energy, connecting with the young and the young-at-heart. Unlike traditional TV channels, social media offers instant feedback on how well your content resonates with the target audience. This feedback is a powerful tool, allowing us to refine our strategy, adjust our “programming,” and ensure we’re reaching the right people with the right message.

Are you struggling to create a strong marketing ecosystem? Just look at Netflix—they revamped their strategies and saw impressive results! By focusing on original content and tailoring their marketing to diverse audiences, they’ve regained subscribers and boosted engagement. If you feel stuck or unsure about your marketing approach, remember that even small tweaks can make a big difference. Let’s make sure you’re not leaving any opportunities on the table! #MarketingEcosystem #BusinessGrowth https://buff.ly/2HqOMD9

For the first 6 months of 2024, a quarter of all time spent streaming on US televisions has been on YouTube. 📊 What does this mean for businesses? 📈 Shift Your Strategy With YouTube commanding such a large share of streaming time, it’s clear that user-generated content is leading today’s media consumption. Brands need to focus on platforms where consumers are naturally spending their time. 🎥 Create Organic Content Businesses should focus on producing more content—both long form videos and YouTube Shorts. From valuable and educational content to product demos, video content optimized for discovery on YouTube presents a huge opportunity to reach audiences and build brand awareness. 💰 Run YouTube Ads YouTube Ads offer powerful ways for businesses to reach their target audience boosting brand awareness and conversions. —— What strategies are you using to leverage YouTube for your business? Let me know in the comments! 🙌 #YouTubeMarketing #SocialMediaContent #YouTubeAds #DigitalMarketing #ContentStrategy

'Har koi peera. Lahori Zeera'. ❤️ Whatever happened to taglines? I don't watch much of TV. My new ad campaign info comes from social media, ad portals, YouTube and streaming services. I feel the ad industry doesn't invest behind ownable properties for brands - especially taglines. Can't remember any new ones. I guess that's replaced with the hashtag madness. No ad seems to be complete without a random (often hard to decipher) hashtag. And there's an urge to try new things all the time, including moment marketing - hence it all feels like a series of tactical ads through the year, without a single 'thematic' campaign. Good taglines have the knack of summing up the brand proposition, the promise. Taglines create a powerful memory hook, aiding recall. When used with the brand name, it is unique - no fear of mis-attribution. What's not to like? What are the new brand taglines that are good, popular? #advertising