8 reasons why my 7 month old Doberman puppy Nyx is exactly like the potential buyer on your ecom client’s email list:
#1. Nyx has 14 toys but she really only cares about 1
Lesson: The majority of the people on your email list really only care about your #1 product, your best-seller, the flagship offer you have.
It’s probably a waste of time to allocate your precious resources to get people to care about your other not-so-famous (or well liked) products.
If anything, add them as bonuses or include them in BOGO deals to sweeten up your promos.
Sometimes I’ll incorporate 1 of Nyx’s other 13 toys when we play with her main squeeze and it turns up the excitement on the whole ordeal.
#2. Nyx’s treat buffet includes Pure Icelandic Herring, Bite-Sized Beef Liver Treats, Extra Thick Bully Sticks, Pig Ears, Beef Cheek Rolls, Roasted Bone Marrow, Himalayan Yak Cheese & Frozen Peanut Butter Bones… But sometimes when we give them to her she’ll play with the treat, kick it around & walk away “unimpressed” (we’re well aware she eats better than 57% of the U.S. population).
Lesson: If you’re always sending “blow out sale of the year!” or “wE’vE nEvEr DoNe tHis bEfOrE!” promotions to your list…
They’re gonna treat your sales & promos like a dog that is spoiled for choice who’s “seen it all before”…
Unimpressed & likely to walk away without biting.
#3. Nyx has no patience for games that are too complex or downright boring
Lesson: Don’t write copy that’s over the head of the people on your list.
Big words & trying to be clever might get you a degree…
But it ain’t getting you the cheese (ok that was lame as fuck lol).
Also, don’t be boring… inject personality, tell crazy stories & don’t be afraid to tell jokes (even if they’re lame).
#4. Nyx thinks everything is about her…
Lesson: Your customers only care about what’s in it for them.
Don’t get me wrong, saying “I” and “me” and telling stories from the first person is great…
But at the end of the day, just remind the person reading what’s in it for them… and they’ll happily read your emails from start to finish.
#5. Nyx starts fights with me, nips & bites in a half playful half “my colon is about to explode” sort of way when she has to shit
Lesson: You’ll get shitty replies from people who hate their life, it’s unavoidable.
People will try to sink their teeth into you because they have nothing better to do.
Don’t let it affect you…
Just remember: These people hate their lives and they need to go take a shit (AKA solve their problems).
>>> read the rest on the comments below 👇
Co founder and CEO @Yotpo
5dJames Mackie