I help multifamily real estate operators get perfect books with zero internal effort | Accounting and bookkeeping | Handle $750MM+ in annual transactions
People say, “You have to be able to prioritize.” But prioritization could hold you back. You’ve heard the allegory of the boiling frog, right? If you put a frog into boiling water, it will jump out. But if you put a frog into warm water... And slowly bring that water to a boil… • The frog stays put. • The water gets hotter and hotter. • The frog doesn’t notice until it’s too late. This is true of a lot of business owners, too. In business, there are urgent and non-urgent problems. Of course, most people prioritize the urgent problems. But when you neglect the non-urgent problems... The water starts to get hotter and hotter. And because you’re so busy dealing with the urgent problems, you don’t notice it. And before too long… Your non-urgent problem has turned into an urgent problem. AKA: The water is boiling. And you never noticed. This analogy is true for outsourced multifamily accounting. I talk to enough operators to know that bookkeeping isn’t nearly as “urgent” as a lot of other day-to-day problems. So I often hear something like: “This is great, Yoni. It would help us a lot. It’s just not a priority right now.” And often, that “not a priority right now” is the warm water. And before long, it starts bubbling. -- We help multifamily operators with 1,500+ units get pinpoint-accurate books with zero internal effort. Schedule a 15-minute exploratory call here: https://lnkd.in/eib7-JrV
Anthony Carlton
1mo
In business, every problem needs attention no matter how big or small it is.
Ava Benesocky
1mo
Great insight on the importance of addressing non-urgent problems before they escalate. Prioritization shouldn't mean neglecting the less pressing issues.
Stephen Endres
1mo
It’s easy to prioritize urgent problems while letting non-urgent ones simmer. But those ‘non-urgent’ issues—like outsourced multifamily accounting—can become critical if neglected.
Drew Breneman
1mo
Love that analogy! So true—those non-urgent issues can sneak up on you.
Marc Kuhn
1mo
Staying ahead of non-urgent issues like bookkeeping can save so much down the road.
Derek R. Gisriel
1mo
It's a great reminder for business owners to keep an eye on those non-urgent issues before they become urgent.
Enoch Kimmelman
1mo
Ignoring seemingly non-urgent issues, can easily snowball. Sometimes it's the “warm water” that ends up causing the biggest problems.
Sam Longbotham
1mo
That's a great analogy Yoni Liani CPA
Adam Knorr
1mo
Lol, needed to read this given the 8,719 things I keep pushing to the backburner.
Helping Accredited Investors Passively Invest in Real Estate | Founder @ Irons Equity | Father & husband (and surfer & fisherman, but my wife told me to write that last.)
1moPrioritization is good, until it blinds you to what’s quietly brewing.