Yelp for Brands’ Post

Business leaders and owners - here’s your chance to get plenty of free navigation tools to maximize your reach and budgets. You won’t want to miss this …Olin Ericksen Maryann Balbo Jason S. Wilson Michelle Kelley

🌟 Excited for Advertising Week! 🌟 Looking forward to reconnecting with familiar faces and meeting new industry peers at Advertising Week! Join us on Day 2, Wednesday, May 15th, at 3 PM, where our CEO, Andrew Casale, will be sharing his thoughts on MFA and what it means for your business at the Game Changers stage. Interested in discussing further or joining our Index Exchange Happy Hour? Drop me a message! Can't wait to connect! #AdvertisingWeek #Networking #IndustryInsights #MFA #BusinessGrowth 🚀📈

"To grow and succeed, local businesses need to cut through the chaos, connect with their audience, and make a mark in the community. When our local businesses do well, everyone in the community benefits." — Caswell Huff, VP, Field Marketing & Kernel Client Creative, Spectrum Reach Are you ready to dive into the world of chaos? Join Caswell Huff on Oct 8 at 10:30 AM CDT for our workshop, "Harnessing Chaos: How to Market Your Business & Reach Your Target Audience." We'll explore navigating the multiscreen landscape, simplifying TV advertising, and using data for better ROI. Plus, learn about our Pay It Forward initiative, which offers advertising grants to small multicultural businesses. Learn More: https://ow.ly/gH7950Tzxu3

And....we're off! Now's the time to get your award entry hats on and write those killer submissions that will knock the judges' socks off (though I'm currently wearing house Uggs as it's a bit chilly). Having been on both sides of the fence on many occassions, I'm excited to read entries that combine creativity with measurable impact. How did your campaign shift audience perceptions, drive engagement or manage reputations? What changed from the start to the end of the campaign? Why, how and for whom? All the info you need is here: https://lnkd.in/ecjVEnDg

📣 PSA for founders planning to make announcements in Q1 2025: Pitching media takes time. The beginning of a new year can be an especially noisy time to try and break through, so if you can - be flexible with your announcement date and allow a minimum of 2 weeks for media outreach ahead of it. I know it can be tempting to hold yourself and your team accountable to a specific launch date - but if you can allow space for wiggle room, it often pays off.

The ad industry's real measure of success — work recognised by the masses — has been replaced by meaningless awards for self-indulgent, obscure campaigns, straying far from the industry's intrinsic purpose via Ben Kay t.co/DJx9syY5Ng

Want to make the most out of this summer's sports season? 🏆 At Attentive, we've been exploring how big sporting events really influence what consumers do and like. Learn how to use these events to amplify your brand’s presence and engage with enthusiastic audiences. Dive into our findings and discover how to drive higher engagement and sales during the biggest sports moments.

Our very own CEO, Kevin Tydlaska-Dziedzic, recently participated in a panel discussion hosted by the AAF Tampa Bay called, 'Secrets of Success!' Alongside panelists from a few of Tampa Bay's top advertising agencies and marketing teams, Kevin dove deep into his experience owning and growing a boutique agency - and boy did he not hold back! But, if you know Kevin, you know he speaks the truth. 😉 Before the panel Kevin was asked one simple question. "What do you love about advertising?" Check out his thoughts below! "The entire creative process and the people who make it happen. That's really my jam. I love the brainstorm, the camaraderie, the ideation, the inspiration, the opportunity to leverage creative tech, and... the art - all crafted based on the psychology behind the human experience and one's motivation to engage. Seeing informed ideas come to life that are based on true market research done through a diverse and representative lens, is incredible to me. Seeing the work perform upon launch is even better - because it was all done by a collective thought and voice. There is nothing like the creative process in advertising, and that's why I love it." Hear! Hear! 💛

We saved you a seat. As the 2024 awards season comes to a close we invite you to behind-the-scenes straight from the judging room – where creativity without confines is celebrated – witness the deliberations that defined the future of advertising and creative excellence this season. ➖Learn from the Best: Hear directly from top creatives and industry pioneers as they share their thoughts, critiques, and insights. ➖Inspire Your Own Work: Understand what sets winning ideas apart and apply these lessons to your own creative projects. ➖Stay Ahead of Trends: Get a sneak peek into the trends and innovations shaping the future of advertising and creativity. Don’t miss this look inside the judging process. It’s more than just an awards show; it’s a celebration of creativity, ideas, and the relentless pursuit of excellence. Discussions coming June 10th.

A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.