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Truebrowns Lifestyle on a journey to be a global, urban ethnic brand from India: Udita Bansal. In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, Truebrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator. ✍ Simran Sabherwal #trueBrowns #Ethnic #Branding #Advertising

Let's dive into the world of brand ambassadors and product appeal. Choosing a brand ambassador can shine a light on the brand, but it's not always a game-changer, especially with monopolistic products like Kivo Gari mix. Take UFC and F1, for example – people are drawn to them for different reasons, whether it's the thrill of competition or the spectacle of the sport. Similarly, people might not buy Kivo Gari mix because of a star ambassador like Kudus; they simply want a quick and easy meal when hunger strikes. Let's talk about targeting the right market for Kivo Gari Mix with the kids in senior high schools across Ghana. With around 981 senior schools nationwide, there's a massive opportunity to make an impact! Now, here's a brilliant idea: since the government is facing challenges in funding education initiatives(FREE SHS) why not have the company's management team meet with the Ministry of Education? By offering to support the good initiatives in a mutually beneficial way, like setting up small kiosks in school premises to sell Kivo Gari mix to students, this alone create a win-win situation! and increase sales easily from the target market. Imagine the positive outcomes – not only does this help finance education programs, but it also introduces Kivo Gari to a young and hungry market. It's will be smart move that benefits both the company and the students. #EducationSupport #KivoGariInSchools #WinWinPartnership #GhanaMarket By KINGSLEY OPOKU SIMPEH General Manager EAO Trading

Indian’s don’t promote indian #brands!❌ What’s your thought on this, comment below sharing your insights on it and also comment which all brand have used this same strategy and are successful brands today? P.S: “THE MOST INSIGHTFUL COMMENT WILL BE REWARDED”🎁

Choosing the right brand ambassador for a campaign takes a lot more than a simple yes or no. Today, we're showing you how we picked Isyana Sarasvati as the face of our #GakGituGituAja campaign. Check this out! 🤩 #byU #GrowWithU #BrightYouthUnites

Zlatan Ibrahimović joins XTB online investing as a new brand ambassador! Can you imagine Zlatan's comment on this? It would be something like: "Zlatan doesn't join companies as brand ambassadors; companies join Zlatan as brand ambassadors. XTB is lucky Zlatan allowed them to be associated with his greatness. Now, XTB can finally say they have a real champion representing them. You're welcome, XTB." BTW, XTB is celebrating its 20th anniversary and Omar Arnaout, the CEO, shared with us some comments regarding future plans and recent brand redesign. Read more here: https://lnkd.in/dPXHKiwM

What role do #TrustedBrands play in enhancing #EUTrade and #EUExports? 🤔 🌐 Global Influence: Our #TrustedBrands are global ambassadors, with 39% (€174.8 billion) of these goods exported beyond the EU. These brands showcase culture, innovation, and trust, playing a crucial role in the EU's economic strength—FMCG exports made up 33% of the EU's trade surplus! 🔗 Single Market Dynamics: With 61% of fast-moving consumer goods produced in the EU, valued at €276.1 billion, crossing borders, the #EUSingleMarket ensures consumers have access to #TrustedBrands across diverse markets and cultures. 💡 Insights: Enhancing #BrandEU means boosting economic resilience, encouraging entrepreneurship, and fostering innovation. This ultimately benefits consumers worldwide. Maximizing #TrustedBrands' potential will lead to a prosperous and competitive EU. Discover how we can leverage brand power for EU competitiveness. Watch now the video below and click here: https://shorturl.at/fijt1

New month, new beginnings! Let's make September, the month your brand truly shines. While we are at it, have a look into the ways and the reasons how Indian brands have evolved #Branding #NewMonthNewGoals

Your brand is the greatest value you can express because it tells the world who you are.

Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana Speaking during the launch of the Kantar BrandZ Most Valuable Indian Brands Report, both agreed that a strategic focus on brand equity is key to driving sustained success in today's competitive landscape. Read here: https://lnkd.in/gHyRtfnG