As we close out 2024, I’ve been taking a moment to reflect—not just on the successes, but on the challenges and lessons that came with them.
This year has been one of the toughest I’ve experienced as a founder, yet also one of the most rewarding.
SaaStock continued to grow in ways I couldn’t have imagined when I first started. We hosted conferences in new locations, grew SaaStock USA, and brought thousands of SaaS founders together across the globe. The energy, the connections, and the stories I’ve heard from the community remind me why we do this.
But it wasn’t easy. Behind the scenes, we’ve had to navigate a tougher economic climate, tighter budgets, and the constant balancing act of delivering value while staying true to our mission. I’ve had to make hard calls, and find creative ways to keep moving forward.
Personally, I’ve also felt the weight. Juggling SaaStock, BackFuture, and everything in between has been a marathon. There were times I skipped the breaks I promised myself I’d take, times I felt stretched too thin, and moments where the pressure felt relentless.
But what I’ve learned this year is that resilience isn’t about never struggling. It’s about showing up anyway.
It’s about recognising the small wins in the midst of the chaos. Like seeing a founder successfully closing a deal with a like-minded investor. Or sharing how Backfuture is gearing up to support SaaS startups on their journey to scale.
It’s about leaning on the people around you—my incredible team, our community of founders, and my own family—who remind me that I don’t have to figure it all out on my own.
2024 was a year of building—building events, building networks, and building myself. As I look ahead to 2025, I’m taking these lessons with me:
✔️ Celebrate the wins, no matter how small.
✔️ Rest is part of the process, not a luxury.
✔️ Stay true to your mission, even when the path gets rocky.
To every founder reading this: keep going. The obstacles don’t define your journey; how you overcome them does.
Here’s to another year of growth, challenges, and meaningful connections. Thank you for being part of this journey.
It’s amazing to see how far you’ve come this year.