Curious about the future of programmatic digital out-of-home (#DOOH) advertising and how it can benefit your brand? Check out this article from The Drum Network featured on the World Out of Home Organization platform. Connect with us ➡ info@xchangeooh.com. // ¿Te interesa conocer el futuro de la publicidad programática #DOOH y descubrir los beneficios que puede aportar a tu marca? Lee el artículo de The Drum Network, publicado en la plataforma de World Out of Home Organization. Potencia tu marca con nosotros ➡ info@xchangeooh.com
Xchange | Global Outdoor’s Post
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Digital Out-of-Home (DOOH) advertising or the enhanced Programmatic Digital Out-of-Home (pDOOH) advertising, demonstrates the most substantial influence on brand recall, ranging from 46% to 84%, according to Kantar Media Reactions research. This emphasises why brands are progressively acknowledging the value of investing in focused campaigns, and why over 40% of global advertising expenditure is being placed here. “Similar to a home page takeover on a publisher’s website, where a brand’s advertisements dominate the advert space on the site, a pDOOH national takeover uses a specific area and timeslot to screen adverts,” says Jonathan Abrams, Managing Partner of Robust Marketing. More details: https://lnkd.in/dj6EG-fR --- #DOOH #DigitalOutOfHome #pDOOH #Advertising #Marketing #Campaign #Tech #TechNews #Technology #SouthAfrica
Charting New Territories: Insights on the value of Programmatic Digital Out-of-Home (pDOOH) Campaigns
https://www.digitalstreetsa.com
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Las campañas offsite sobre todo para las marcas que sean líderes de categoría debería ser la parte más importante de sus estrategias en retail media #retailmedia #offsite #walmartconnect #offsite
Digital Commerce & Retail Media Consultant | Mars Global Lead | International Keynote Speaker | Views always my own
RETAIL MEDIA OFFSITE DISPLAY The debate remains - should brands pay to drive traffic to retailer websites? Or should off-site RMN Display be viewed the same as more traditional offsite and OOH media? Irrelevant of where the investment comes from in the P&L, businesses need to set KPIs which align to off-site media goals... is it about driving #awareness, not #conversion...? ⏰ US retail media off-site ad spend grow +64.1% in 2024. ⏰ By 2027 that number will more than double to $24.02 billion. ⏰ CTV spend will skyrocket +335.5% YoY to reach $3.64 billion. ⏰ CTV will represent just 6.1% of spend... for now... "Conversion rate is the top KPI advertisers are optimizing toward with off-site, cited by 56% of current off-site activators. Other top KPIs include return on ad spend (54%), clickthrough rate (48%), cost per click (46%), and online sales (45%)." - So why is offsite demanding performance marketing metrics that have typically been for onsite, mid-to-lower funnel activations? How are you optimising #RetailMedia an are you utilising both on-site and off-site display and ads to allow #digitaladvertising to offer a complete marketing funnel?
Off-site advertising will play an emerging role in advertisers’ retail media strategies
insiderintelligence.com
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Alinear los elementos creativos, objetivos de campañas y audiencias según la etapa del embudo, es fundamental para maximizar la efectividad de una estrategia publicitaria. Cada fase del embudo tiene sus propias características y requerimientos, y adaptar los mensajes y formatos a estas especificidades puede hacer la diferencia entre una campaña exitosa y una que no lo es.
Developing ad creative by considering the funnel stage is not only helpful but also critical for crafting an effective ad strategy. Here are the types of ad creative for each step of the funnel, along with examples: 1. Top of the funnel - Awareness Create engaging videos that introduce your product offerings and highlight the brand's unique value proposition. 2. Middle of the funnel - Consideration Use dynamic carousel ads to display a selection of relevant products to users who have shown interest. These ads can be remarketed to people who have previously interacted with your brand. 3. Lower of the funnel - Conversion Present users with targeted ads that include compelling messaging designed to motivate them to purchase the product they previously viewed. Which part of the funnel do you think is the most important?
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Some great insight here! To really succeed online, you need to blend in some offline magic. That's where programmatic digital out-of-home (pDOOH) advertising comes in, offering flexibility, control, and instant tweaks that keep campaigns on point. These stories show a shift towards smarter advertising that puts people first. It's not just about how many clicks or views you get anymore. It's about connecting with real audiences in real places, blending digital smarts with offline impact to make campaigns truly effective. #Programmatic #DOOH #Marketing
Bridging the gap between online and offline with programmatic DOOH
thedrum.com
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In the world of digital marketing, staying ahead of the curve is essential for brands looking to capture consumer attention and drive engagement. Enter Cybertron Ads, a groundbreaking platform that leverages cutting-edge technology to transform how businesses approach advertising. From programmatic media buying to advanced out-of-home (OOH) advertising solutions, Cybertron Ads is setting new standards in the industry..... Read more of this Article on our Medium; #CybertronAds #ProgrammaticAd #Advertising #Outwrld #OutofhomeAdvertising.
Revolutionizing Advertising: The Impact of Cybertron Ads on ProgrammaticAds
medium.com
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Cómo la Curación Impulsa Resultados en Publicidad Online: Insights Exclusivos de Nuestro Partner Multilocal 📈 En colaboración con Multilocal, presentamos un artículo de James Leaver, CEO de Multilocal, sobre cómo la curaduría de contenido está redefiniendo la publicidad digital. Este enfoque permite seleccionar audiencias y diseñar campañas mucho más precisas, logrando eficiencia y mejores resultados. 🌐 Leé el artículo completo y descubrí cómo este método curado puede transformar tu estrategia publicitaria. ¡No te lo pierdas! https://lnkd.in/eNFCVGzm
James Leaver, CEO, Multilocal: How curation is driving efficiency and results in online advertising - New Digital Age
https://newdigitalage.co
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¿Cómo podríamos planificar nuestras campañas programáticas para que realmente funcionen? 💭 En nuestro último artículo os contamos estrategias clave para elevar tus campañas publicitarias 🌐✨. Desde la segmentación de audiencia y la optimización del presupuesto hasta el análisis de resultados. Aquí encontrareis consejos prácticos para maximizar el impacto y el retorno de inversión en tus esfuerzos publicitarios. 📊 ¡Esperamos que lo disfrutéis y ante cualquier duda no dudéis en consultarme! 💡🙌 Todo esto y mucho más podréis encontrarlo en la web de BidBalance 🚀
5 Best Practices for Planning Your Programmatic Campaigns
https://bidbalance.com
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What the evolution and future of digital out-of-home advertising could look like? Grant Simmons VP Kochava Foundry shares insights with MARKETING-INTERACTIVE into 💡 performance measurement in DOOH 💡 the shift to performance based metrics 💡 future trends #DOOH #performancemarketing #marketing
What the evolution and future of digital out-of-home advertising could look like
marketing-interactive.com
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In the past, advertisers had to either deal directly with media owners using traditional insertion orders or use DOOH-specific DSPs to get their ads on digital billboards. Now, platforms like StackAdapt simplify the process by bringing everything together under one roof, making it easier for advertisers to launch, adjust, and track the impact of DOOH ads and multi-channel campaigns. #DOOH
What is DOOH Advertising and How to Use It | StackAdapt
https://www.stackadapt.com/resources
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Desde América hasta Europa, los tres pilares más importantes para optimizar una cuenta de #Meta no cambian. Totalmente de acuerdo con lo que dices Maurice Rahmey. Datos, creatividades y web experience son y serán los tres pilares de este 2025. #Paidsocial #meta #marketing #advertising #tiktok
After I spent $100M on Meta ads, I found these 3 pillars. (we’ve seen 3-5X improvements for our clients.) At the end of the day if you want to bring in more customers with your campaigns, you can’t: JUST do media buying… JUST creative… Or JUST have a killer landing page. You need to optimize everything holistically. What I found, is that means focusing on 3 main pillars: 1️⃣ Data Managing and understanding a client's data involves a few things. First: How do you make sure the signal between the ad platform and your website is set up properly? If that’s not functioning properly, you’re setting yourself up for failure before you even begin. Secondly: Understanding how the business operates from an LTV and lead flow perspective. This ensures that we can optimize everything accordingly. Third: Measurement. A lot of brands have a ton of noise when it comes to how they market. Whether it’s eCom, omnichannel, or lead generation, it’s absolutely necessary to know if what you're driving is actually incremental to the business. We don’t want to take results for something that would have happened anyway. 2️⃣ Creative We believe that once you have strong media buying and data foundations in place, the next step is to reach those people and compel them to click. 2 ways we help with that: - UGC style content, with the help of our creator network of 1,000+ top 1% creators. - Post production with any of the existing assets a brand has available 3️⃣ Web experience Optimizing the web experience for our clients has been one of the biggest keys to improving their conversions. These are the 3 keys that help us optimize the post click experience: 1. Keeping the landing page consistent with the ad 2. Making sure the content handles objections/educates on everything 3. CTA’s are clear and easy to execute on. All in all, there’s more to the sales process than just media buying, or just creative. The whole process needs to be cared for in confluence with each other, and that’s what separates Disruptive from all of the other agencies out there. What are your thoughts on these 3 pillars? Am I missing one?
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