Xchange | Global Outdoor’s Post

✈️ How Business Aviation Outperforms Its Sector 🚀 ➡️ Business aviation is increasingly attracting travelers with its tailored services and key advantages : • Total Flexibility ⏱️ : Fly whenever you want, with no fixed schedules. Your timetable, your rules! • Privacy and Peace 🤫 : A quiet, private space—perfect for meetings or a bit of rest, away from the latest diet trends being discussed. • Customized Comfort 🛋️ : Luxurious cabins, personalized meals… It’s your office in the sky, but with a better view. • Exclusive Access to Destinations 🌴 : Land in private or secondary airports, closer to your final destination. 👨💼 And the clientele ? CEOs, VIPs, celebrities… those for whom every minute counts ! For everyone else, there’s always the pleasure of dreaming. We’ve all been there, right ? 😉 💡 Want to reach this exclusive audience? JCDecaux is present in the main private terminals of the French Riviera. Contact us to explore our tailored advertising solutions ! #BusinessAviation #Advertising #JCDecaux #DOOH

In today's hyperconnected world, airlines have an unprecedented opportunity to transform the traditional passenger experience into a dynamic, revenue-generating engagement platform. By leveraging real-time data analytics and personalised content delivery, we can create meaningful touchpoints throughout the passenger journey, from pre-flight to post-arrival. Our innovative inflight engagement solution seamlessly integrates with existing entertainment systems to deliver targeted advertisements, exclusive promotional offers, and interactive branded experiences at 35,000 feet. The unique environment of air travel naturally creates extended periods of passenger engagement, with typical flights offering 2-3 hours of potential interaction time when travellers are free from their usual distractions. Through strategic partnerships with luxury brands, and destination-specific retailers, we can create a powerful ecosystem that not only enhances the passenger experience but also generates significant ancillary revenue streams. This combination of focused audience attention, natural engagement opportunities, and contextually relevant content delivery positions inflight marketing as the next frontier in aviation monetisation. Chisholm Mctavish Georgina Dodson #AEROVISION #IFEC #IFE #PaxEx #passenger #engagement #ancillaryrevenue #inflightmedia #advertisingnetwork #aviation #inflightmarketing

What a thought-provoking panel discussion at APEX (Airline Passenger Experience Association) Global Expo. The future of inflight entertainment and connectivity (IFEC) was in the spotlight. Here are 3 powerful takeaways on how airlines are redefining passenger engagement: - 𝗜𝗙𝗘𝗖 𝗮𝘀 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁: Airlines are transforming IFEC into a core part of their digital ecosystem, creating seamless, interactive passenger experiences onboard. - 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗣𝗮𝘀𝘀𝗲𝗻𝗴𝗲𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆: Emotional and psychological factors are now driving IFEC design, with features offering passengers comfort and control. - 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Both passengers and sponsors benefit from dedicated brand content and corners that enhance engagement and create effective brand experiences. Moderated by: Maryann Simson Airline IFE Leaders: Miguel Ferreira | Dominic Green | Blake Rittenberg Check out the full article here for more: https://lnkd.in/evNHKPff #APEXExpo #IFEC #DigitalEcosystem #PassengerExperience #AirlineInnovation #PXCom #Airlines #Aviation #PaxEx

Norwegian Airlines has once again pushed the boundaries of creativity with their latest advertisement, the “Flag of Flags” campaign. This innovative ad ingeniously uses the Norwegian flag to reveal the national flags of five different countries, each representing a destination and the services Norwegian Airlines offers to that sector. The clever design not only sparks curiosity but also engages viewers on a deeper level, making them think about the interconnectedness of travel and culture. The minimalist yet impactful visual approach ensures that the message is clear and memorable. By embedding the flags within the Norwegian flag, the ad creates a sense of discovery and adventure, resonating with the audience’s innate desire to explore new places. This campaign is a testament to how a simple yet brilliant idea can capture the imagination and leave a lasting impression. Norwegian Airlines has set a new standard in advertising, blending national pride with global connectivity in a way that is both visually stunning and emotionally compelling. This is more than just an ad; it’s an invitation to see the world through the lens of innovation and creativity. #Advertising #Innovation #CreativeCampaign

FlyXYZ.com An engagement multiplier. Fly[XYZ].com domains simplify access to the airport’s digital services, making it easier for passengers, tenants, and stakeholders to connect. Simplified access, amplified engagement! This #simplicity drives engagement by: - Encouraging repeat visits to the website for travel planning and airport services. - Boosting participation in ancillary offerings, such as premium #lounges, #parking, or #dutyfree shopping. - Amplifying reach by making the domain ideal for marketing campaigns, social media, and word-of-mouth promotion. Every interaction becomes an opportunity to strengthen the connection between the airport and its users, leading to increased loyalty and revenue. #Airport #AirportTenants #AirportBusiness #AirportMarketing

In today's hyperconnected world, airlines have an unprecedented opportunity to transform the traditional passenger experience into a dynamic, revenue-generating engagement platform. By leveraging real-time data analytics and personalised content delivery, we can create meaningful touchpoints throughout the passenger journey, from pre-flight to post-arrival. Our innovative inflight engagement solution seamlessly integrates with existing entertainment systems to deliver targeted advertisements, exclusive promotional offers, and interactive branded experiences at 35,000 feet. The unique environment of air travel naturally creates extended periods of passenger engagement, with typical flights offering 2-3 hours of potential interaction time when travellers are free from their usual distractions. Through strategic partnerships with luxury brands, and destination-specific retailers, we can create a powerful ecosystem that not only enhances the passenger experience but also generates significant ancillary revenue streams. This combination of focused audience attention, natural engagement opportunities, and contextually relevant content delivery positions inflight marketing as the next frontier in aviation monetisation. GDC Media Pty Ltd Chisholm Mctavish #AEROVISION #IFEC #IFE #PaxEx #passenger #engagement #ancillaryrevenue #inflightmedia #advertisingnetwork #aviation #inflightmarketing

✈ Airport Advertising is more powerful than ever! The latest global airport research shows why: Travellers appreciate the unique atmosphere at airports, recognizing its significant influence on their trip. Travelling is more than just moving from one place to another – it's an opportunity for adventure! Airports are the entry points to fun and exploration for travellers around the world. At the airport, travellers feel a special and emotional thrill of anticipation, interest and exploration – and these positive emotions are transferred to the perception of advertising at the airport. JCDecaux | Ipsos | Fraport AG | BER - Berlin Brandenburg Airport | Düsseldorf Airport | Hamburg Airport | Stuttgart Airport | Flughafen Wien - Vienna Airport | Zurich Airport Ltd | APG|SGA AG #Airports #MarketingAndAdvertising #Facts #TheEnduringMagicOfAirports

Launching today: The Marketing Minute for Airport Marketers! ✈ Our bite-sized videos are designed to help airport marketers with ideas and tips. First up: Pat exposes the hidden flaws in traditional Airport Route Maps. #Airports #AirportMarketing #FlyLocal #FlyMyAirport

Lights, Camera, Retail Action- Calling all movie buffs!  What movie title pops into your head when you think of the benefits of Travelport+ the ultimate modern travel retailing platform? Share your cinematic suggestions below!   #TravelTechnology #futureoftravel #crossselling #maximizingprofit #modernretailing #ITQ Travelport  

Brilliant work by McCann for Iberia airlines! Understatements kindle the human soul like no other. Understatements like the one Iberia used that home for Christmas is the only destination that matters is an underLINING statement. Not understatement. Respects human values over the commercial pitch. Some logistical challenges to coordinate airport interaction with family “will she? or won’t she?”, is an amazing feat timed to the very dot. Commendable coordination! Happy in the belief that some things haven’t been done before, but can be done the first time! What say you? To borrow another airline’s line ( Emirates I think?) : When was the last time, you did something for the first time ? #Airline Advertising #creative thinking #intentional strategic thinking