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Remember those late nights poring over case studies in our MBA strategy classes? Well, the business world just handed us a real-time case study that's too juicy to ignore. I'm talking about the Reliance-Disney joint venture in India, and it's got my strategic gears turning! 🧠💡As I dug into this deal, I couldn't help but see it as a masterclass in blending competitive and cooperative strategies. Let me break it down for you: The Competitive Game 🥊 Market Domination: These giants are creating a media behemoth controlling over 40% of India's TV and streaming market. Talk about flexing those market muscles! 💪 Resource Cocktail: Imagine mixing Reliance's tech and distribution with Disney's content magic. It's like creating a business smoothie that competitors can't easily whip up. 🍹 Positioning Play: They're aiming to be the one-stop-shop for all things entertainment in India. Netflix and Amazon, are you watching? 👀 Raising the Drawbridge: With their combined firepower, they're making it tough for new players to even think about entering the arena. It's like they've built a fortress in the media landscape. 🏰 The Cooperation Dance 💃🕺 Sharing is Caring: By teaming up, they're splitting the risks and costs. Smart move in a market as dynamic as India's digital space! Skill Swap: It's like a corporate exchange program. Reliance gets Disney's content wizardry, while Disney taps into Reliance's local market savvy. Win-win! 🤝 Market Magic: Disney finally gets its golden ticket to the Indian market, while Reliance adds some Hollywood glamour to its portfolio. 🎭 Frenemy Alert: Yesterday's rivals are today's partners. It's not just business, it's "coopetition" in action! Synergy Central: Together, they can do more with less - cut costs, boost revenues, and create new opportunities. It's like 1+1=3 in the corporate world. 🧮 As I reflect on this deal, I'm struck by how it embodies so many of the theories we grappled with in our strategy courses. It's a reminder that in today's business world, knowing when to compete and when to cooperate is crucial. So, my fellow strategy buffs, what do you think? Is this the future of media partnerships? How would you have approached this deal? Let's get a discussion going! 💬 #StrategyInAction #MediaDisruption #MBALessons #BusinessPartnership P.S. If you're as fascinated by this as I am, let's connect! Always eager to geek out over strategy with like-minded folks. 😊 Prof. Rohit Kumar

Social Samosa’s 30 Under 30 is back, shining a spotlight on the rising stars making waves across advertising, marketing, content creation, and entrepreneurship. This initiative is more than just an accolade; it’s a celebration of the innovators who are not only making their mark today but also shaping the future of these industries. Change and innovation are often driven by young, dynamic individuals whose talents and fresh perspectives are shaping the future. Social Samosa’s 30 Under 30 recognizes and celebrates these emerging talents who are redefining norms and setting new benchmarks in their fields. With India’s advertising and marketing sectors buzzing with fresh talent and entrepreneurial energy, our distinguished jury panel was met with an impressive array of nominations. Let's have a look at the list of nominees chosen by them:  Additionally, the categories under which the nominations were accepted are as below: Account Management/Client Servicing Agency Leader Analytics Brand Marketing Content Marketing Influencer Marketing Creative Entrepreneurs Human Resource Public Relations Media Planning Operations & Finance Strategy Stay tuned and hold on tight—details about the finale date will be revealed soon! Here's to the next generation of leaders, innovators, and game-changers – may their journey be filled with continued success, growth, and recognition.

𝗥𝗶𝗰𝗵 𝗣𝗲𝗼𝗽𝗹𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝗖𝗣𝗚: 𝗧𝗵𝗲 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻-𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗚𝗮𝗽 At @Ad Age's Business of Brands conference.  Michael Smith, Head of Starry at PepsiCo, shared an insight on the launch challenge faced by big companies. For startups the key challenge is distribution, but they tend to build distribution and awareness at the same pace. Big businesses have "rich people problems": • They can secure near-universal distribution instantly • But they can't guarantee matching awareness • Meanwhile, retailers expect immediate performance 𝗦𝗼, 𝘄𝗵𝗮𝘁'𝘀 𝗮 𝗯𝗶𝗴 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝗱𝗼? Option 1: Throw a huge media budget at it. But that level of investment is reserved for only the biggest strategic bets. Option 2: Take a page from the startup playbook and focus distribution. As Dave Allan (founder, What If?) says, "Most big companies think their advantage is taking bigger swings, but they also have the ability to take more smaller swings." 𝗧𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆? 𝗕𝘂𝗶𝗹𝗱 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀, 𝘁𝗵𝗲𝗻 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀: • Rethink universal launches • Develop targeted promotion skills • Build strategic retail partnerships • Close the awareness gap creatively What's your take? Have you seen successful strategies for bridging this gap in big brand launches? #CPGMarketing #BrandLaunch #MarketingStrategy #RetailPartnerships #ConsumerGoods #BusinessOfBrands

So proud to share some of the JD&Co Advisory & Search highlights of 2024 ahead of the New Year 🎉 it’s been quite the ride 🎢 We've been lucky enough to partner again with many existing clients plus numerous new names too and celebrating not only that the vast majority of projects have originated from our extensive and longstanding network 🙏, but also that we’ve helped to drive the growth of numerous global consumer & B2B brands powering through in one of the most challenging global markets we’ve ever seen. Through our core services: Board design and build; Executive and senior search services and Growth advisory, JD&Co is the secret weapon behind many of the world’s most disruptive Founders and entrepreneurs 🚀 Sending thanks and gratitude to our collective networks for the amazing partnership opportunities and for enabling us to help you make the magic happen 🪄 Highlights of some of our successes here: ⭐ Advisory & Board Build – Chairperson hire plus 4 Advisory Board appointments for a pioneering experiential sportstech startup ⭐ Board Advisory for a trailblazing sportstech stealth startup poised to disrupt ⭐ Chairperson & Advisor for sector leading mediatech scaleup ⭐ Chief Executive Officer for a high growth luxury global omnichannel org ⭐ Managing Director for a rapidly growing luxury design brand gearing up for global expansion ⭐ Chief Revenue Officer for an ambitious global high growth B2B DaaS org ⭐ Chief People Officer & Chief of Staff for a leading global affiliate marketing trailblazer ⭐ Chief Financial Officer for a disruptive & award winning hypergrowth omnichannel clothing brand ⭐ Chief Operating Officer for a high growth, pioneering personal care brand ⭐ VP Marketing for a globally scaling mobile productivity SaaS org ⭐ Marketing Director for a global scaling brand disruptor in Health & Wellness ⭐ Marketing Director for a high growth Edtech scaleup ⭐ Operations Director for a multi award winning media communications scaleup As a disruptive female founder-led Executive Search business passionate about diversity, 2024 is a also a reminder of our force of good and we're proud to be finishing the year with >65% successful female leadership hires in addition to significant representation with wider under represented groups 🙌 Let's go 2025! Jo Dalton Kelly Tzelepis Sophie Lovell-Smith Simon Gottschalk Hannah Ledgard #board #advisory #startup #scaleup #leadership #executivesearch #headhunting #growth #technology #entrepreneur #founder #invest

This time of the year is also a time for reflection, mostly to see how the year was, but more about what the next year will be like. As part of that reflection, we were trying to put together what differentiates us as an agency, here are few things that makes us different (remember my consistent focus on different, not better) Leadership team backgrounds  We’ve worked with FMCG multi nationals, travel aggregators and marketplaces We’ve run brands and P&L at scale  We’ve run our own startups Approach  We don’t think performance marketing in a myopic way, it’s about business growth, whatever it takes  Consumer at the heart of all decision making - be it scaling revenue of building brand (they go hand in hand), the consumer has to be the at the core of all decision making Team This is our biggest asset, the team that we’ve put together, its a source of pride, but its also our product that is different Vishay Gupta ENSO Business Consulting #d2cbrands #brandbuilding #agencylife #performancemarketing #growth #2025goals

🌟 Influence with the Board of Directors: A CSO's Guide 🌟 Hello LinkedIn Network! 🎯 I’m thrilled to announce a special series designed just for you. Over the next four days, I’ll be releasing powerful, concise videos packed with insights and strategies tailored to elevate your influence and effectiveness. Are you a Chief Sales Officer looking to make a significant impact on your board of directors? Our latest video dives into the strategies you need to proactively engage with your board and drive transformative sales initiatives. 📊 🔑 Key Takeaways: 1. Engage Proactively: Learn how to influence sales strategy and secure funding for your initiatives. 2. Align Sales Roadmap: Discover how to plan sales around corporate value drivers like revenue, cost savings, and ESG. 3. Provide Unique Insights: Offer valuable go-to-market insights on customers, partners, and competitors. 💡 Statistics: Over 58% of boards expect an increased appetite for risk in 2024 and 2025. 83% of finance leaders expect to increase sales function budgets this year. Don't miss out on these essential insights! Watch the video to learn how you can enhance your influence with the board. 📈 Call to Action: We’d love to hear how you engage with your board of directors. What strategies have you found most effective? Share your thoughts and experiences in the comments below! Conicio Advisory  Salesforce HubSpot Gartner LinkedIn Tony J. Hughes Jill Konrath Brian Tracy International Blackbird Startmate Bigger BlueChilli Group Founder Institute INCUBATE Springboard Enterprises CyRise The Impact Accelerator Cicada Innovations Techstars Skalata Plus 8 Era VC Giant Leap Tractor Ventures Black Nova Venture Capital Kalicoo Investible Tech Ready Women Academy Airtree Ask Marketing Tech Council of Australia ACS (Australian Computer Society) CSIRO's Data61 The Startup Network StartUp Creative AIIA Fishburners Stone & Chalk Tank Stream Labs Startup&Angels 🔖 #CSO #BoardOfDirectors #SalesLeadership #CorporateStrategy #SalesStrategy #Leadership #BusinessGrowth #SalesTransformation #ExecutiveLeadership #LinkedInLearning

🎯From feeling like doing nothing to achieving what I wanted. Isn't there a phase in our lives where we feel so stressed by every situation, unable to find any solution? You feel like you are doomed. I felt the same during my journey. However, I overcame all this negativity, which I thought I would never be able to. I achieved some of the best things in my profession. Let's explore: ✅️Mastering the Market: With an in-depth understanding of 11+ industries, I have honed skills in identifying market trends and what truly sells. This journey has been instrumental in my professional growth - from failing in 1 Industry to mastering 11+. ✅️From Startups to MNCs: My exposure to both startups and multinational corporations has given me a unique perspective on their distinct business approaches, success factors, and USPs - helping me chose the best approach for mine. ✅️Learning from the Best: Interact with top-tier founders and brands, gaining first-hand insights into their groundbreaking projects - made me learn who I want to become and more importantly, what I dont want to imbibe. ✅️Expansive Portfolio: In 2024, l worked on 20+ portfolios across 12 different industries - inculcating in me two very important skills of adaptability and versatility. ✅️Global Connections: I have successfully collaborated with 46+ individuals, transcending geographic borders and fostering a truly global network - making me a pro in cross-cultural liaison and forging deep connections. P.S: Life is full of unexpected struggles. But always remember, your hard work always counts, and achievements always feel special. ✨️Don't forget to connect with Ankita Somani and reach out to us to upgrade your portfolio today!✨️ #ProfessionalGrowth #MarketMastery #BusinessInsights #IndustryExpertise #GlobalNetwork

In the competitive world of business, the term “breakthrough” often conjures images of groundbreaking inventions or once-in-a-lifetime achievements. However, at the Pause Awards, we define a breakthrough differently. It’s about those clever, often simple ideas that spark significant change and create lasting impact. These moments, when you discover a better, more effective way to operate, are what we celebrate. Our aim is to encourage businesses of all sizes and shapes to share their stories, highlighting that a breakthrough doesn’t have to be monumental—it just needs to be a well-executed strategy that delivers outstanding results. We believe that every company has the potential to experience breakthrough moments. Whether it’s a small startup finding a unique way to engage customers or a large corporation implementing a new process that significantly improves efficiency, we want to hear your stories. Don’t be intimidated by the term “breakthrough”—it’s about the impact of your strategy, not the scale of your innovation. #breakthrough #clever #ideas #innovation #business #awards #enter

Mic with Sharath is here to spotlight inspiring CEOs, founders, and business leaders! I’m inviting YOU to share your journey with my 10k+ LinkedIn network, featuring startups and MSMEs making a real impact. This is an opportunity to connect with a wider audience, including top industry leaders. 🎥 Share a short video (up to 3 mins) about: • Your business and the problems you solve • How your services make a difference • Any insights or stories you’d like to highlight Here’s why this matters: By showcasing your journey, you make it easier for others to discover the problems you solve and connect with you as the right solution provider. This could directly help you reach potential customers and create meaningful partnerships. Record in English, Tamil or any language, whichever feels comfortable. DM me or email your video at hello@webboombaa.org to join this exciting series. Tag someone who you think should participate in this and share their inspiring journey! Let’s grow together! Cheers!

When asked how new brands can stand out in a crowded marketplace, Niyi Olowola shared insights on category creation in a recent clip from his interview on Marketing Edge TV. Using the financial industry as an example, he explained that rather than going head-to-head with established brands, new entrants could set themselves apart by focusing on untapped needs or introducing innovative solutions. For emerging brands, success may lie in attracting a completely new audience or generating demand where it didn’t previously exist, rather than competing for the same consumer base as established players. #BrandStrategy #CategoryCreation #MarketingInnovation #BusinessGrowth #EmergingBrands #MarketingEdge #Leadership #Entrepreneurship #Innovation #MarketDisruption