World Resources Institute’s Post

New year's resolutions often fail👎 There are lots of ways people can make healthier choices for themselves and the planet. Part of being successful is choosing wisely. There is a cartoon that captures this insight. Two blue whales are talking, and one says, "My new year's resolution is to lose 38,000 pounds." Start too big or with too many goals, and we will lose confidence and then traction. We aim for whale-sized goals when goldfish-sized beginnings serve us better. The trick is picking the right goals and making sure they are right-sized. Those who resolve to take up healthy and sustainable behavior changes can make them easier and more likely by using the EAST framework: 🔵Keep the behavior easy, so it takes minimal effort to do 🔵Keep the behavior attractive, so there are incentives built in 🔵Keep the behavior social, so you see other people doing the same 🔵Keep the behavior timely, so you experience a benefit right away Find out how you can make your sustainable resolutions a reality🎉👉 https://bit.ly/40dTJFh #NewYear #NewYearsResolution #ClimateChange #Sustainability #Environment

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