World Federation of the Sporting Goods Industry (WFSGI)’s Post

🚴♀️ Championing Collaboration in Cycling 🚴♂️ This week, Michelle Smyth, our Head of International Sports and Cycling, attended the Union Cycliste Internationale Women’s World Tour and UCI World Tour Seminar in Nice. Connecting with event organisers, teams, and rider representatives, Michelle's key takeaways highlight the importance of unity within the industry: - The cycling industry is deeply connected to many agenda items shaping its future. - Closer collaboration between AIGCP, CPA - Cyclistes Professionnels Associés, and AIOCC is a promising step forward. - World Federation of the Sporting Goods Industry (WFSGI), alongside all stakeholders, shares a common goal: the best for the sport of cycling. Our call to action is simple but vital: 🔗 Let's strengthen partnerships 📣 Invite us to the table 🤝 Include WFSGI in working groups to formalise a relationship that enables us to contribute as an official UCI stakeholder Cycling thrives on collaboration. By working together, we can tackle challenges, grow the sport, and expand opportunities for all. 📸 Credit: Christian Roy / Union Cycliste Internationale #Cycling #Collaboration #SportForAll #WFSGI #UCI #sportinggoods Emma P. (Mason) Zwiebler Andy Rubin

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Peter Franz Thuerl

President bei TPR Thürl Public Relations, Walsdorf, Germany

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