Wired Research’s Post

🌟 *The Rising Importance of the Premium Tequila Market* 🌟 In recent years, premium tequila has evolved from a celebratory drink to a key player in the spirits industry. As consumer demand shifts towards higher quality and more authentic experiences, the growth in the premium tequila market is unstoppable. Here’s why: 1️⃣ **Consumer Demand for Authenticity**   Today’s consumers are more discerning, seeking spirits that offer a true story of craftsmanship and heritage. Premium tequila delivers this with small-batch production, high-quality agave, and traditional distillation methods. 2️⃣ **Shift Towards ‘Sipping’ Spirits**   More people are moving from cocktails to enjoying tequila neat, savoring the nuanced flavors of aged expressions like añejo and extra añejo. This shift represents a broader trend of valuing quality over quantity. 3️⃣ **High Potential for Brand Loyalty**   Consumers often remain loyal to premium brands they trust. For tequila brands, investing in quality and transparency builds a lasting connection, inspiring repeat purchases and brand advocacy. 4️⃣ **Opportunities for Innovation**   With growth comes innovation. Premium tequila brands are finding creative ways to experiment with aging techniques, infusing unique flavors, and offering eco-friendly production, appealing to a new generation of eco-conscious consumers. As the premium tequila market continues to expand, it’s not just a trend; it’s an opportunity for brands to cultivate lasting connections through authenticity and quality. 🥂 #Tequila #PremiumTequila #SpiritsIndustry #BrandGrowth #Craftsmanship #Sustainability #ConsumerTrends

Do you know the difference between Mezcal and Tequila? Mezcal is the somewhat lawless predecessor of Tequila. Without the same regulations as Tequila, there is more potential for experimentation with the ingredients, the process, and the final product. Read more Tastemaker insights here: https://lnkd.in/eGCYYCyR Tequila and Mezcal, mirrors the evolving consumer desire for new and innovative experiences, as highlighted in our Future of Nightlife series. Want to see for yourself? Take a look at the insights from our series which shines a light on the opportunities for innovation for brands. Download the full report here: https://lnkd.in/dKHbcsHd #HainesMcGregor #Tastemakers #CategoryInsights #Tequila #FutureofNightlife

Welcome aboard to 1800 Tequila, from Proximo Spirits, which has launched on Small Batch Learning with two lessons to train retail teams all about its 100% agave blanco and anejo expressions – and how to sell them. Tequila feels very now. The category is continually attracting celebrity owners and seeing new brands, and all because of unstoppable growth in the USA. It’s even expected to outsell vodka – vodka! – in the American on-premise within another year. Details here https://lnkd.in/ePWqAXr7 That sales energy is touching Australian retail, too. From a small base, it’s taking shelf space from long-time shopper favourites such as gin. And crucially it’s getting most of that traction among younger shoppers (the demographic everyone wants to win). Among all this agave action, 1800 is an elder statesman. The name refers to the year the family behind the brand first tried putting tequila into oak barrels, 11 generations ago! So, no celebrity name to lean on, but a finely-tuned product (and a great price).  Thanks to Dana Jean Rodrigues and Andrew Theodosi for collaborating on the project. #tequila #agavespirits #retail #spiritsindustry #retailbusiness #learninganddevelopment #productknowledge

Some interesting trends are emerging. Explore the evolving category of rum for yourself in our rum trends deck below!

Engaging article on where the Tequila business is heading. The heart of the Additive-Free movement is not about consumers "demanding more", it's about having the right education and appreciation for how products are made and the stories of the people behind brands. The amazing work of people like Grover Sanschagrin and Scarlet Sanschagrin of Tequila Matchmaker (aka Additive-Free Alliance) and Clayton J. Szczech, MS are helping to level up knowledge in this space, while the frontline gatekeepers behind the bars and in the aisles are transferring those learnings directly to the consumer. In California in 2023, Additive-Free Tequilas grew to nearly 10% of the total Tequila category and 23X faster 🚀 - clearly the message is spreading. There is a time and place for all brands, but what really motivates a purchase is #transparency and #authenticity! #elevatedspirits; #nom1146; #additivefree

This guide to Prosecco was long overdue! https://lnkd.in/e9uYyBmc Also, has anyone tasted Viarae, Issa Rae's Prosecco brand? (I did: https://lnkd.in/egJknfKH)

🌟 Exploring the Influence of Celebrity-Owned Tequila Brands 🌟 In the spirits world, celebrity-owned tequila brands often capture headlines. However, it's essential to recognize that a celebrity brand alone doesn't guarantee a superior tequila product. Authenticity and quality reign supreme. Consumers mustn't fall to false publicity. Instead, informed decision-making is key. Celebrity brands, undoubtedly, play a role in drawing attention to the agave-based spirits category. Yet, it's the journey of education and exploration that leads consumers to discover their preferred profiles. At TEQUILA PARTNERS, we embrace collaboration with entrepreneurs, spirit companies, and celebrities alike, offering expertise to refine and elevate their brands. #Tequila #Mezcal #Agave #Spirits #brandownedcelebrities #TequilaIndustry #BrandDevelopment #CollaborationOpportunities 🥃✨ https://lnkd.in/e9svMKnA

Ever wondered how tequila became a top-shelf favorite? Our blog on How Tequila Became a Top Category In The U.S. dives into a supplier's perspective on the rise of tequila, which includes: ➝ The category's explosive growth ➝ How brands like Fortaleza revolutionized tequila education ➝ Tequila's journey from spring break staple to luxury spirit ➝ Why it's winning over health-conscious drinkers Uncover the strategies behind tequila's transformation and what it means for the future of spirits. Explore the full story here: https://hubs.li/Q02G3YwK0 #TequilaTrends #SpiritsIndustry #PremiumSpirits

MEDIA RELATIONS :: We're thrilled to help facilitate a Chloé Alverson interview with Stephan Gavula III, founder of Costa Tequila for Beverage Industry Magazine article "Tequila, mezcal brands aim to please consumers with premium, authentic products:. "Stephan Gavula III, founder of Florida-based Costa Tequila, explains how premiumization trends have influenced the tequila and mezcal markets in the United States. He calls it a natural progression. “As consumers venture into a new spirits category, they often hold the belief that the best quality products will be at the highest price point, driving producers to price higher for perceived quality,” Gavula says. “I can speak specifically to the tequila industry, where this trend has continued over the last five years. However, in 2023, this trend reversed course ― also a natural progression as categories mature.” He notes he has found consumers more knowledgeable now about the spirit and trading down as they become more confident about their own ability to determine the quality of products in the premium and ultra-premium categories. “Our goal at Costa Tequila, through our Hi/Lo concept, has been to educate customers on the attributes of tequila and the flavor profiles of agave, allowing them to choose a brand that best fits their taste and interest profiles,” Gavula adds. Dos Hombres / Tequila Avion / Pernod Ricard / House of Tequila / Jim Green / Xavier Zamudio / Antonio de la Rocha #tequila #spiritsindustry #beverageindustry #spirits #mediarelations https://lnkd.in/g9rcERbf

The Future of Spirits: Key Trends and Growth for 2025 As we look ahead to 2025, the spirits market is poised for exciting developments driven by several key trends. Here are the biggest trends to watch: Premiumization: Consumers are increasingly gravitating towards higher-quality, premium spirits. This trend is particularly evident among younger generations, including Millennials and Gen Z, who are willing to spend more on unique and authentic experiences. The demand for limited exclusive offerings and innovative flavors is expected to continue, shaping the future of the market . Health-Conscious Choices: The rise in health awareness is influencing consumer preferences, leading to a growing demand for low- and no-alcohol spirits. This shift is not only appealing to health-conscious consumers but also presents opportunities for brands to innovate and cater to this demographic . Ready-to-Drink (RTD) Cocktails: The popularity of RTD cocktails is on the rise, particularly among younger consumers. This segment is expected to capture a significant share of the spirits market, driven by affordability and the desire for creative, premium experiences at home . Fastest-Growing Spirits Categories In terms of specific spirits, Tequila and Vodka are projected to be the two biggest categories by growth leading into 2025. Tequila continues to gain popularity, while Vodka is forecasted to register the fastest value and volume growth during this period . The Importance of Data and Insights In this dynamic environment, having access to data and insights is crucial for companies looking to navigate the complexities of the spirits market. By leveraging market data, businesses can make informed decisions that mitigate risks and capitalize on emerging trends. Understanding consumer preferences, market dynamics, and growth opportunities enables brands to innovate effectively and stay ahead of the competition. As the spirits industry evolves, those who harness the power of data will be best positioned to thrive in this competitive landscape. Let's embrace the insights that drive our industry forward! #GlobalData #SpiritsIndustry #InformedDecisions #BusinessGrowth #HealthandWellbeing #Tequila #Vodka #RTD