Winners Nwaokolo’s Post

In influential marketing, what most brands want is an influencer that resonate with their brand objectives and goals. But that isn't always the case. In this article we explore Tomike Adeoye's collaboration with the Maltina brand and how she influences the brand with her engaging contents. click the link to read the content https://lnkd.in/dRYc2xiW

In 2024, people made more purchases based on content, not the Brand. This is because number of touch points needed to make people buy the product or trust the brand have been increasing every year. While Brand as a form of identity will never die. For Example : Rhode Cinnamon Roll Peptide Lip tint Their influencer PR packaging and content made people buy pretty heavily. Although there were also many disappointed customers as their products arrived a lot different in packaging than promised in said 'content'.

What role does content creator/influencer marketing play in your brand’s strategy? I’m curious to hear from brand marketing and communications leads: 1. How do you view content creator or influencer marketing within your brand strategy? 2. What objectives are you aiming to achieve with these partnerships? 3. Are you successfully meeting those objectives, or do you find it challenging to measure the true impact? Net-net, it seems there’s an increasing need to align influencer campaigns with measurable business goals. Yet, many brands continue to grapple with defining what success looks like in this space. I’d love to hear your thoughts and experiences—always open to a great conversation on this topic!

Ever wonder why some brand partnerships fail? When brands become control-obsessed, it stifles creativity. The result? Forced content that leaves audiences cold. Remember, authenticity can't be bought. When brands trust = creativity thrives naturally. So, are you enabling or restricting creativity? If you're not embracing authenticity, why invest in influencer marketing? How can brands collaborate better for genuine, engaging storytelling?

Personal branding is THE BEST form of marketing and a way to grow your business. Even if you think your industry is dull or a start up. You don’t need to be a business celebrity or an influencer. You just need an engaged audience. You need to produce educational and engaging content.

In a digital world flooded with content, differentiating your brand has never been more challenging. Gigi Ouf, our VP of Celebrity & Influencer Marketing, reveals that the secret to true brand authenticity lies in co-creation. By forging genuine partnerships and sharing creative control, brands can build deeper, more meaningful connections with their audiences. Our recent survey with NewtonX and Storyclash uncovers that 62% of creators are craving more creative freedom – proving that the future of effective influencer marketing lies in empowering creators to shape the narrative. Dive into Gigi's insights and discover how co-creation can transform your brand strategy via the Association of National Advertisers: https://lnkd.in/ghKuDRVv #influencermarketing #createreconomy #brandauthenticity #cocreation #ana We Are Social

😊 Creators are highly effective at driving an emotional impact on consumers. This means positive results throughout the funnel brands and soaring increases in purchase intent. A new study by influencer marketing agency Influencer and research specialist Element Human has delved into the emotional impact of creator content, revealing its significant influence on brand consideration, purchase intent, and recommendations. Read more about the findings below 👇

Did you know influencer-generated content delivers 11x higher ROI than traditional marketing? Explore the power of influencer partnerships for your brand. #InfluencerMarketingStats #DigitalStrategy #KloutInsights

Content is the new currency, and it's rewriting the rules of the game. From personalized newsfeeds to influencer marketing, content is becoming the cornerstone of effective communication. This shift offers unprecedented opportunities for marketers to engage with audiences on a deeper level. By crafting compelling narratives, optimizing content for various platforms, and leveraging data-driven insights, marketers can create meaningful connections that drive brand loyalty and business growth

Influencer goals shape brand success: from boosting awareness to driving sales and creating impactful content. #InfluencerGoals #BrandSuccess #ContentCreation #MarketingStrategy #DigitalInfluence