Wine Industry Network’s Post

The key takeaway from yesterday's quarterly Craft Wine Association's Advocacy Group meeting: How easy does your winery make it for the media to write about you? Our speaker, Carl Giavanti, a winery publicist, provided valuable insights into achieving media success for wineries. My takeaways included: ▪️ Having a dedicated trade and media page on your website. ▪️ Providing a compelling story about your brand, along with background information and owner bios. ▪️ Ensuring contact details for a publicity manager are available on your website, and that this person is responsive to emails. ▪️ Building trust through consistent responsiveness and maintaining a public presence. This raises the question for all producers: Are you making it easy for your winery to be featured in the media? Do you have bottle shots, background information, trade information, and a person in charge of publicity? During the meeting, following Carl's insightful talk, Sean O'Leary, Irish Liquor Lawyer, provided an update on the Chevron Deference and Total Wines Case. Advocacy Group Chair, Steven Harrison, also shared updates on the continued support and distribution of the National Direct Shipping Bill of Rights. The CWA's next Advocacy meeting will be held in October. Please be on the lookout for the RSVP link. If you would like to join the CWA, or you are curious about what legislation we are tracking, please visit the website -

Check out the latest installment of our series with CEO and Co-Founder Marian Leitner-Waldman (she/her). Moral of the story, wine is supposed to be fun, damnit. #ArcherRooseWines #AConversationWithMarian

"Looking for a unique and locally crafted wine experience in Cleveland Heights? Look no further than CLE Urban Winery, owned by Navy veteran Destiny Burns. With a focus on community, inclusivity, and celebrating Cleveland's culture, this winery offers 15 varieties of wine and hosts events like the upcoming "Haunted Castle Séance Murder Mystery Night." Learn more about how Burns turned her passion into a thriving business on Cleveland 13's "Hit The Town" with Nikkie Brown. Have you visited CLE Urban Winery? Share your thoughts below! #CLEUrbanWinery #ClevelandHeights #LocalBusiness #CommunityFirst"

Figure out the mystery key and win a gift hamper from Rico Wine Park and Vineyards! Use your wit to crack these 𝐂𝐥𝐮𝐞𝐬: One digit is right and is in its place. One digit is right but is in the wrong place. Two digits are right, but both are in the wrong place. No digit is correct. One digit is right but in the wrong place. The lucky winner gets the gift hamper. Hurry to unlock!

Hey Paso Robles! Check out this area specific webinar with helpful information to strengthen your operations!

Downtown Detroit wine shop and bar House of Pure Vin will close at the end of the month. Read more about the business in Crain's Detroit Business https://lnkd.in/gfTj8_UK

Check out this interview with Ann Reynolds of the Wine Compliance Alliance.

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

Are you following the crowd or paving your own way? British Fizz isn't writing its success story by mimicking Champagne. The sparkling wine produced in the UK along with other English vineyards is embracing its unique identity. Your business can do the same. The HouseRules method supports you in defining policies and best practices that reflect your values. So let's cheers to it not being about the so-called competitors. The uniqueness is doing what appears to be the same but doing the way that suits your setup. Ready to create your own fizz? Let’s get your house in order! #BusinessGrowth #EthicalLeadership #StandOut #SmallBusinessTips

One of my favorite questions to ask someone is “What are you working on?” Check out what we’ve been working on.