Whirlpool Corporation’s Post

A great video thumbnail can make all the difference in attracting viewers. It's the first thing people see before deciding whether to click on your video, so it acts like a visual hook. An eye-catching and relevant thumbnail not only grabs attention but also gives a preview of what your content is about. In a crowded digital space, where viewers have countless options to choose from, a well-designed thumbnail sets your video apart. It builds anticipation and communicates the value of your content in just a few seconds. When done right, it can significantly increase views, engagement, and click-through rates. In short, investing time in creating an effective video thumbnail is crucial for standing out, driving traffic, and making a lasting first impression.

Attention arts and entertainment businesses! #VideoMarketing is your secret weapon for reaching new audiences and connecting with existing ones. Learn how to create a solid video strategy with these 10 tips and real-life examples. Let's make your brand shine! https://lnkd.in/dEnTMvQk #artsandentertainment #digitalmarketing #marketingagency #videomarketingagency

As we step into the future, let's celebrate the innovative ways technology continues to revolutionize advertising, making it more interactive, engaging, and impactful. Here's to a future where technology drives creativity and connection! #AdvertisingTechnology #InnovationInAdvertising #FutureOfMarketing #PehliBohni #DigitalAdvertising Barkha Inder Rony Sanctis Kristen Sanctis

💡 Imagine being able to choose your own adventure... but in ads. That’s the vision Jamie Klingler, CCO at Disrupt Marketing and the Tomorrow Group, shared in The Drum today. When asked about a dream ad format, Jamie suggested something truly immersive: "How about, for addictive television that viewers are watching collectively, like Love Island or the Great British Bake Off or Line of Duty. a personalized choose-your-own-adventure ad format. It could become as newsworthy as the programming itself." Discover Jamie’s full idea and more dream concepts from marketers about the future of advertising here 👉https://lnkd.in/gsQ96wxH

I really enjoyed my conversation on TEC Canada's, The Leadership Standard Podcast and YouTube Channel with my friend, Ron Tite, Speaker, Author and Founder & Chief Creative Officer at Church+State. There's a good reason why Ron Tite is considered one of "The Top 10 Creative Canadians" by Marketing Magazine. Check out this episode for leading-edge insights on leadership, marketing, founding a successful, purpose-driven business and more! #leadership #business #keynotespeaker #rontite #marketing

Even if we're "in the business" we're also consumers, too. Who doesn't skip ads? Look at their phone during a commercial? Scroll and swipe right past ads? Whatever it takes. And when forced to watch? Oh, that's infuriating. Am I right? Our team is always asking--what RETURN ON ENGAGEMENT are we offering with our content? What are we providing that makes it worth someone's time to engage? What value are we bringing? Content, by definition, inherently provides something of substance.

Fans of #EmilyinParis 🥐 the popular #Netflix series, will have noticed that, during this latest season, Google Lens offers the possibility of scanning the main character's outfits as the episode unfolds. This feature is a key component of the partnership between #Google and #Netflix, whose objective is introducing the tech giant in the world of entertainment. 🥤During the last years, #productplacement has suffered a considerable increment due to the viewers' disenchantment with traditional advertising. 📺 Unlike traditional ads, which interrupt the flow of the content, #productplacement is naturally integrated into the plot or scenario, making it less intrusive and more effective. Therefore, and due to the viewers’ disenchantment with traditional advertising.product placement has suffered a considerable increment in the last few years. You can read the whole post below 📰 ⬇️ #digitalmarketing #marketingstrategy

If it worked once, it’ll likely work again. Creatives and brands get obsessed with new content, but the truth? Your audience loves the familiar. “Hits” resonate because they’re memorable. Repeating them isn’t redundant—it’s strategic. To build consistency: - Identify core themes that define your brand or voice - Rotate these themes across platforms. - Add a slight twist or new-ish angle each time. Even if you’ve heard yourself say it before (even 100s of times), your audience likely hasn’t. And even better, just like the hits, even if they’ve heard it before, if it’s good, they’ll love hearing it again. 

At NBCUniversal, we know premium video is about more than just content—it's delivering a high-quality viewing experience that resonates with audiences and drives results for brands.   Our research with the FreeWheel Viewer Experience Lab explores what makes a viewing experience premium, from platform and content to ad load. Aligning with premium video content builds trust and drives stronger outcomes for advertisers.   Check out the key findings to learn how premium environments can elevate your brand’s presence and deliver results: https://lnkd.in/eVS_yB-E

Why a premium advertising experience matters. Check out our new report, below!