Wave Sports + Entertainment’s Post

From day one, the goal for Wave Sports + Entertainment has always been to build a Sports, Media, and Entertainment Company for the next generation of fans, so the formation, and announcement, of Wave Media Agency, is just simply in line with our core mission and vision that began 7 years ago. During that time, Wave has built many of the largest and most highly engaged fandom centric communities on the internet, which has “made our team, some of the most—call it highly sought-after experts—when it comes to short form video programming and community building,” Wave CEO Brian Verne said. “We always believed that short form video is paramount when it comes to cultivating and building fandom.” Partners “coming to Wave are looking to acquire new fans, strengthen relationships with existing followers, and—notably—generate revenue as social moves from being a marketing-focused engagement platform to a money-driving distribution tool.” Short form video built for social is the next frontier for sponsorship dollars, thus while billions of dollars are spent annually across more traditional inventory, the vast majority of young fans are found on social, so it was merely a matter of time before sponsorship dollars would follow. So in short, WMA marries our production and distribution expertise to help the top leagues, rightsholders, and sports properties reach, engage, and monetize the next generation of fans. Congrats, Team. https://lnkd.in/gJF266Rb