Wavemaker’s Post

Mondelēz International , the marketing OGs!! 🍫🍫 The exceptional chocolate brand "Cadbury" has not only wooed the audiences with its taste but also with its wondrous ad campaigns. 💫 🤔Generally we tend to switch to other channels during Ads in between shows and matches. But I can bet on it that very often, we all have desisted to switch to the other channel when there have been a Cadbury ad on play. 🧐Its been more than a decade, since when I have been following these ad campaigns of Cadbury very closely and all I could do is to bow down to the marketing genius behind these campaigns. 😎Cadbury is a brilliant brand that seldom fails to develop unique advertising concepts and ideas. The company goes the extra mile to charm the audience and boost consumer engagement. 🤑And that's one of the prime reason, why Cadbury enjoys more than 70% of market share in Indian Chocolate market. 🤩From heartwarming stories to iconic jingles, Cadbury has captured our hearts for decades. Some of the notable and renowned campaigns, as I cherish and remember are- ⭐️Cadbury Dairymilk - Kuchh Khas He Zindagi Mein ⭐️Cadbury Dairy Milk: Kuchh Meetha Ho Jaye ⭐️Cadbury Milk Shots: Mann Mein Laddoo Phoota ⭐️Cadbury Dairy Milk Silk: Kiss Me ⭐️Cadbury 5 Star - Kabhi kuch na karke bhi dekho ⭐️Cadbury 5 Star - Ramesh Suresh Duo ⭐️Cadbury Gems - No Umar for favorite color ⭐️Cadbury Dairy Milk: First Coach (the latest one) And there would many more...if you remember any, do comment it down. 🤗 #chocolate #thought #marketing #brand #brandvalue #market

immediately attention grabbing and delicious. simple clear messaging. can't be any other brand but KFC. I know it's a promo ad but many f&b brands get lost in the garbage of 'emotional advertising'. if you're an f&b brand - make sure you create drool in the mouth. that even on a full tummy the brain says .. I want! I want right now! #consumerinsights #kfc #marketingwithvani KFC India CherryPeachPlum Growth Partners

KFC- A Branding Masterpiece Some taglines don’t just sell a product—they create an experience. "It’s Finger Lickin’ Good" is one such tagline. It’s so iconic that it instantly connects you to KFC without even mentioning the brand. But how did KFC achieve this level of brand recall? Let’s dig in: Branding with Sensory Appeal: KFC’s tagline doesn’t talk about the food; it talks about the experience. It evokes the sense of taste, touch, and satisfaction, making it memorable and relatable for everyone. Consistency Across Borders: Whether it’s the U.S. or India, KFC’s messaging stays consistent. The red-and-white brand colors, the smiling Colonel Sanders logo, and the bucket of crispy chicken are universally recognized symbols. Local Flavors, Global Standards: In India, KFC went beyond fried chicken to embrace local tastes—think Paneer Zinger and Fiery Grilled Chicken. By adapting while maintaining quality, KFC speaks directly to Indian consumers without losing its global Innovative Campaigns: From cheeky social media posts to limited-time offers (like the Double Down Burger), KFC stays ahead by engaging its audience. They also leverage delivery apps and loyalty programs to keep customers coming back. The Power of Simplicity: KFC proves that sometimes, less is more. A short, relatable tagline paired with a consistent brand promise can do wonders. KFC doesn’t just sell chicken; it sells a feeling, a memory, and a moment. Let Knowledge Prevail !! Jai Hind . . . . #Motivation #Youth #Inspiration #Leadership #LetKnowledgePrevail #Studentfortwoyearsleaderforlife #IIEBM #IIEBMPune #IndusBusinessSchool #LifeatIIEBM #Branding #Marketing #KFC #IconicTaglines #CustomerExperience #ItsFingerLickinGood #Branding #PGDM #QSR

This is shockingly identical! Cadbury Bournville's new Indian ad film (launched on December 19th) by Ogilvy India (which, oddly enough, doesn't feature even one seemingly Indian-looking person) is identical to Dominos India's new ad film from October 2024, made by McCann India! The creative device is the same: a food item is supposed to be so good that no one should disturb the person eating it till they finish. So, Dominos goes with 'Respect the moment' and Cadbury Bournville with 'Don't rush it'. But that's just different framing in terms of words - the idea is exactly the same. Didn't Ogilvy India (or folks at Cadbury India) notice the Dominos ad back in October? I'm reasonably sure they are going to be inundated with people writing to them or tagging them with the earlier ad and point out the obvious. Both ads play back-to-back. #advertising #marketing #creativity #creative 

🤞 Fingers crossed I win £20K! Just kidding, but someone could, and it's thanks to this new campaign from Cadbury UK 🍫 👉 Their new promo campaign titled 'Fingers Crossed' is featured on packs of Cadbury's iconic Dairy Milk Fingers. Here's how it works ⬇ 🍫 Shoppers need to pick up any promotional 'Fingers Crossed' pack of Dairy Milk Fingers, and find 1 of 200 'crossed fingers' inside for a potential cash prize! A spokesperson for the company said 🗣 “The campaign comes off the back of a strong year for Cadbury Fingers, which has incredible heritage and trust with shoppers and has seen value and volume growth as a result of this" 🧠 The reason I love this promo campaign is because it's simple. I think nowadays, some brands try too hard to create elaborate, over-the-top campaigns, with no real value 👉 The clever wordplay, mixed with the MAJOR monetary incentive, make it perfect for the British audience What do you think of this campaign from Cadbury's? 🤔 Share your thoughts in the comments! 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #chocolate #cadburys #marketingcampaign #promocampaign #socialmediamanager #creative #manchester #food #socialmediainsights #marketinginsights #socialmedianews #socialmedia #marketingmanager

Why Does KFC Follow 11 People on Twitter or X? . . Have you ever noticed that KFC only follows 11 people on Twitter or X? This isn't just a random number. It's a brilliant example of Easter egg marketing. Easter egg marketing involves hiding clever, unexpected messages or features within a product or campaign, which are intended to be discovered and shared by the audience. This subtle nod can create a memorable and shareable moment for those who uncover the reference. In KFC’s case, they follow 11 people on Twitter or X @ScarySpice Mel B) @OfficialMelB (Mel C) @EmmaBunton (Emma Bunton) @GeriHalliwell (Geri Halliwell) @victoriabeckham (Victoria Beckham) @HerbScribner (Herb Scribner) @herbwaters (Herb Waters) @HerbVincent (Herb Vincent) @HerbDeanMMA (Herb Dean) @HerbertHistory (Herb J. Wesson, Jr.) @HerbAlpert (Herb Alpert) Can you guess why? 🤔 Comment your guess! ⬇️ Hint : 🍗 #Marketing #EasterEggMarketing #KFC #SocialMedia #Branding #CustomerEngagement #MarketingStrategy KFC India KFC

In Asia, partnerships were already ubiquitous in many categories and use cases. Thanks to COVID-19, partnerships have increasingly become a key avenue for growth as brands sought to leverage the network effect of such endeavours to amplify marketing strategies and stretch limited resources. From Gillette's commitment to barbers to Pizza Hut's comedic alliance, successful collaborations create a win-win for all involved. Here are some points: Shared purpose: A strong partnership reinforces your brand identity, as seen with Pizza Hut and stand-up comedy. Mutual benefit: When both sides benefit, the partnership thrives, like Gillette's support for barbers. End-to-end approach: Consider all stakeholders, like Unilever's campaign targeting both chefs and consumers. Do you have a successful partnership story to share? Let's discuss in the comments! #partnership #collaboration #marketing #branding #communication Credit: WARC, 2021

How do you remain a giant in the industry? (Brain teaser for you included towards the end) It takes years of resilience and hard work to become one of the biggest companies in the world. Sometimes, these brands have nothing but the Power of branding. Let's take the example of the popular beverages brand The Coca-Cola Company. 1/ In India, Coca-Cola tries to onboard the best celebrities for endorsement and have differentiated strategies to appeal to Tier 1,2,3 cities or even the villages. 2/ There are massive boardings, ads and posters everywhere, so that you always remember the name. We see Zomato and Blinkit also adopting this strategy skillfully. 3/ Collaborating with another giant, so that you remain the best together: Example of the Marvel Entertainment X The Coca-Cola Company advertisement. It wasn't just an entertainment value, both the brands had a lot to gain by showing prowess together. 4/ Easy brand engagement for the audience to seek redressal or file complaints and even to engage for fun. The brand needs to resonate with at a personal level. They try to be a part of our everyday experience. This strategy, though, need not be true just for giant brands. Smaller brands need to create a strong positioning for them in order to make their name permanent there. Here's a challenge for you. Brace yourselves: Bisleri International Pvt Ltd has a brand SPYCI, a masala soda brand and it needs to create a strong brand positioning. This product is a mixture of the popular Masala Jeera soda in India, with an interesting blend of spices. They want to engage with the audience to promote as the Better Beverage and go beyond the Masala Soda segment to compete with the best. How can they do this? #brandpositioning #branding #promotion #marketing #collaboration #bestinthemarket #cocacola #bisleri #Linkedin

Why Do On-Trade Activations Fail? 🚨 Common issues: ❌ Low Promo Compliance: Venue participation rates <20% ❌ Low Consumer Engagement: 70% of active venues with <10 participants Key challenges: Stakeholder complexity: Consumers, Venue Owners, Bartenders, Sales reps. Promo mechanic: What’s in it for me? Consumer journey: Get the promo into consumers’ hands as quickly as possible Execution: Get all stakeholders motivated to promote brand Tracking: Track all venues, staff, consumers, promo materials... How to avoid common failures and boost engagement & participation rate? Discover our top 6 practices from successful on-trade campaigns with brands like ABInbev, Diageo, Schweppes... 👇 #ontradeactivations #brandpromotion #brandactivation #marketingefficiency #hashting

National Foods Limited x Interaction Matters PVT Ltd 🌟 Creating a Flavorful Experience with National Foods Crushed Pickles! 🌟 Proud to share our latest BTL activation for National Foods Crushed Pickles at Bahadurabad, near Tooso Restaurant, where we brought the iconic taste of National Crushed Pickles to life! Our branded National Zone was designed to engage people through immersive Street branding – from Entrance gates, Buntings, Banners, Streamers and larger than life Crushed Pickles Cutouts to our energetic and fully branded Brand Ambassadors. The goal? To introduce consumers to National Crushed Pickles by utilizing sachets and how they can enhance traditional desi breakfasts (like Halwa Poori , Kachori) and afternoon snacks (samosas, rolls, pakoras)! 🍽️🌶️ This activation wasn’t just about tasting—it’s about creating habits. By offering a sample, we’re showing how National's Crushed Pickles can become a go-to companion for meals. This strategic initiative gives National Foods Pickles category an edge in a competitive market against brands like Shan and Ahmed Foods. In a market where innovation is key, National Foods is leading the charge, building brand loyalty and driving consumer preferences through strategic activations like this. A big shoutout to my team Interaction Matters PVT Ltd for executing this activation, and I’m thrilled to have planned this impactful activation! 💪✨ #NationalFoods #BTLActivation #Branding #MarketingStrategy #DesiFlavors #CrushedPickle #InteractionMatters #BrandingExperience #StreetBranding #POSM #ConsumerEngagement #FoodIndustry