Waterton’s Post

👨 Case Study #5 is Movember: More Than Just Mustaches 👨 Welcome to the grand finale of our impactful campaign series with Case Study #5: Movember. Every November, men around the world grow mustaches, but it’s not just about facial hair. Movember has become a global movement dedicated to raising awareness and funds for men's health issues, including prostate cancer, testicular cancer, and mental health. Dive into how Movember uses clever public relations, community engagement, and the simple, yet iconic mustache to spark important conversations and encourage men to take action on their health. From its roots as a fun challenge among friends to a global phenomenon, Movember demonstrates the power of community and targeted messaging in driving social change. 👉 Ready to explore the strategic growth of this whiskered campaign? Read the case study here https://buff.ly/3Upqcq to get a closer look at how Movember has successfully carved out a space for men’s health in the public sphere. We hope you've enjoyed, learned from, and found inspiration in this series of case studies. Each campaign showcases unique strategies and lessons that can be applied across various sectors and causes, proving that with creativity and commitment, small ideas can lead to substantial impacts. Follow us and reach out with any questions you have on public relations and campaigns! #Movember #MensHealth #MoBro #PublicRelations #HealthAwareness #CampaignSuccess #PRIlluminator #PublicRelations #Marketing #MoBro #MoSista #ChangeThroughConversation

#ICYMI: ASCO 2024 in Review! As we look back at ASCO 2024, we're reminded of the powerful connections and the insightful discussions we had. We've put together a video to share these special moments with you. From our team's insights to the engaging interactions at our booth, relive the event with us! 👉 Click below to watch the video. #ASCO2024 #HealthcareInnovation #OncologyResearch #Caidya

During Sarcoma Awareness Month, we introduced you to Jake. At just 17, Jake Spencer believed the pain in his leg was nothing serious. But after 941 days of searching for answers, he finally received a diagnosis: sarcoma. Though Sarcoma Awareness Month has ended, sharing stories like Jake's is crucial in raising awareness. It's a reminder to trust your instincts and never settle for simple explanations when something feels off. Listen to your body – it knows best. If something doesn’t feel right, keep asking questions. 💡 Read more at https://lnkd.in/dRzQE_KT #SarcomaAwareness #Don'tDelay #EarlyDiagnosis #SarcomaUK

Happy CancerCare Day! To learn more about all the great initiatives CancerCare has ignited, including myTRIAList, visit https://lnkd.in/e_U3k2UD #patientsupport #socialwork #oncology #healthcare #nonprofit #patientadvocate #clinicaltrials

Join the Mission: Shop For A Cure When I was diagnosed with Acute Myeloid Leukaemia (AML), I experienced firsthand how the generosity of others helped fund the life-saving research that made my treatment possible. That experience inspired me to ask a bigger question: how can we make it easier for everyone to contribute to this vital work? The answer is Shop For A Cure—an initiative that leverages technology to fund cancer research seamlessly. Through a free browser extension, a portion of every online purchase at participating retailers will go directly toward funding research—at no extra cost to shoppers. In my time at Snowdome, my passion for bringing this initiative to life has only grown stronger. Seeing the critical need for innovative funding solutions has reinforced my belief that Shop For A Cure can have a profound impact on advancing research and improving outcomes for those facing cancer. To make this vision a reality, I’m seeking: - Advisors to help shape strategy - Developers and designers to build and refine the extension - Marketers to amplify our reach - Strategic partners to scale the impact This initiative is deeply personal to me, and I believe it has the power to create real change. If you have expertise to share or know someone who might want to get involved, I’d love to hear from you. Visit shopforacure.org to learn more and explore how you can make a difference. Together, we can turn everyday shopping into life-saving action. #ShopForACure #SupportCancerResearch #InnovationForGood #JoinTheMission

All these sales and promotions around Pink October are driving me crazy! 🫠 Can someone explain how offering discounts on makeup or clothing really helps cancer victims? While I understand these deals might help some patients enjoy discounts and alleviate their financial burden, they’re not the only ones benefiting from these promotions and I doubt much of the money actually goes toward specialised organisations. What cancer victims really need, both during this month and throughout their journey, is genuine support and increased awareness through educational content, not just brands changing their logo colors or offering irrelevant promos. I think brands, in whichever sector they are, should stop hopping on every trending subject just to boost visibility and engagement. While their initiatives might seem supportive on the surface, on a deeper level, they come off as opportunistic. What I think they should they do instead: 👉 Reassess their brand values and align their campaigns with causes that truly resonate with their mission. 👉 Create meaningful engagement by contributing in ways that offer real value, such as supporting relevant organisations, raising awareness through content, or starting conversations that educate and inspire. 👉 Show authenticity by focusing on long-term initiatives that create lasting impact, not just short-term visibility boosts. #AunthenticityOverAttention Image credit: Internet

These quick ideas will engage your audience while staying seasonal and business-focused! 1. Fall Product/Service Feature: Highlight seasonal products or promotions. 2. October Discount: Offer limited-time fall promotions or sales. 3. Behind-the-Scenes: Share fall prep or office décor. 4. Customer Testimonial: Post a client success story with autumn visuals. 5. Halloween Giveaway: Run a Halloween-themed contest or prize. 6. Employee Spotlight: Feature staff and their fall favorites. 7. Q4 Industry Insights: Share trends or tips for finishing the year strong. 8. Fall Success Tips: Offer advice to boost productivity or sales this season. 9. Halloween Fun: Showcase your business’s Halloween celebrations. 10. Community Support: Highlight involvement in events like Breast Cancer Awareness Month. #SocialMediaMarketing #DigitalMarketing #MarketingStrategy #SocialMediaTips #ContentMarketing #OnlineMarketing #MarketingExpert #SocialMediaGrowth #BrandAwareness #MarketingMadeEasy

Have you signed up to receive our newsletter yet? It's a great way to keep you updated on what we have planned, and events that have taken place. Just visit our website and scroll to the bottom of the page to sign up. https://lnkd.in/dy6wSSQ #BreastFriends #BreastCancer #SupportGroup #BreastCancerSupport #CheckYourself

𝙒𝙃𝘼𝙏 𝙄𝙁 𝙂𝙍𝙊𝙒𝙄𝙉𝙂 𝘼 𝙈𝙊𝙐𝙎𝙏𝘼𝘾𝙃𝙀 𝘾𝙊𝙐𝙇𝘿 𝘾𝙃𝘼𝙉𝙂𝙀 𝙇𝙄𝙑𝙀𝙎? 🦋Today, I want to highlight an important initiative Movember. Each November, we come together to raise awareness about men's health, focusing on issues like prostate cancer, testicular cancer, and mental health. Movember is more than just growing a moustache, it's about encouraging conversations that can lead to positive change. 🦋Many men often neglect their health, thinking it’s a weakness to seek help. Movember challenges this notion. By encouraging growing a moustache, we can initiate discussions that promote awareness and action. It’s a simple yet impactful way to support those facing these health challenges and to remind everyone to take their health seriously. 🦋Many men struggle silently, feeling they have no one to turn to. This Movember, let’s pledge to be there for men ,to listen, and to foster a community where seeking help is encouraged. 🦋𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 ? #prostatecancer #medelevatelinkedintribe #testicularcancer #mentalhealthawareness #movember

🌍 This Movember, I’m proud to stand in solidarity with a cause close to my heart—raising awareness for men’s health. Movember goes beyond just growing a mustache; it shines a spotlight on critical issues like mental health, prostate cancer, and testicular cancer that often go undiscussed. Health and well-being are integral to a truly inclusive environment. Diversity, equity, and inclusion aren't only about embracing visible differences—they also mean breaking down the barriers that prevent people from seeking help, speaking openly, and feeling supported. By addressing these issues, we can encourage a culture where men feel empowered to take charge of their health and well-being. Let’s support Movember’s mission by sparking conversations, offering understanding, and advocating for access to essential health resources. Together, we can create a world where everyone feels safe to be themselves—inside and out. 💙 Find your next career at SCIEX by clicking here: https://bit.ly/SciexTAP or join our Talent Community https://lnkd.in/dvhEJVj9 #Movember #MensHealth #DEI #Awareness #Inclusion #Wellbeing #SCIEXTAP #Leadership  #DiversityEquityandInclusion #SCIEX #Supportingmenshealth