A #bottledwater #fillingline can ultimately embody users' brands and spirits. The bottle's unique shapes, cap color, and characterized labels exemplify the brand's glamour or propaganda brand appeal. An affecting story of a brand bridges closely consumers and bottled water users, and at the same time, it will extend the brand reputation, enhancing sales. There are many cases in practice, most are for beverages and juices. Now, some bottled water users are pondering the possibility in the bottled water sector, as a manufacturer of #waterfilters and #fillingmachines, #Greenaqua strives to help users in craft, perfect design, and bottle shape design. What we can do is to make the prime role-#Greenaqua's #fillingline more splendid in the brand story presented to consumers.
Green Aqua-Filling Line Solution,China’s Post
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A #bottledwater #fillingline can ultimately embody users' brands and spirits. The bottle's unique shapes, cap color, and characterized labels exemplify the brand's glamour or propaganda brand appeal. An affecting story of a brand bridges closely consumers and bottled water users, and at the same time, it will extend the brand reputation, enhancing sales. There are many cases in practice, most are for beverages and juices. Now, some bottled water users are pondering the possibility in the bottled water sector, as a manufacturer of #waterfilters and #fillingmachines, #Greenaqua strives to help users in craft, perfect design, and bottle shape design. What we can do is to make the prime role-#Greenaqua's #fillingline more splendid in the brand story presented to consumers.
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It’s tough to speculate on what efforts have been made to protect the red wax brand asset. It’s one of the more difficult brand assets to protect. But John’s larger point is a great one - early discussions with IP counsel about protecting your distinct brand assets are incredibly important.
Featured in today's Shelf Life: Wax Seal Trend. If you're not already aware, Maker's Mark's iconic red wax seal has a great story behind it. Margie Samuels, an artist, entrepreneur, and wife of Maker's Mark's founder Bill Samuels, created the bourbon's distinctive #packaging, including the iconic red #waxseal. She pioneered the hand-dipping process, experimenting until the desired visual effect was achieved. Margie's choice of red wax set Maker's Mark apart, establishing it as a symbol of craftsmanship and attention to detail in the bourbon industry since its introduction in 1958. The packaging conveys a sense of artistry and #craftsmanship, and now I'm seeing more and more new brands outside the spirits space implement the wax seal into their packaging. COOP'S MicroCreamery, a vegan hot fudge sauce, is one of the brands that's recently caught my eye with a stunning, chocolate-inspired wax seal. It's been garnering a lot of attention on the #CPG side of the internet, and it's because it's rare to find a deliciously tactile element on really any packaging. Another brand that integrates the wax seal is Hot Drops, a premium hot sauce brand specializing in lacto-fermented hot sauces. "We drew inspiration from brands like Maker's Mark by adding the dripping wax seal," shares Andrew Whiting, Founder of Hot Drops. The bottle showcases a wax seal the same color as each sauce's label. Want more? Subscribe to Shelf Life newsletter! Scroll to the bottom of our new and improved site >>> https://thedieline.com/
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Featured in today's Shelf Life: Wax Seal Trend. If you're not already aware, Maker's Mark's iconic red wax seal has a great story behind it. Margie Samuels, an artist, entrepreneur, and wife of Maker's Mark's founder Bill Samuels, created the bourbon's distinctive #packaging, including the iconic red #waxseal. She pioneered the hand-dipping process, experimenting until the desired visual effect was achieved. Margie's choice of red wax set Maker's Mark apart, establishing it as a symbol of craftsmanship and attention to detail in the bourbon industry since its introduction in 1958. The packaging conveys a sense of artistry and #craftsmanship, and now I'm seeing more and more new brands outside the spirits space implement the wax seal into their packaging. COOP'S MicroCreamery, a vegan hot fudge sauce, is one of the brands that's recently caught my eye with a stunning, chocolate-inspired wax seal. It's been garnering a lot of attention on the #CPG side of the internet, and it's because it's rare to find a deliciously tactile element on really any packaging. Another brand that integrates the wax seal is Hot Drops, a premium hot sauce brand specializing in lacto-fermented hot sauces. "We drew inspiration from brands like Maker's Mark by adding the dripping wax seal," shares Andrew Whiting, Founder of Hot Drops. The bottle showcases a wax seal the same color as each sauce's label. Want more? Subscribe to Shelf Life newsletter! Scroll to the bottom of our new and improved site >>> https://thedieline.com/
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Exciting News! Dive into The Dieline's newest feature showcasing our collaboration with Hot Drops on their packaging. Check out how we're setting trends with that sexy wax seal drip. 🌶️🔥 #PackagingDesign #Trendsetter
Featured in today's Shelf Life: Wax Seal Trend. If you're not already aware, Maker's Mark's iconic red wax seal has a great story behind it. Margie Samuels, an artist, entrepreneur, and wife of Maker's Mark's founder Bill Samuels, created the bourbon's distinctive #packaging, including the iconic red #waxseal. She pioneered the hand-dipping process, experimenting until the desired visual effect was achieved. Margie's choice of red wax set Maker's Mark apart, establishing it as a symbol of craftsmanship and attention to detail in the bourbon industry since its introduction in 1958. The packaging conveys a sense of artistry and #craftsmanship, and now I'm seeing more and more new brands outside the spirits space implement the wax seal into their packaging. COOP'S MicroCreamery, a vegan hot fudge sauce, is one of the brands that's recently caught my eye with a stunning, chocolate-inspired wax seal. It's been garnering a lot of attention on the #CPG side of the internet, and it's because it's rare to find a deliciously tactile element on really any packaging. Another brand that integrates the wax seal is Hot Drops, a premium hot sauce brand specializing in lacto-fermented hot sauces. "We drew inspiration from brands like Maker's Mark by adding the dripping wax seal," shares Andrew Whiting, Founder of Hot Drops. The bottle showcases a wax seal the same color as each sauce's label. Want more? Subscribe to Shelf Life newsletter! Scroll to the bottom of our new and improved site >>> https://thedieline.com/
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Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
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Business management/ hospitality industry/ customer service/ sales and marketing / F&B industry/
Small things make huge impact
Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
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Expert in Product & Creative Strategy, specializing in Brand Positioning & Strategy, GTM Campaign Creation, E-commerce Site Merchandising, and Consumer & Market Research
I’ve seen this happen so many times. You make a choice to price reduce in some way and put the fundamentals of consumer psychology second and then you hear about it (very quickly) from consumers. If it ain’t broke - don’t fix it. Find other ways to add “perceived” value to consumers or cut costs in other ways.
Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
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When I was in university, we were often the subjects in psychology research projects like these. We would visit the psychology lab and take part in quizzes or tests while our behaviour was studied. Knowing that many of these studies are done in cool, quiet labs, how would your choice of drink packaging be swayed by the environment you're in? The extra foil lid may be a brand signature for those who are regular customers, but if you were a new customer, maybe after a long jog on a hot day, who badly needed a drink? Would you bother taking the time to learn some new form of packaging or would you simply purchase the product you could access the quickest? Some food (or drink) for thought. #psychology #packaging
Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
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And this is the tip of the iceberg that is #ShopperMarketing and also playing off #Neuroscience to disrupt shopping missions, prompt deeper engagement between options and lastly, influence choice (hopefully) in favour of your branded product! #Marketing101 #Advertising101 #RetailMarketing
Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
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This is an excellent booklet post on presentation and mindset by Fernando Arendar for your viewing pleasure. The matters mentioned in this booklet must often have entered your mind when selecting items for purchase. Click on the black arrow and scroll to the right to view this 7 page well presented clever booklet.
Neuropackaging | Packaging Design Through Consumer Behavior | International Speaker | Founder Nitid Studio
We've all felt that sense of peace when we see a safety seal on a beverage we just bought. It signals that the product is untouched and intact, giving us a feeling of being the first to enjoy it since it left the production line, even though the same applies to packages without such a seal. However, a couple of years ago, San Pellegrino decided to remove this feature, along with other design elements that effectively captured attention. In this post, we focus on the impact of removing the overlid. I'll share citations of some studies that contributed to creating this post in the comments. #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #packagingideas #neuropackaging #designresearch
