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🫶 Purposeful partnerships are what make our world go round, and it seems we’re not alone. Cannes Lions International Festival of Creativity's State of Creativity Report has found: "An easier (as opposed to difficult) client-agency relationship has a positive effect on the entire creative development process." Companies that find the client-agency partnership 'easy' report benefits across the strategy, planning, ideation and impact phases, too. It’s why transactional relationships must be on the out, as they pave the way for truly collaborative ones. Swipe for a little look at how our film department puts this into practice with our brilliant partners, Singer Capital Markets 🎥 #Sledge #contentproduction #contentcreation #filmmakers #purposefulpartnerships #creativity

This is yet another proof that AI is here to stay. Robert Zemeckis' latest feature film is at the same level of content quality as all his other movies but with the added exponential enhancement of storytelling and visual narrative through Generative AI. Training their models with factual actors' historical information delivers a de-ageing process like no other; Metaphysic.ai continues to break ground! I can't wait to see this film. It already feels like another excellent, feel-good tearjerker. 😎 #MetaphysicAI #GenerativeAI

From forgotten anniversaries to cozy dinner dates, Break Point Films brings the magic of everyday moments to life– a reminder that even the simplest gestures can create lasting memories. #BreakPointFilms #VisualStorytelling #BrandStoryTelling https://lnkd.in/gPv9A25G

The Film Industry’s Real Lessons from Summer 2024 — by Trace De La Torre As we wrap up another summer of box-office successes and failures, the question on everyone’s mind is, “What can we learn?” It’s tempting to scrutinize which films soared, which flopped, trying to tap what “the audience wants”— but it’s too narrow and pushes us to chase fading trends, losing sight of the bigger picture. Here’s the truth: Storytelling is not an assembly line—nor should it be. Yeah, yeah…data can be a helpful tool, but if we rely on it too much, we end up cloning soulless copies of past successes. And that’s where the industry starts to yo-yo. Think about it. How often have we heard that audiences are shrinking? That films are “overscreened”? Ok. So, where’s the hard data to back that up? Are there really too many screens, or is this just convenient corporate spin? The lesson this summer isn’t about following trends or shrinking markets. It’s about honing audiences’ diverse film tastes and individuality of EACH film. As creators, we must remember that audiences CRAVE AUTHENTICITY. Films that break through the noise are often the ones that take risks, challenging the norms of genre and storytelling. That’s the true lesson here. #filmindustry #summer2024 #film #business #trends #variety

🎥 What Makes an Opening Scene Oscar-Worthy? 🎥 As awards season buzz kicks off with films like "Wicked," we’re looking back at one of our favorite Lumiere case studies. Using our audience insights platform, we tested the opening scenes of Best Picture nominees to uncover what hooks moviegoers and keeps them watching. ✨ What draws viewers in? ✨ What makes an opening unforgettable? ✨ And how can filmmakers learn from these insights? Check out the full case study to see what Lumiere revealed about crafting an Oscar-worthy start! 🏆🍿 🔗https://lnkd.in/gNQ3dBMN #LumierePlatform #AudienceInsights #OscarBuzz #MovieResearch

🎬💼 With the Oscars around the corner, I’m reminded of my fascination with the movie industry. I’ve always marveled at how a movie crew meticulously crafts a story that, months later, captivates audiences in theaters worldwide. So much so that as a former undecided major applicant at the University of Southern California, I grappled with the dilemma of what my major would be - Cinematic Arts (wanted to be a screenwriter) or Economics. I went with Economics, but through my journey, I've come to realize that the parallels between the film industry and the business world run deep. 🎥 **Shared Vision:** Just as a movie crew rallies around a script to create cinematic masterpieces, businesses unite behind a strategic plan to deliver exceptional products or services. 💡 **Innovation:** Much like filmmakers push boundaries to engage viewers, businesses thrive on innovation to delight customers. The spark of innovation ignites the planning stage and fuels collaborative endeavors that yield remarkable results over time. 🤝 **Collaboration:** Behind every successful movie lies a team of dedicated professionals collaborating seamlessly. Similarly, businesses flourish when individuals with diverse skills join forces to bring ideas to fruition. Shoutout to all the amazing screenwriters, directors, actors/actresses, and production crews, not just in the film world, but in the business world as well. Let's celebrate the power of shared vision, innovation, and collaboration in creating masterpieces that captivate audiences and customers worldwide. #movies #business #innovation #collaboration #sharedvision #teamwork #oscars2024 #strategicplanning #leadership

Exploring the cinematic landscape can often lead you to an interesting crossroads. A recommended practice is to deeply engage with local storytelling traditions. By investing time in understanding narratives that are woven into the very fabric of MENA culture, filmmakers can create authentic representations that resonate with audiences. 🌍✨ The benefits? Such approaches foster a genuine connection with viewers and celebrate the rich heritage that forms the backbone of our artistic expressions. However, challenges may arise in balancing contemporary themes with traditional narratives, as the two can occasionally clash, leading to misunderstandings. On the other side lies a practice where filmmakers opt for universal themes that appeal broadly but may sacrifice cultural authenticity. This could lead to wider reach and potential box office success, yet risks alienating audiences who crave real, relatable stories from their cultural context. A hybrid approach invites the best of both worlds; filmmakers can craft narratives that honor cultural roots while integrating broader themes that appeal to global audiences. By doing so, they not only share authentic stories but also spark vital conversations that transcend borders. To apply this hybrid strategy effectively, immerse yourself in the rich storytelling traditions of your culture, and then discover how those stories can resonate on a universal level. Engage with your community, collaborate with local storytellers, and dare to explore the space where local authenticity and global accessibility meet. Your cinematic journey is a vivid tapestry waiting to be woven! 🎬❤️ #MENA #CinematicJourney #AuthenticStorytelling #FilmCommunity #CulturalHeritage

Ever wondered how the magic of Hollywood is created? 🎙️ ️ Creativity in producing and promotion – how lightning in a bottle is made. 💫⚡️ ️ The magic happens when smart writers, creative producers, and seasoned publicists come together and let their collective brilliance shine. There’s nothing more electric than witnessing a creative idea come to life. Think about Ryan Gosling’s memorable performance at the Oscars. Every tiny detail, from the choreography to the lighting, was meticulously planned to create an unforgettable moment. This level of thought and effort goes into every viral comedy bit you see on late-night shows and SNL, as well as the cold opens for major award shows. It's a true collaboration where everyone steps back and allows the creative process to unfold naturally. This synergy creates those magical, lightning-in-a-bottle moments that captivate audiences worldwide. Creativity isn't just a flash of inspiration; it's the result of hard work, collaboration, and a willingness to take risks. It's about trusting your team and giving space for the unexpected to happen. #Hollywood #Creativity #CentralTalentBooking

From AD controversy to bringing iconic film locations to life 🗞 May was jam-packed with creative industry news. We share What's In + What's Out in the creative world every Wednesday in our Confessions of Creative newsletter (Sign up via the comments 🔗 ) . Here's a round-up of last month's top stories. What's your favourite creative industry news from May? Let us know in the comments 👇 #creativecampaigns #creativenews #creativejobs #marketingcampaigns #marketinginsights