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In life and within society, we encounter two primary roles: consumers and producers. Producers deliver value and receive compensation, while consumers benefit from their offerings. Take, for instance, your favorite YouTuber: they create content, and you, as a consumer, enjoy it. Through ads, they earn revenue. They profit of your attention. Now what am I trying to say? In short there’s two points to takeaway from this 👇 1 - Wherever attention is money is. 2 - Produce more than you consume.

here’s a simple truth that no one will tell you. if your product market fit and ability to make a ton of ads is strong. Then the cost cap Bros will get you where you want to be however, if you want that to be step one of where you want to ultimately go. You’ll have to let go of what got you there because those Bros are holding you back Prioritizing contribution margin on ads is a great way to build up day one profit. But one of the most effective ways of making lifetime value and future cash almost impossible to achieve

Two Great Charts that Go Great Together In this installment, two charts that illustrate the power of standing out. The first is the Von Restorff effect which shows that in a sea of sameness, incongruous elements are the most memorable ones. The second chart, from Peter Field, shows that a rational (i.e. boring) ad campaign costs considerably more than an emotional campaign to drive the same results. Together they make a strong case for creativity. At a time when advertisers are more risk-averse than ever, these two charts are a reminder that being different is actually the best way to play it safe.

📧 My last Substack of the year looks at two media deals that defined 2024: 🗞️ One in the works - the sale of the Observer 🏢 One that failed - the attempted off-loading of EG My three lessons for 2025: 🔎 Visibility and reach 🧪 Product and diversity 🙌 The people bit Read more below - and subscribe to guarantee getting more in the future!

In case you missed it, a prominent financial advisory organization is being critiqued by industry leaders. Why? Because the organization is pushing ads saying that the advisor job is easy in attempt to recruit more people. This raises serious questions: 1. Why do they need to sell so hard? 2. Are those really the types of people we want looking after someone's wealth? The very best advisors will work very hard. If you make the decision to work with one, choose wisely. I've linked to the ads in comments in case you're curious.

The power of panels - your ideal clients will get to see the real you and will market for you... If you don't want to spend your time dancing on the internet or making reels with you pointing or hoping to beat the algorithm, I have another way... Getting ready to speak on panels is an amazing use of your time. Get started on Speak UP. Enter 'paid' for 25% off https://lnkd.in/emBrixPp

IIdeal for organizations with several independent departments and for organizations with a hierarchical structure a good tool to coach local departments for their communication. For any organisation large or small a good addition for the communication mix.

The key to owning your life is mastering the art of creating passive income. By investing in cash-flowing assets and building a home-based network marketing business, you can move beyond just working for money and start making money work for you 📈. This approach allows you to enjoy more time, better health, and increased wealth, giving you the chance to truly live life on your terms. In my journey from Army discharge to network marketer, I’ve learned that strategic investments and side businesses are game-changers. Let’s secure our future together! #NetworkMarketing #PassiveIncome #FinancialLiteracy

Great ad - take a moment to understand. Figured it out? Post in the comments below