Walmart Connect’s Post

Reflecting on our journey from Walmart Open Call 2023 to the present, I have gained invaluable insights and lessons from our venture into the retail sector. As we look ahead, I am committed to diligently working towards our goals and trusting in the process that will lead us to success. #walmartopencall #diversesupplier #womeninbusiness #wbenccertified #chefjenspices #chefjencuisine #roadtoretail #trustingtheprocess

I joined Walmart Connect in September 2019, one of maybe 100 people at a two-month-old tech startup, working out of a WeWork in San Mateo with shuttle service and kombucha on tap—your basic Silicon Valley experience, except that we were a division of Walmart. We were tasked with building and launching a digital advertising business on Walmart.com, to compete with a certain online retailer that had been doing the same thing, to great success, for years. NGL: I knew nothing about digital advertising. But as the only B2B writer at the company, I had to learn fast. We all did. Then the pandemic happened, and suddenly everyone was shopping online—especially for groceries. With 4,700+ physical stores essentially covering the entire U.S., most of them already offering online grocery shopping with store pickup or home delivery, Walmart had an enormous advantage over all other online retailers. Each of our stores was like a mini local fulfillment center for fresh food—not to mention craft items, outdoor gear, kids’ games, and all of the other things people started buying as the pandemic wore on. This sudden influx of new online customers was very exciting to Walmart suppliers, who immediately all wanted to advertise with us. Our tiny ad business leapt into hyper-growth mode overnight. Our ad revenue shot up exponentially. We all worked like superheroes. The ride hasn’t slowed down since. For my entire career, I’ve fantasized about working at a unicorn startup. I never imagined Walmart Connect would be that unicorn. I also never imagined tossing around terms like “macrocontextual targeting,” “media mix modeling” and “closed-loop omnichannel measurement” like a boss, but here we are. Congratulations, Walmart Connect colleagues. We built this together! I raise a glass of kombucha to us all.

Today marks Day 1 of Walmart's Summer Deals Event, widely considered to be created to rival Prime Day! This is a great opportunity for Walmart sellers to to boost sales and reach more customers, especially with Walmart+ members getting early access to these incredible deals. Running from July 8-11, this is Walmart's largest deal event yet. Walmart Sellers: Are you participating in this event? Let me know in the comments below #WalmartSellers #SummerSavings #WalmartPlus #SalesBoost #BiggestSaleEver

Walmart Completes Acquisition of Vizio, Enhancing Its Retail Media Network (Progressive Grocer): Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. As announced Feb. 20, Walmart signed a deal to acquire Vizio and its SmartCast Operating System for $11.50 per share in cash, equating to a fully diluted equity value of approximately […] #DOOH #digitalbillboards #digitalsignage

In the world of American retail success stories, it’s impossible to ignore how giant Walmart is. Just mentioning the name will bring about connotations of scale that are difficult to fathom in our modern context. So, we have shed light on how and why Walmart became so successful in terms of business, strategy, and more! https://lnkd.in/gq-GbCk4

ICYMI: Walmart Completes Acquisition of Vizio, Enhancing Its Retail Media Network (Progressive Grocer): Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. As announced Feb. 20, Walmart signed a deal to acquire Vizio and its SmartCast Operating System for $11.50 per share in cash, equating to a fully diluted equity value of approximately […] #DOOH #digitalbillboards #digitalsignage

FYI: Walmart Completes Acquisition of Vizio, Enhancing Its Retail Media Network (Progressive Grocer): Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. As announced Feb. 20, Walmart signed a deal to acquire Vizio and its SmartCast Operating System for $11.50 per share in cash, equating to a fully diluted equity value of approximately […] #DOOH #digitalbillboards #digitalsignage

Walmart Completes Acquisition of Vizio, Enhancing Its Retail Media Network (Progressive Grocer): Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. As announced Feb. 20, Walmart signed a deal to acquire Vizio and its SmartCast Operating System for $11.50 per share in cash, equating to a fully diluted equity value of approximately […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Walmart Completes Acquisition of Vizio, Enhancing Its Retail Media Network (Progressive Grocer): Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. As announced Feb. 20, Walmart signed a deal to acquire Vizio and its SmartCast Operating System for $11.50 per share in cash, equating to a fully diluted equity value of approximately […] #DOOH #digitalbillboards #digitalsignage

Update: We have data now for the first four days of Walmart+ week and things aren't improving. Comparing revenues on walmart.com from June 17th through the 20th to the week prior, Grips Intelligence reports that sales are up just 1.2%. But when comparing this week's performance to the average from the previous four weeks, we note that sales are actually DOWN 1.3%. Check back next week for a final update.