Dr. Vivek Bindra’s Post

The Power of Purpose & Nostalgia: How Cadbury Built a Global Chocolate Empire✨ Marketing isn't just about catchy slogans and flashy visuals. Sometimes, it’s about authenticity and shared memories ❤️ Cadbury UK 's journey from a small shop in Birmingham to a global chocolate leader is a great example of this. Here’s a simple look at their success: A Dream with Heart: John Cadbury’s passion for quality chocolate started it all. Their commitment to ethical sourcing with the Bournville Estate in 1866 showed they cared about more than just taste. Innovation with Nostalgia: Cadbury became the UK's best-selling chocolate by blending new experiences with fond memories. Iconic campaigns like the Cadbury Milk Tray man and Creme Egg tapped into this. Engagement Beyond the Bite: Cadbury knew the value of emotional connections. Opening Cadbury World in 1990 and sponsoring the 2012 London Olympics boosted brand awareness and created memorable experiences. The Power of Reinvention: Cadbury keeps evolving. Their recent brand value surge in 2023 shows they innovate to stay relevant to new generations. The lesson for #marketers? People want authenticity. Build a brand story with purpose, use nostalgia, and create meaningful connections. After all, who can resist a brand that’s been part of their happy memories? What do you think of #Cadbury's marketing strategy? Share your thoughts in the comments! #brandstory #marketingstrategy #marketingcommunity

Unwrapping Sweet Success with Cadbury Dairy Milk! Dive into the world of Cadbury Dairy Milk, where chocolate isn't just a treat—it's an experience! 🍫✨ In my latest case studies, I will unearth how this iconic brand has mastered the art of creating emotional connections, building brand loyalty, and driving innovation. Let's unfold these stories together and get inspired by Cadbury's journey of sweet triumphs! 🌍💜 I would love to know your valuable inputs in below 👇 comments box ☑️. #CadburyDairyMilk #BrandSuccess #MarketingMagic #SweetStories #Innovation #BrandLoyalty #MarketingCaseStudy

Will we ever get to sit back and DO NOTHING? What's more amazing than Cadbury 5-star? It's Cadbury 5star itself, but not the bar; it's the "bar-raising standards" they set with their advertisements. Everytime they come up with new ad and campaign, they do not only generate buzz but actually makes us sit back and Do nothing( that too without any negative marketing, they don't follow the trend, they make the trend) The new ad "MakeAIMediocre Again" and its slang MAMA( again, another quirkiness) is doing that again. If not wrong, then it's one of the FMCG brands that have taken a stance on AI and its effects on humans by showcasing that "super-efficient" AI is making us work less or more. Is it giving us time to sit back and "think and do things" for ourselves? Moreover, their move to show what https://lnkd.in/g9RBTby7 is doing to counter AI, like "find x" & then the funny answer "here's the ex" or a graph showing normal and paranormal distribution. Everything is so smooth in this ad, just like their caramel-filled 5-star bars. Kudos to the Cadbury 5-Star team behind this amazing campaign. Link: https://lnkd.in/gCsgKWq2 #Cadbury #5Star #Advertising #CrazyAdvertisements #Branding #AdCampaigns #BrandingandMarketing #Marketing #Buzz #AI #ChatGPT #DoNothing #CadburyIndia #5StarAd #GreatAdvertisements #advertisinglife #digitalmarketing Cadbury Gifting India Mondelēz International Cadbury's Marvellous Creations

From a humble glass and a half of milk to becoming a global symbol of love and sweetness 💜✨. Discover how Cadbury melted hearts and built an empire with its rich legacy. 🍫 #CadburyBrandStory #MarketingMasterpiece #AlexMediaTech #ViralBrands #BrandStorytelling #ChocolateLovers #MarketingTips #SocialMediaTrends #StorytellingMagic

"Spurred on by the hype and excitement caused by ‘Gorilla’, Cadbury immediately ordered a follow-up campaign. You'd think that nothing could be simpler, yet despite a similar strategy, the same brief, same agency director, same campaign objective and media budget, the sequel did not meet client expectations at all." Sometimes, even with the same ingredients, the recipe doesn't yield the same delicious results. This section from the book I'm reading over the summer highlights Cadbury's attempt to replicate the success of their iconic 'Gorilla' ad, only to fall short despite using the same creative team and strategy. It’s a stark reminder that in marketing, as in life, there's no guaranteed formula for success. This conundrum reminds me of the famous Harvard business case study on New Coke. Despite extensive market research and a similar strategy to revamp the brand, Coca-Cola's decision to replace its classic formula with New Coke in the 1980s backfired spectacularly. What are your thoughts on replicating success? Have you faced similar challenges in your work? Share your experiences below! #Marketing #BrandManagement #BusinessInsights #ReadingJourney #SummerReads

How Cadbury Gained 40 Million New Customers In an ad world that's desperate for work that breaks through- it's easy to dismiss the quiet work that takes time to get across a capture and authentic human truth. Cadbury Work Garage https://lnkd.in/eVXvB-gR Bus https://lnkd.in/eRqTqXnZ Cadbury and its agency have continued to pursue this path and consumers have followed in their droves. This is a great conversation between Jon Evans, David Boscawen VCCP.and Guilherme Ferreira Mondelēz International who explain how the 7-year relationship has yielded such creative success. It started by exploring and understanding the business problem- 2 million people had left the brand Determining why Cadbury's advertising hadn't been successful post "Gorilla" - in the "joy space" when the brand was closer to "belonging." Finding the right opportunity for the brand "North Star"- which the agency determined was "generosity" inspired by the brand truth found in Cadbury's Quaker history. The podcast contains some great perspectives on how a strong agency-client relationship gets built, the importance of getting the tiniest details right with the creative, and the power of compound creativity- sticking to the core idea and evolving it over time to make the brand stronger. According to econometric analysis, the work has added 40 million new consumers to the Cadbury brand worldwide. #advertising #creativity #brandstrategy #agencylife #cadbury #vccp #mondelezinternational

From a humble glass and a half of milk to becoming a global symbol of love and sweetness 💜✨. Discover how Cadbury melted hearts and built an empire with its rich legacy. 🍫 #CadburyBrandStory #MarketingMasterpiece #AlexMediaTech #ViralBrands #BrandStorytelling #ChocolateLovers #MarketingTips #SocialMediaTrends #StorytellingMagic

The Rivalry of Giants: Coke vs. Pepsi in the Marketplace 🥤⚔️🥇 In studying the fierce rivalry between Coca-Cola and Pepsi, I learned how two brands can shape not only consumer preferences but also cultural trends 🌍. Both Coca-Cola and Pepsi market different lifestyles 🏖️🏙️. Pepsi, known for designing its packaging with the colors of the American flag 🇺🇸, has continuously sought to resonate with youth culture 👩🎤🕺. Their strategic entry into the youth market, including memorable taste tests 🍿 and iconic endorsements like Michael Jackson 🎤🎶, solidified Pepsi’s youthful image. Meanwhile, Coca-Cola’s attempt to change its formula in the 1980s, though initially boycotted 🚫, serves as a reminder that consumers are emotionally attached to brand authenticity ❤️. Despite the formula change backlash, Coca-Cola’s legacy persisted 🏆, maintaining its classic appeal to traditional values. This rivalry taught me the importance of brand identity 🏷️, emotional connection with consumers 💬, and staying responsive to market demands 🔄. Understanding these dynamics will shape my approach to future marketing challenges 🚀. #byuhawaii #marketing #Coke vs.Pepsi's #consumerinsights #youthmarket Tutehau Hunkin Tserennyam Sukhbaatar

Grow Category or Steal Share? What's your Brand Task? I had the privilege of serving under Anand Kripalu's leadership in both Mondelēz International & DIAGEO India between 2005 & 2015. In both the organisations, Anand would craft the company strategy in easily understandable goals and then proceed to review himself every quarter. This ensured that the entire organisation till the very last person, in the field, understood the strategy, the basis of decision making and exactly what we needed to solve for collectively. In the strategy he crafted at Cadbury, I was intrigued that his #1 Goal - Grow Category with Cadbury Dairy Milk #2 Goal - Steal Share through 5 Star, Perk & Gems Later through the Market Mix Modelling research it was further validated that Cadbury Dairy Milk with Ads like Pehli Tareeq, Shubh Aarambh doesnt just grow CDM they grow the entire chocolate category including competition. While Investments on Brands like Perk, 5 Star & Gems are correlated with their own Market Share growth rather than category acceleration. Do get such meaningful insights from your copy of 'The Practical Marketer' available for Pre Order on Amazon now! Learn from the finest leaders that the industry has to offer, like I have had the privilege of doing! In your experience do Brand need to choose their Task between either Growing the Category or Stealing Share? What Brands do these Tasks the best? Visit thepracticalmarketer.com https://lnkd.in/dq2FxcaE to know more. #thepracticalmarketer #marketing #brands Jaico Digital Misha Bhatt Pheji Phalghunan shraddha G. Akash Shah

The rivalry between The Coca-Cola Company and PepsiCo continues to evolve with changing consumer preferences and advancements in technology, ensuring that the Cola Wars remain a dynamic and ongoing battle in the world of advertising. #Key Takeaways #Brand Positioning: Pepsi has often positioned itself as the youthful, innovative, and rebellious alternative to Coca-Cola's classic, traditional image. #Innovative Campaigns: Both companies have utilized innovative marketing tactics and embraced new advertising platforms to stay relevant and engage consumers. #Cultural Impact: The Cola Wars have significantly influenced pop culture, with both brands creating memorable ads and slogans that have become part of the cultural lexicon. #BusinessGrowth #IndustryInsights #Leadership #Innovation #MarketingStrategy #Sales #MarketingWars #BrandRivalry #ColaWars #AdvertisingBattle #BrandStrategy #MarketingHistory #LinkedInCommunity #ProfessionalNetworking #CareerGrowth #PersonalBranding #LeadershipDevelopment #FutureOfWork #TechTrends #DigitalTransformation #Sustainability #DiversityAndInclusion